Fashion

NYX Cosmetics, known for its ‘digital-first’ marketing strategy, launches its own app

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million fo

Amazon’s private label business is booming thanks to device sales, expanded fashion lines

Amazon has been doubling down on its private label business in recent months, though many of its own brands aren’t easily identifiable to consumers as they don’t indicate they’re Ama

Asos adds search-by-photo to its fashion ecommerce app

Computer vision continues to find its way into all sorts of apps as the underlying tech powering convenience-oriented image searches. Latest -- and it must be said late -- to the party is fashion ecom

Amazon gets into shoes and handbags with its new private fashion label ‘The Fix’

Amazon is again expanding its presence in the fashion industry with this week’s launch of yet another private label brand, The Fix. The new label for Prime members is aimed at women and features

The B-Shoe hopes to prevent seniors from falling down

Each second in the U.S., an older adult takes a fall, accounting for more than 27,000 deaths from falling among older individuals, according to the CDC. A company based in Haifa, Israel, however, is w

Atacama uses microfluidic technology to create moisture-control fabric that actually stays dry

Imagine sportswear that not only stays dry through the most sweat-inducing workouts, but also turns perspiration into a design element. Named after the driest desert in the world, Atacama uses microfl

Hot sneaker marketplace GOAT adds former Twitter COO Adam Bain to board

Sneaker resale marketplace GOAT has been on a bit of a tear since I covered them nearly two years ago. The streamlined app and the incredibly buzzy sneakerhead market have combined for some pretty imp

Swatch launches Swatch X You, a custom design system for true watchanistas

Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 wa

Walmart to buy Bonobos for $310M as it doubles down on fashion

Walmart today doubled down on its efforts to continue building out a online retail fashion business in its bid to outpace Amazon in the wider world of commerce and specifically e-commerce. Today it an

Snap is developing a second version of Spectacles which may include augmented reality

Snap extended the sale of its Spectacles into Europe this month, but already the company is working on a second version of the video-recording glasses which could be quite radical, according to a sour

Rocket Internet sells 51% of fashion site Namshi to Dubai’s Emaar Malls for $151M

Emaar Malls missed out on a bid to buy Souq when Amazon picked up the Dubai-based online retailer for about $650 million in March. Now, the retailing giant of the Middle East is making another acquisi

Amazon’s Echo Look companion app goes live

Amazon’s odd foray into the world of selfie cameras via the Echo Look is now complete with the launch of a companion application for iOS and Android devices that works with the new connected c

Brit + Co raises $15 million to grow its media and merchandise businesses

Brit + Co, the media startup founded by Brit Morin, is announcing an additional $15 million in funding led by Verizon Ventures. Former Uber president and Target CMO Jeff Jones will also be joining the

Outdoor Voices and Glossier are cleaning up by making fashion inclusive

The founders of Glossier and Outdoor Voices, Emily Weiss and Tyler Haney, respectively, spoke at TechCrunch Disrupt in New York today about how they're taking a bite out of the massive beauty and appa

How Echo Look could feed Amazon’s big data fueled fashion ambitions

This week Amazon took the wraps off a new incarnation of its Alexa voice assistant, giving the AI an eye so it can see as well as speak and hear. The Echo Look also contains a depth sensor that's bein

The death of retail is greatly exaggerated

I’ve been thinking a lot about retail these days and I’ve been connecting the dots between the seeming death of retailers like Ralph Lauren and the book industry. In short, we are feeling

Plug and Play’s new accelerator wants to make the fashion industry less wasteful

Textile manufacturing takes a heavy toll on the environment, from the pesticides used to grow cotton to the polluted water created by dye runoff. Fashion's short retail cycle also results in millions

CALA’s app fits designer clothing to your body using iPhone photos

A new startup called CALA aims to make it easier for new designers to break into the fashion business by offering everything needed to run their e-commerce operations – from production to deliv

Thirsting for a new media empire, Beautycon raises $9 million

With $9 million in new funding, Beautycon is ready for its closeup.

Amazon will now tell Prime members what to wear via a new “Outfit Compare” feature

Amazon has been steadily pushing its way into fashion over the past several years, with investments in its own private labels – from workwear to activewear – plus increased fashion ad
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