fitness

The fitness market doesn’t seem too scared by Apple Fitness+

Usually, Apple making a grand entrance to an entrenched market would spell doom for the players there, but when it comes to Apple’s latest digital workout service, it doesn’t look like inv

Apple launches fitness subscription service for just under $80 a year

Apple is launching a fitness subscription service called Fitness+, which for a skosh under $80 a year will give users access to workouts and instruction, plus folds in music, delivered through the App

Quell’s resistance-based workout can get you in shape by boxing virtual enemies

Quell is positioning itself as a kind of low-cost take on Peloton (less than 1/10th the price, it notes). You might too, if you were in the London-based startup’s place. With the stationary bike-mak

Mirror competitor Tempo raises a $60M Series B

No doubt about it, home fitness is hot. The category had already been gaining considerable traction in recent years and months, but the ongoing pandemic has undoubtedly accelerated interest by orders

India’s top fitness and well-being startup Cure.fit expands to the US

Indian fitness and well-being startup Cure.fit, which has established a market-leading position in the country in four years of existence, is ready to stretch to a new geography. The Bangalore-headqua

Lululemon set to acquire home fitness startup Mirror for $500M

Lululemon today announced plans to acquire home exercise startup Mirror for $500 million. The fitness apparel company noted its plans by way of a press release, noting that it hopes to close the sale

Fitness app Aaptiv raises from Insight Partners, launches Enterprise channel

With a lot of towns instituting shelter-in-place orders to restrict how people physically interact in order to slow down the spread of the novel coronavirus, fitness has come into its own. In places w

Researchers to study if startup’s wrist-worn wearable can detect early COVID-19 respiratory issues

It’s highly unlikely that the current coronavirus crisis will be neatly and fully “solved” by any one endeavor or solution, which makes new studies like one involving startup WHOOP&#

Flywheel to stop online classes and offer trade-in for Peloton bikes after settling lawsuit

After settling a patent infringement lawsuit filed against it by Peloton, fitness startup Flywheel will stop offering its At Home online classes on March 27. Current Flywheel At Home customers were em

The Apple Watch hits the gym with Connected program

Wrist-worn fitness trackers tend to do a fine job when exercising outdoors. For those glued to gym equipment, however, things get trickier. GPS can’t really do its job detecting distances, and machi

Nintendo’s Ring Fit Adventure is a silly, gentle way to shape up

Nintendo has a long history when it comes to exercise-driven games. I'm dating myself, but I can say I remember playing Track & Field on NES with the Power Pad. How far we've come! Ring Fit Adventure

Nintendo shows off exercise-powered RPG for Switch, Ring Fit Adventure

Nintendo has been at the crossroads of video games and fitness since the famous Power Pad for the NES, and the Switch is the latest to receive a game powered by physical activity: Ring Fit Adventure.

Weighing Peloton’s opportunity and risks ahead of IPO

Exercise tech company Peloton filed confidentially for IPO this week, and already the big question is whether their last private valuation at $4 billion might be too rich for the appetites of public m

Health coaching app Noom will expand its product team after raising $58M led by Sequoia

Health coaching app developer Noom announced today that it has raised $58 million led by Sequoia Capital. Other participants include Aglaé Ventures, the tech investment arm of French holding company

Fitness startup Eastnine picks up £2M from LocalGlobe, Cherry Ventures, Niklas Zennström and others

Eastnine, a new fitness startup and app co-founded by London entrepreneur and investor Jason Goodman, is de-cloaking today, including disclosing that it has raised £2 million in seed funding. Leading

Bellabeat’s new hybrid smartwatch tracks your stress…and goes with your outfit

Bellabeat, the company behind a variety of health and wellness wearable devices aimed at women, is now selling its first smartwatch. The device, which is simply called “Time,” was announce

Zwift, which turns indoor cycling workouts into multiplayer games, raises $120M

Fitness and gaming have been two of the most popular categories of apps for years, and now a startup founded out of London that has combined the two in a unique way has picked up a big round of fundin

Freeletics raises $45M for its AI-powered mobile fitness coach

The German startup has raised its first round of venture backing from FitLab, Causeway Media Partners and JAZZ Venture Partners.

AllTrails gets $75M to keep hikers happy

Spectrum Equity is making a big bet on AllTrails, that app for outdoorsy folk.

Naked Labs raises $14M Series A led by Founders Fund for its 3D body scanning mirror

When it comes to measuring your fitness progress, there’s only so much your weight scale can tell you, actually there’s only one thing it can convey. That one metric hardly encapsulates al
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