Fashion

Selkie founder defends use of AI in new dress collection amid backlash

When Selkie, the fashion brand viral on Instagram and TikTok for its frothy, extravagant dresses, announces new collections, reception is generally positive. Known for its size inclusivity — its siz

Amazon turns to AI to help customers find clothes that fit when shopping online

After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon today shared how it’s now using AI technology to help customers shop for apparel online. The compa

Off/Script launches an app to create and buy AI-designed fashion

Founders of a new community-powered product creation platform, Off/Script, are making a huge bet on AI-designed merchandise. Created by Jonathan Brun and Justine Massicotte, the company today announce

The circular economy promises to remake retail. Why is it so hard to trust?

Even if sustainability isn’t a key differentiator, brand-owned resale sites can help capture some of the value that would otherwise go to secondhand markets.

Coach’s knitwear supplier bets $1M on Jellibeans’ fashion prediction tech

In fashion design, success is often determined by talent, hard work and a sprinkle of luck. In the era of big and artificial intelligence, however, fashion design has become somewhat more predictable.

Peer-to-peer fashion rental marketplace Pickle picks up $8 million

New York-based peer-to-peer fashion rental marketplace Pickle, which lets users earn passive income from their closets, is readying an expansion with the close of an $8 million seed round. The company

Boys Club co-founders want crypto skeptics to see it as a tool, ‘not just a vehicle for finance or investments’

Welcome back to Chain Reaction, a podcast that unpacks and dives deep into the latest trends, drama and news in crypto with some of the biggest names in the industry to break things down block by bloc

How Shein’s influencer trip to a Chinese factory backfired

As Shein eyes an IPO, the company’s image needs a serious makeover. From stealing indie designers’ work, to violating local labor laws, Shein has fallen out of vogue on social media, so th

ShopZetu raises pre-seed funding to fuel growth of its fashion marketplace beyond Kenya

Kenyan fashion e-commerce startup ShopZetu is set to add beauty and home décor categories to its portfolio, in response to the growing needs of the young and style-conscious women in Africa. This is

Gen Phoenix’s upcycled leather woos luxury brand investors

The materials developer formerly known as ELeather has a new name and $18 million in fresh growth funding from some of the world’s fanciest brands. Now going by Generation Phoenix, the upcycler

Deep Agency shows the perils of applying AI to the fashion industry

Generative AI is disrupting industries — with understandable controversy. Earlier this month, Danny Postma, the founder of Headlime, an AI-powered marketing copy startup that was recently acquir

Jendaya raises funding to scale its Africa-focused luxury e-commerce platform

Fashion items are among the most — if not the most — sought after on many e-commerce platforms. In Africa, for instance, fashion has held the top spot in Jumia for the largest category of items so

Emperia is helping brands like Bloomingdales build shopping experiences in VR

Does the average person want to shop for apparel in virtual reality (VR)? Speaking for myself, it sounds rather cumbersome — having to plop on a headset to browse for, say, trousers as opposed t

The Edit LDN raises seed round to serve sneakerheads around the world

Before founding The Edit LDN, Moses Rashid frequented sneaker festivals and exhibitions to buy limited-edition shoes. But Rashid, who describes himself as a “huge sneakerhead,” was often disappoin

Web3 could help fashion become more sustainable

Fashion is one of the most polluting sectors in the world, accounting for up to 10% of the world’s carbon dioxide output. Can web3 help?

Rent the Runway’s fashion comes to Amazon, including preworn items and design exclusives

Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events. The company survived, however, by slashing costs,

Lablaco seeks to help usher in the new era of web3 digitized retail

SPIN focuses on luxury consumers, though it’s not hard to ponder what an app such as this could do for a market in desperate need of a transfix, such as fast fashion.

Lyst, the UK fashion marketplace, is laying off 25% of staff

Lyst, the U.K. fashion e-commerce site that last year raised funding at a $700 million valuation, is the latest tech startup to rein in spending by cutting staff. TechCrunch has learned that the compa

AI-driven fashion platform Shoptrue constantly learns its users shopping habits

An A.I.-powered online fashion marketplace, Shoptrue, is launching its website into beta today with plans for a public release early next year. The site blends artificial intelligence and personalized

Plant-based leather pushes Allbirds’ new silhouette into classier territory

The company is bringing its sustainability-informed ethos to a new style, the Pacer.
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