Eliza Brooke

Associate Editor, Fashionista

Eliza Brooke is an associate editor at Fashionista. Having interned at T, The New York Times Style Magazine during college, she got her first job reporting on tech at TechCrunch, where she snuck in as much fashion coverage as she possibly could, before landing at Fashionista, where she sneaks in as much tech coverage as she can. She lives in Brooklyn.

Eliza Brooke

As evidenced by sonogram photos posted to Facebook and the apparent popularity of “ultrasound parties,” pregnancy is a time ripe for sharing. A new startup called BabyWatch is taking those…

BabyWatch Health Tracker Lets Expecting Mothers Share Their Babies’ Heartbeats

For those who haven’t yet heard of FormaFina, think of it as the Fab of South America. The e-commerce startup, which sells curated, limited-run collections of decor products in Argentina…

FormaFina, A Fab For The New Rich Of South America, Raises $1.4M

Into The Gloss, an editorial beauty website based out of New York, has raised $2 million in venture capital funding led by Forerunner and Lerer Ventures, along with several angel…

Into the Gloss, An Editorial Beauty Site, Raises $2M To Build Its Team

I visited the e-commerce recommendation site StyleSeek this morning and started scrolling through their new arrivals in women’s clothing — and grew more and more surprised at how much I…

Five Sites That Put The Human Back In Personalized Shopping

Just months after Tiger Global Management paid $50 million for a secondary stake in Automattic, the maker of WordPress.com, the investment management firm has done it again. We learned yesterday…

Mullenweg Wants WordPress To Power A Majority Of All Websites

Memphis-based startup Health & Bliss is hoping to save the medical system some time and money by developing a diagnostic solution for strep throat. The company, which graduated from the med-tech…

Health & Bliss Is Raising $2M To Rethink Strep Testing

Stitch Labs, the startup founded in 2011 to help small and medium-sized businesses manage their sales operations, has raised $3.5 million in Series A financing. Founder Brandon Levey said that…

Stitch Labs Raises $3.5 Million As It Makes Plans To Address Inventory Management For Larger Business

Upworthy, the website aiming to make meaningful videos go viral, has raised $8 million in Series A funding led by Spark Capital, an early investor in Tumblr and Twitter, along…

Video Site Upworthy Closes $8M Round, Will Build Revenue Through Sponsored Content

For anyone who’s had to text a friend for another friend’s phone number — so, all of us — Dubb is an app that lets users request contact information from…

Dubb Wants To Expand Your Address Book By Connecting You With Friends Of Friends

With an abnormally high population of Google Glass owners in one convention center and ShopStyle’s API open to participants at the TechCrunch Disrupt Hackathon, it should come as no surprise…

Harbingers Of Apps To Come, Here Are Four Google Glass For Fashion Hacks We Saw At Disrupt

Consumers are showing an increasing interest in wearable health technology, and health tech startups offer an opportunity to cut on costs for a medical system that many would say is…

Health Tech Panelists Say VC Interest In The Sector Is Tentative But Growing

BRANDiD, a personal shopping site that presented today on the TechCrunch Disrupt Battlefield stage, is hoping to catch the eye of that particular demographic of men who would rather do…

Dude-Friendly E-Commerce Site BRANDiD Rolls Out Personal Shopping For Guys At TechCrunch Disrupt

Mood-based music streaming service Songza has raised a $4.7 million funding round, their second since they closed $2 million in 2011. Songza did not name a lead for the round,…

Songza Raises $4.7 Million Funding Round To Develop Advertising You May Actually Enjoy

Among the crowd showing at TechCrunch Disrupt’s Startup Alley was Embrace Her Health, a two-year-old company at work on a suite of maternity apps that aim to enable women to…

Medtech Startup Embrace Her Health Helps Women Track Their Pregnancies

Neil Mansilla and Rob Zazueta got a lot of laughs this afternoon for their Disrupt Hackathon submission, Hot Mess. The app aims to solve the universal nightmare of unwittingly walking…

