nestle

Google created a fake pizza brand to test out creative strategies for YouTube ads

Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33 ads and then served th

To win back consumers, big brands should invest in R&D and innovation

The world of consumer goods is changing. Consumer tastes are becoming more and more fragmented and big incumbents continue to lose market share to upstart brands. It’s often difficult for these incu

Investing in tech for hospitality and food, Almanac Investments raises $30 million

David Barber, the storied owner of the Blue Hill restaurant, farm, and hospitality consulting mecca (a favorite of President Barack Obama and First Lady Michelle Obama), has long been an angel investo

Crunch Report | The Many Faces of SpaceX Explosions

SpaceX releases a fail video showing all of its explosions, marijuana delivery startup Eaze raises $27 million, Nestlé buys a majority stake in Blue Bottle Coffee and BTC China is suspending trading.

Nestlé acquires a majority stake in Blue Bottle Coffee at a valuation north of $700M

Blue Bottle Coffee, one of Silicon Valley’s favorite coffee projects, is selling a majority stake to Nestlé in a big semi-acquisition this morning that’s no doubt going to validate a lot

Nestlé leads $77M round for healthy meal startup Freshly

Freshly has raised a big funding round from a big name — the U.S. division of food and beverage giant Nestlé. Co-founder and CEO Michael Wystrach has pitched the startup as a way to get healthy, on

Cubspot finds camps and classes for your wee ones

Cubspot: come for the “EdTech SaaS marketplace” but stay for the opportunity to find camps and classes for your kids this summer. Cubspot is the brainchild of Rachael Shayne, a former bran

Google™ Strikes Bizarre Licensing Deal With Nestlé® To Name Next Android™ Kit Kat®

Google has apparently struck a wild licensing deal with Nestlé to use the name ‘KitKat’ for its next version of Android. Though the announcement of the name by Google’s Sundar Picha