HP is currently a company without a strong identity. This comes after a decade of products and CEOs that each fumbled in one way or another. The company needs to make a sharp statement and emerge from the doldrums that has seemingly trapped the iconic Palo Alto company. The purposed logo and rebranding (videos below) shown here would be a great first start.
The story goes that the designs shown here were drawn up by Brand New and released a few months back (prior to the ousting of Apotheker.) The abstract four line logo is a clever play on the classic HP logo using a 13-degree slant, which is already a common feature in many HP products. As The Verge notes, it’s a bold design and perhaps one that’s too radical for the slow-moving corporate machine that is HP. But it’s hard to look at that logo and not dream of HP rising from the ashes with those four lines proudly displayed on its standards waving over the consumer electronics battlefield. → Read More
So I promised that Bag Week 2011 would be worth it. There were the naysayers, the no-no-never Nancies, the nattering nabobs of negativism, and the like but you stuck through Bag Week 2011 and now it’s nearly over. But before we go, we want to offer one final parting gift to you all – everyone except Adrian Scott, that is. Mr. Scott wrote, and I quote:
Worst. Techcrunch. Coverage/Idea. Ever… Please put this on another site… What’s next, soda reviews? Or how about articles about rare medical conditions and asbestos (for the adsense revenue).
While I admit we only do this for the millions it brings us in Adsense revenue (bag makers are rich, FYI), we also do this because people who use computers and read this site like to put those computers into bags when they transport them. Rather than pepper the site with bag reviews, we picked some of our favorites and wrote them up. If that’s wrong, then I don’t want to be right, Mr. Scott.
Anyway, here’s what everyone except Adrian Scott (unless he apologizes publicly) can win from Office Depot, the folks generously donating this final prize:
→ Read More