monetization

Twitch announces 60/40 revenue split in expanded Plus Program

Twitch is introducing a new tier to its premium revenue share program — currently known as the “Partner Plus Program” — that would grant a 60/40 revenue split and has lower qualificati

Creator CRM company Pico rebrands to Hype, raises $10 million

Creator CRM company Pico is now rebranding as Hype and launching Hype Kits, which are pre-designed web templates for different kinds of creators looking to build a landing page. The company is also ra

TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize

There are a lot of talented people, like chefs and musicians, in Southeast Asia who can earn money through their work online, says TipTip founder Albert Lucius. But many of them don’t have the socia

YouTube Shorts could steal TikTok’s thunder with a better deal for creators

The biggest open secret in short-form video has nothing to do with the algorithm. The secret is that you can’t get rich on TikTok, because even the most viral creators earn a negligible portion of t

Unity is merging with ironSource in an all-stock deal valuing Ironsource at $4.4B in a big consolidation play for gaming

Update: The companies have confirmed the news here. ironSource is being valued at $4.4 billion in the all-stock deal. Part of the transaction will also involve Silver Lake and Sequoia, the two largest

Meta to roll out new monetization tools on Instagram and Facebook, including a creator marketplace

Meta CEO Mark Zuckerberg announced today that the company is rolling out more ways for creators to make money on Facebook and Instagram, and is also expanding some of its current monetization tools to

Telegram confirms it’ll launch a premium sub this month

Free messaging app Telegram is getting into the subscription game. Founder Pavel Durov confirmed today a paid offering is coming later this month which will go above and beyond the current free experi

Twitter rebrands its media website to focus on creators with a new ‘Create’ hub

Twitter announced today that it has rebranded its Twitter Media website to “Twitter Create.” The social media giant says the website is a new hub for creators to access resources, product

Tumblr said 420 Blaze it (but literally)

Yesterday, Tumblr rolled out Tumblr Blaze to all users over 18 in the United States. The feature lets users promote their content in the same way you might boost a tweet or a Facebook post on those re

Tumblr’s subscription product Post+ enters open beta after much scrutiny from users

Tumblr is entering open beta for its subscription product Post+, meaning that all U.S. users can now try out the monetization feature. The product launched in closed beta in July, allowing users hand-

Twitter rolls out paid subscription ‘Super Follows’ to let you cash in on your tweets

After opening applications in June, Twitter is rolling out Super Follows, its premium subscription option, starting today. The feature, first revealed in February, will allow users to subscribe to acc

Link-in-bio monetization platform Snipfeed raises a $5.5M seed round

The link-in-bio business is heating up as more mobile website builders compete for a coveted slice of real estate on a creator’s TikTok, Instagram or Twitter. Linktree leads the space, securing

Tumblr debuts Post+, a subscription service for Gen Z creators

As Twitter launches Super Follows, YouTube adds new monetization tools and Instagram embraces e-commerce, the social media sphere is heating up with new ways for creators to make a living. Now, Tumblr

Duolingo swipes Tinder in a Clash Royale

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. For this week’s deep dive, Alex and Danny unpacked Natasha‘

Twitter said to have held acquisition talks with Clubhouse on potential $4B deal

Twitter held talks with Clubhouse around a potential acquisition of the live drop-in audio networking platform, with a deal value somewhere around $4 billion, according to a report from Bloomberg. Tec

Former Asana employees want to take on Discord with a positive platform for creator communities

In a creator-economy world, if you’re only as good as your last YouTube video, then your next YouTube video had better be bigger and louder than the last. Vibely, a new startup co-founded by Asana a

A 12-year journey ends as Skimlinks is acquired by retail marketing platform Connexity

Connexity, a lead-gen platform for online retailers, has acquired Skimlinks, a U.K. platform for publishers to make money through affiliate links. Terms of the deal were undisclosed. According to Crun

YouTube will now allow creators to monetize videos about coronavirus and COVID-19

YouTube today announced a change in policy regarding the novel coronavirus, or COVID-19. Previously, YouTube’s advertising guidelines prevented monetization of videos that included more than a p

Google gives Android developers new tools to make money from users who won’t pay

Google today is introducing a new way for Android developers to generate revenue from their mobile applications. And no, it’s not subscription-related. Instead, the company is launching a new mo

YouTube promises expansion of sponsorships, other monetization tools for creators

YouTube says it’s rolling out more tools to help its creators make money from their videos. The changes are meant to address creators’ complaints over YouTube’s new monetization poli
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