Beats, or Beats by Dr. Dre, are a brand of high-quality headphones and speakers produced by Beats Electronics, a company that produces audio products.
Beats Electronics, founded by rapper and hip-hop producer Dr. Dre and record producer Jimmy Iovine is known for providing a premium sound experience and placing a heavy emphasis on bass, which Dr. Dre has stated allows listeners to hear all of the music.
The headphones aim to provide a new type of listening experience, with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. Consumer Reports have rated the $380 Beats Studio Wireless at the top of their home-studio style Bluetooth category, calling them a “stylish set of headphones that can deliver very good sound quality.”
In May 2014, Apple announced its intention to acquire Beats Electronics for $3 billion; the acquisition closed on August 1, 2014. As a result of the acquisition, Apple began offering Beats products at its retail outlets and resellers.