Beats

  • Beats Is Using World Cup Fever To Promote Exclusive Early Access To Tracks

    Beats Is Using World Cup Fever To Promote Exclusive Early Access To Tracks

    Apple acquired a streaming music service with Beats, but how do you distinguish yourself in a market where one of the earliest movers still has an overwhelming percentage of mindshare? The key might be the unique advantages Beats has in terms of industry partnerships thanks to its deep recording scene roots, which could help it procure exclusives that listeners can only get in a single… Read More

  • Beats Solo 2 Review: Great Looks, Now With Better Sound

    Beats Solo 2 Review: Great Looks, Now With Better Sound

    Dr. Dre’s headphone company is now Apple’s headphone company, but the Beats Solo 2 were unveiled just after the acquisition and clearly developed long before Apple became involved. Still, the sequel to Beats’ flagship product is more than just a footnote to the acquisition story – they’re a huge improvement on the originals and a good reason why the latter-day… Read More

  • MOG Is Dead, Corpse Now Points To Its Acquirer Beats

    MOG Is Dead, Corpse Now Points To Its Acquirer Beats

    After 9 years in the game, MOG has completely shut down its streaming music service and now directs users to Beats, which acquired it in July 2012 for $14 million…and which was itself acquired by Apple this week. After providing subscribers a pro-rated refund and a 60-day free trial of Beats, the MOG concluded its delayed sunsetting schedule last night by scuttling its web… Read More

  • Gillmor Gang: EarPlay

    Gillmor Gang: EarPlay

    The Gillmor Gang — Doc Searls, Dan Farber, Keith Teare, Robert Scoble, and Steve Gillmor — grow more and more convinced that Apple is in for a good time this fall. The blending of streaming with downloading promises to accelerate what may well be the takeover of the industry formerly known as the music business. Mix in the upsell of the phablet iPhone to companion earphones and… Read More

  • This Week On The TC Gadgets Podcast: Apple/Beats, LG, And A $200 3D Printer

    This Week On The TC Gadgets Podcast: Apple/Beats, LG, And A $200 3D Printer

    Apple bought Beats, for $3 billion. LG released the next generation of the G2, which is aptly named the G3. Snapchat’s Evan Spiegel had a few old emails leak that don’t paint him in the best light, and we stumbled across a new 3D printer that is available at the low, low price of $200. Read More

  • Apple Will Use Curation To Beat A Path To Mainstreaming Music

    Apple Will Use Curation To Beat A Path To Mainstreaming Music

    Ask the average person who their favorite musicians are and they’ll struggle to name more than a few. That’s one reason search-based streaming services haven’t hit critical mass. They force users to know what they want to hear. And this is why Tim Cook kept touting Beats as the “first streaming service that really got it right. Beats doesn’t ask people what they… Read More

  • Apple Patents Power Efficient, Sensor-Filled Noise Cancelling Earbuds

    Apple Patents Power Efficient, Sensor-Filled Noise Cancelling Earbuds

    Apple has a couple of new patent applications (via AppleInsider) for headset tech that could drastically reduce the power consumption of noise cancelling earbuds, which could also stop or start music automatically based on whether they’re in or out of your ear. The two applications cover different aspects, but all use sensors embedded in earbuds to make more efficient use of… Read More

  • Jimmy Iovine And Eddy Cue Talk Acquisition, Say Beats Music Has 250k Subscribers

    Jimmy Iovine And Eddy Cue Talk Acquisition, Say Beats Music Has 250k Subscribers

    Now that Apple has formally announced its $3 billion acquisition of Beats, both Apple SVP Eddy Cue and Beats co-founder Jimmy Iovine have a lot to talk about. Three weeks after the deal was first reported by the FT, Apple SVP Eddy Cue and Beats co-founder Jimmy Iovine talked through the reasons for the deal and how it’s going to work on stage at the inaugural CODE Conference. We… Read More

  • Beats Parts Ways With Design Firm As Apple Takes Over Hardware

    Beats Parts Ways With Design Firm As Apple Takes Over Hardware

    Now at Apple, Beats Electronics is leaving behind the design firm that made Beats synonymous in popular culture. The news came from Ammunition’s founder, Robert Brunner, in a blog post shortly after Apple finally announced the $3 billion deal. Ammunition has been with Beats since the beginning. Originally tasked with working with Monster Cable, the firm designed the brand’s… Read More

  • Apple Will Operate Beats Music’s Streaming Service Separately From The iTunes Download Store

    Apple Will Operate Beats Music’s Streaming Service Separately From The iTunes Download Store

    Apple just bought Beats, but rather than risk cratering iTunes download sales by evolving it into a streaming service, it will operate Beats Music’s streaming service in parallel to give listeners an all-they-can-hear subscription option. This confirms my scoop from last week that Apple wanted to run the two separately to allow for a graceful transition as download sales decline and… Read More