monetization

  • Quora just launched a self-serve ad platform

    Quora just launched a self-serve ad platform

    While Quora has been around for almost seven years, it’s been a little slow when it comes to monetization through advertising. The question-and-answer site first launched ads last year in April 2016, but since then it’s only existed in closed beta to pre-approved advertising partners like Mulesoft and Shopify. Until now. The startup just announced that it’s opening its… Read More

  • Figure 1, a knowledge-sharing app for doctors, launches sponsored content

    Figure 1, a knowledge-sharing app for doctors, launches sponsored content

    Since its launch in 2013, Figure 1, a photo- and knowledge-sharing app for medical professionals, has focused on “traction” that is winning over new users and keeping them around. The app now boasts registered users in 190 countries, with three-quarters of U.S. med students using Figure 1. Today, the Toronto- and New York-based startup revealed how it has begun to generate revenue. Read More

  • App.net, the ambitious project to build a better Twitter, is finally dead

    App.net, the ambitious project to build a better Twitter, is finally dead

    Aiming for the stars and not quite making it, the ambitious App.net has finally officially shut down. Its timely rise and fall comes as highly symbolic as its once rival, Twitter, continues to struggle, years later, with monetization, content management and harassment. Today’s announcement of its closure isn’t hugely surprisingly since App.net had been in… Read More

  • Bumble is finally monetizing with paid features to better help you find a match

    Bumble is finally monetizing with paid features to better help you find a match

    Bumble’s been hinting for a while that they are getting ready to turn on monetization features in their girl-dominated dating app, and now they’ve finally done it. Starting today users will be able to pay for a package subscription model that will get them three new features for $9.99 per month, with discounts available if you prepay for 3 or 6 months. The three features are… Read More

  • Advice for Snapchat from the world’s first Pokémon Go master Crunch Network

    Advice for Snapchat from the world’s first Pokémon Go master

    Snapchat has decided it’s time to make money. The company recently launched a massive expansion of its advertising, as well as an API that will make it easier for advertisers to buy ads. Given Snapchat’s aspirations to go public, turning on the money spigot is a necessity. But for a company that prides itself on constantly innovating, Snapchat’s monetization plans are… Read More

  • How To Build A Smart Game Economy Crunch Network

    How To Build A Smart Game Economy

    With game developers’ main objective being to create a really good game with an optimal monetization mechanism to maximize revenue, there are quite a few aspects to planning and implementing one’s game economy. These may include planning the monetization strategy and in-game economic structure, applying an enticing value exchange and making your monetization options accessible… Read More

  • Visa Announces Acquisition Of TrialPay To Expand Its Offers Platform

    Visa Announces Acquisition Of TrialPay To Expand Its Offers Platform

    Visa announced today that it’s planning to acquire Mountain View-based TrialPay, an e-commerce payment platform which sits in between payments and advertising, providing consumers with an alternative way to pay for items by agreeing to take advantage of another merchant’s offer. For example, in mobile applications, TrialPay allows gamers to unlock premium content by agreeing to… Read More

  • Bitmonet Monetizes Your Blog Through The Power Of Bitcoin

    Bitmonet Monetizes Your Blog Through The Power Of Bitcoin

    Bitmonet – think “Bitcoin Monetization” rather than “Bitcoin Impressionist Painter” – is a platform for creation microtransaction-based paywalls on your blog or content portal. While most people don’t like paywalls, most people are also going to have to start expecting them and this open source service definitely makes a lot of sense. Read More

  • Freemium Is Irresistable, Even For Successful Game Companies

    Freemium Is Irresistable, Even For Successful Game Companies

    The freemium debate continues to rage on. Some say it’s the future of how business will be run, while others say it’s synonymous with casual games (read: not for hardcore gamers). Now the tide appears to be changing for the latter group, spurred by the success of companies like Supercell (Clash of Clans’ maker) and King (which makes Candy Crush), that have inverted the… Read More