Eliza Brooke

Eliza Brooke

Eliza Brooke is an associate editor at Fashionista. Having interned at T, The New York Times Style Magazine during college, she got her first job reporting on tech at TechCrunch, where she snuck in as much fashion coverage as she possibly could, before landing at Fashionista, where she sneaks in as much tech coverage as she can. She lives in Brooklyn.

The Latest from Eliza Brooke

Scanadu Closes $10.5M Series A Round, Gearing Up To Send Its Medical Tricorder Through Clinical Testing

Four months after raising $1,664,574 on Indiegogo and breaking the site's existing record, medical device developer Scanadu has closed $10.5 in Series A financing led by Relay Ventures, with participa

Trendabl Adds Commerce To Its Social Fashion Platform, Because Pretty Pictures Are Better With A Buy Button

A year and a half after launch, <a target="_blank" href="http://trendabl.com/">Trendabl</a> — the Instagram-like social platform strictly for fashion photos — has introduced e-commerce to its offe

Yale Adds Another Stop To The College Hacker Circuit

The organizers of the hackathon at Yale this weekend aren't exactly sure how many students turned out for the sleepless grind. Gauging from the depletion of YHack t-shirts, they put it at about 950.

Raising $20M, Project Frog Ramps Up Production On Its Energy Efficient Buildings

After <a href="https://beta.techcrunch.com/2011/09/08/ge-and-others-invest-22-million-in-green-builder-project-frog/">raising</a> $22 million in 2011, the cleantech building developer <a target="_blan

Ecommerce Gifting Isn’t A Perfect System, But Loop Commerce’s New Product Could Get It Closer

Gift cards are popular for a reason: shopping for someone else is difficult, and especially so online. With that problem in mind, a new SaaS service called Loop Commerce is launching today, having clo

Zady Goes Very Much On The Beaten Path, With A Pop Up At LaGuardia

After launching in August, the conscious consumerism startup Zady is angling to boost its profile this gifting season by setting up camp in the beating heart of holiday foot traffic: the Delta termina

Exactly What It Sounds Like, Sizem Made A Fit Calculator To Find Your Correct Bra Size

If you're a lady, you're probably well aware at this point that you're wearing the wrong bra size. Which is a bummer, because as women's magazines and lingerie companies will tell you, the right bra i

Nomorerack Raises $40M In Series B Financing To Build Depth Across Its Biggest Categories

Less than one year after <a href="https://beta.techcrunch.com/2012/11/30/flash-deals-site-nomorerack-raises-12m-hits-5-8m-members/">completing</a> a $12 million Series A round, the multi-category reta

Ecomm Newcomer Greats Is Building A Brand On Sweet, Affordable Sneakers

Someone should probably go make a Wikipedia page for the "Warby Parker model," since it has rapidly become the go-to business strategy for online retail startups.

AbbeyPost, An Etsy For Plus-Size Clothing, Has Its Eye On Democratizing Fashion

Like so many other startups, <a target="_blank" href="http://abbeypost.com/">Abbey Post</a> grew out of a personal pain. Founder Cynthia Schames had become fed up with the lack of stylish plus-size cl

Former Googler Opens Crowdfunding Campaign To Teach Kids To Code With A Cute, Blinking Bot

File this under "holiday gifts for next year." A startup called Play-i is opening a crowdfunding campaign today to put into production a pair of educational robots that teach children the basics of co

Harry’s Is Opening A Barbershop, Or, A Bridge For Online And Offline Customer Behavior

Months after Warby Parker opened its flagship store in New York, co-founder Jeff Raider is taking his other venture, Harry's, in a brick and mortar direction as well. Tomorrow, the shaving supply star

Cruise.me Makes Booking A Cruise Social And Not Horrendously Difficult

Although the founders of SF-based Blueseed have garnered some attention recently for their desire to turn a cruise ship into a floating coworking space for foreign entrepreneurs, booking floating vaca

Fashion GPS Gets Cozy With Editors, Provides Access To Product Stills

Three years after it began powering the event management logistics of fashion week, Fashion GPS is going one step deeper into the seasonal editorial cycle. Its newest feature, Styles 2.0, launched tod

Health Startup Noom Receives NIH Grant To Study Smartphone Tech In Eating Disorder Treatment

In the field of fitness trackers and apps, evidence of their efficacy is often anecdotal. The New York-based health startup <a target="_blank" href="http://www.noom.com/index.php">Noom</a> is looking

Rent The Runway Branches Further Offline, With A Permanent Showroom At Henri Bendel

E-commerce startups have been working at the online-offline game for a while now, in the form of pop-up shops and brick-and-mortar investments like Warby Parker's New York <a href="https://beta.techcr

Focusing On Ecommerce, Olapic Gives Retailers Access To Customer Behavior Across Its Platform

With beauty vloggers showing off their new cosmetics, or "hauls," on YouTube, and the rest of the world taking to Instagram to filter their purchases into perfection, the B2B service Olapic has been c

Apartment List Acquires RentAdvisor, Bolstering Their Listings With Reviews

Last we heard from Apartment List, they had just launched their app and were aiming to take on Craigslist as apartment hunters’ tool of choice. Now the service has made its next move: acquiring

Art Meetup Platform Gertrude Takes Aim At Cracking An Exclusive World

Last Friday, 40 people gathered at an apartment in lower Manhattan to take a look at a series of works by the artist Alexandra Posen. The pieces — colored wax on paper worked into abstract forms —

Refinery29 Raises $20 Million From Stripes To Build Out Mobile, Branded Content

Refinery29 had a good year in 2012, becoming one of the fastest growing media companies in America and doing $16.6 in revenue in its mission to capture the attention of the millennial woman. The women
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