An App For Social Change, Hot Mess Anonymously Tells Your Friends That They Have Gunk In Their Teeth

When walking through a sketchy neighborhood that you don’t know well, it doesn’t always feel like a good idea to have your phone out. Disrupt Hackathon entrant Kovert is an…

Kovert Is A GPS That Lets You Keep Your Phone In Your Pocket To Foil Would-Be Muggers

The personal shopping site Keaton Row has raised $1.6 million in a second round of seed funding led by Menlo Ventures, an early investor in Fab and Warby Parker, with…

Keaton Row, An E-Commerce Site That Pairs Busy Ladies With Personal Shoppers, Raises $1.6 Million In Seed Funding

Energy Excelerator, a Hawaii-based accelerator program for cleantech start-ups, has received an investment of $30 million from the Navy’s Office of Naval Research under the Asia Pacific Technology Education Program.…

Energy Excelerator, The Accelerator For Clean Energy Startups, Receives $30M From The Navy

It’s baaaack. New York Fashion Week, that is. And if you’re a user of the Internet, it’s pretty hard to miss this season. As Women’s Wear Daily put it, ramped-up…

How To Get In On The New York Fashion Week Action, Techie Style

Nobody wants to throw away their child’s artwork, but when crayon drawings accumulate, finding a way to store the piles of 8.5″ x 11″s can be difficult. After dealing with…

Keepy Is An App That Wants To Be The Refrigerator Door To Your Kid’s Macaroni Art

When a semester’s worth of textbooks can add up to a couple (or three or four) hundred dollars, hitting the checkout line at the campus bookstore is a distressing experience…

If You’re Buying Textbooks This Week, Get Educated, Not Schooled

Verizon and Vodafone have reached an agreement on a $130 billion deal that gives Verizon total control of Verizon Wireless, the Wall Street Journal is reporting. Verizon has taken Vodafone’s…

Verizon, Vodafone Reach Agreement In $130 Billion Verizon Wireless Deal

For sedentary medical patients, one of the easiest ways to reduce the time of hospital stays and decrease the risk of complications like blood clots and pressure ulcers is simply…

Because Walking Saves Lives, Mobilizer Inc. Is A Startup That’s Aiming To Get Hospital Patients Moving

Yes. Fantasy football season is upon us. Amid a sea of apps and sites promising to get you a little closer to perfection, I turned to some of 2012’s most…

From The Experts To You, Six Fantasy Football Tools For Total Domination

A new ecommerce site called Zady is bringing the conscious consumerism movement to the online retail space by showing shoppers exactly where the goods the carry come from. To that…

For The Conscious Consumer, An Online Retailer Called Zady

Personalization seems to be the name of the game in e-commerce right now, and to that end, the luxury flash sales site Gilt has just added a user-specific sales page…

Gilt Launches Personalized Sales, Because Personalization Is Where It’s At

You know what they say about trends: wait five years and they’ll swing back around again. With confirmation that a a gold iPhone 5s will indeed break onto the scene…

When Apple Did Color Because It Was Delicious, Exciting, And Human

On Monday, an app called Hollaback! relaunched in New York City with an unveiling in Brooklyn by Council Speaker and mayoral hopeful Christine Quinn. Since its release in 2011, Hollaback!…

Hollaback! Is One In A Global Community Of Crowdsourced Apps And Blogs Fighting Back Against Street Harassment

The photo collaging app PicCollage has secured $2.3 million in seed round funding from 500 Startups, Floodgate Fund, Freestyle Capital, Quest Venture Partners, Sand Hill Angels, XG Ventures. PicCollage, which…

PicCollage, The Sticker-Happy Collaging App, Raises $2.3M In Seed Funding And Aims To Build Out Its Social Platform

Snapette, a fashion app for local designer shopping, has been acquired by the comparison shopping and daily deals website PriceGrabber for an undisclosed sum. This is PriceGrabber’s first acquisition since…

PriceGrabber Boosts Local And Mobile Presence By Acquiring Fashion App Snapette