Eliza Brooke

Eliza Brooke

Eliza Brooke is an associate editor at Fashionista. Having interned at T, The New York Times Style Magazine during college, she got her first job reporting on tech at TechCrunch, where she snuck in as much fashion coverage as she possibly could, before landing at Fashionista, where she sneaks in as much tech coverage as she can. She lives in Brooklyn.

The Latest from Eliza Brooke

BabyWatch Health Tracker Lets Expecting Mothers Share Their Babies’ Heartbeats

As evidenced by sonogram photos posted to Facebook and the apparent popularity of “ultrasound parties,” pregnancy is a time ripe for sharing. A new startup called BabyWatch is taking those

FormaFina, A Fab For The New Rich Of South America, Raises $1.4M

For those who haven't yet heard of <a target="_blank" href="http://www.formafina.com/">FormaFina</a>, think of it as the Fab of South America. The e-commerce startup, which sells curated, limited-run

Into the Gloss, An Editorial Beauty Site, Raises $2M To Build Its Team

<a target="_blank" href="http://intothegloss.com/">Into The Gloss</a>, an editorial beauty website based out of New York, has raised $2 million in venture capital funding led by Forerunner and Lerer V

Five Sites That Put The Human Back In Personalized Shopping

I visited the e-commerce recommendation site <a target="_blank" href="https://www.styleseek.com/shop?referer=https://beta.techcrunch.com/2013/08/13/pandora-for-e-commerce-styleseek-raises-750k-more-in

Mullenweg Wants WordPress To Power A Majority Of All Websites

Just months after Tiger Global Management <a href="https://beta.techcrunch.com/2013/05/24/wordpress-maker-automattic-sells-50-million-of-stock-in-secondary-offering-to-tiger-global/">paid $50 million<

Health & Bliss Is Raising $2M To Rethink Strep Testing

Memphis-based startup <a target="_blank" href="http://www.healthandblissinc.com/">Health & Bliss</a> is hoping to save the medical system some time and money by developing a diagnostic solution f

Stitch Labs Raises $3.5 Million As It Makes Plans To Address Inventory Management For Larger Business

Stitch Labs, the startup founded in 2011 to help small and medium-sized businesses manage their sales operations, has raised $3.5 million in Series A financing. Founder Brandon Levey said that Stitch

Video Site Upworthy Closes $8M Round, Will Build Revenue Through Sponsored Content

<a target="_blank" href="http://www.upworthy.com/">Upworthy</a>, the website aiming to make meaningful videos go viral, has raised $8 million in Series A funding led by <a target="_blank" href="http:/

Dubb Wants To Expand Your Address Book By Connecting You With Friends Of Friends

For anyone who's had to text a friend for another friend's phone number — so, all of us — Dubb is an app that lets users request contact information from those in their extended friend network, wh

Harbingers Of Apps To Come, Here Are Four Google Glass For Fashion Hacks We Saw At Disrupt

With an abnormally high population of Google Glass owners in one convention center and ShopStyle's API open to participants at the TechCrunch Disrupt Hackathon, it should come as no surprise that a nu

Health Tech Panelists Say VC Interest In The Sector Is Tentative But Growing

Consumers are showing an increasing interest in wearable health technology, and health tech startups offer an opportunity to cut on costs for a medical system that many would say is failing the countr

Dude-Friendly E-Commerce Site BRANDiD Rolls Out Personal Shopping For Guys At TechCrunch Disrupt

BRANDiD, a personal shopping site that presented today on the TechCrunch Disrupt Battlefield stage, is hoping to catch the eye of that particular demographic of men who would rather do anything else i

Songza Raises $4.7 Million Funding Round To Develop Advertising You May Actually Enjoy

Mood-based music streaming service Songza has raised a $4.7 million funding round, their second since they closed $2 million in 2011. Songza did not name a lead for the round, the investors for which

Medtech Startup Embrace Her Health Helps Women Track Their Pregnancies

Among the crowd showing at TechCrunch Disrupt’s Startup Alley was Embrace Her Health, a two-year-old company at work on a suite of maternity apps that aim to enable women to manage their pre- an

An App For Social Change, Hot Mess Anonymously Tells Your Friends That They Have Gunk In Their Teeth

Neil Mansilla and Rob Zazueta got a lot of laughs this afternoon for their Disrupt Hackathon submission, Hot Mess. The app aims to solve the universal nightmare of unwittingly walking around with a pi

Kovert Is A GPS That Lets You Keep Your Phone In Your Pocket To Foil Would-Be Muggers

When walking through a sketchy neighborhood that you don't know well, it doesn't always feel like a good idea to have your phone out. Disrupt Hackathon entrant Kovert is an app that allows you to keep

Keaton Row, An E-Commerce Site That Pairs Busy Ladies With Personal Shoppers, Raises $1.6 Million In Seed Funding

The personal shopping site Keaton Row has raised $1.6 million in a second round of seed funding led by Menlo Ventures, an early investor in Fab and Warby Parker, with participation from Rho Ventures a

Energy Excelerator, The Accelerator For Clean Energy Startups, Receives $30M From The Navy

Energy Excelerator, a Hawaii-based accelerator program for cleantech start-ups, has received an investment of $30 million from the Navy’s Office of Naval Research under the Asia Pacific Technolo

How To Get In On The New York Fashion Week Action, Techie Style

It's <em>baaaack</em>. New York Fashion Week, that is. And if you're a user of the Internet, it's pretty hard to miss this season. As Women's Wear Daily <a target="_blank" href="http://www.wwd.com/fas

Keepy Is An App That Wants To Be The Refrigerator Door To Your Kid’s Macaroni Art

Nobody wants to throw away their child’s artwork, but when crayon drawings accumulate, finding a way to store the piles of 8.5″ x 11″s can be difficult. After dealing with this probl
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