Majority of U.S. consumers still download zero apps per month, says comScore

Apps are dominating consumers’ digital media habits, but getting people to try new ones is still a tough sell. That’s the latest from comScore’s newly released 2017 U.S. Mobile Apps

U.S. cord cutters watch more Netflix than Amazon Video, Hulu and YouTube combined

Netflix is continuing to dominate streaming services in the U.S., not only in terms of penetration in cord cutters’ homes, as reported in April, but also in time spent watching. According to dat

comScore: cord cutters tend to have lower incomes than pay TV subscribers, watch less television

A new comScore study out today has taken a deeper look at the behavior of cord cutters here in the U.S., in order better understand how this growing demographic differs from pay TV subscribers, as wel

Netflix reaches 75% of US streaming service viewers, but YouTube is catching up

According to new data from comScore, more than half of Wi-Fi households in the U.S. are now using at least one over-the-top streaming service, with Netflix being the primary choice. While still the le

Audience Measurement Consolidates As ComScore Closes $768M Rentrak Acquisition

Some more consolidation in the online measurement and analytics space: today comScore has announced that it has closed its $767.7 million deal to acquire Rentrak in an all-stock deal that brings toge

US E-Commerce Holiday Spend Will Reach $70B, Mobile Booms As Online Growth Slows To 9%

Ahead of the holiday sales season kicking off tomorrow online, comScore has published its annual e-commerce forecasts for the period between now and New Years. The researchers predict that collectivel

This Week On The TC Gadgets Podcast: Chronos, comScore, And The Ario Smart Lamp

In case you want to opt out of the smart watch trend without having a dumb watch, Chronos is there for you. comScore made moves this week in the world of mergers and acquisitions, while the Ario smart

ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M

While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore 

Apple Continuing To Strengthen Its Smartphone Market Share In The U.S.

More and more Americans are buying into the Apple smartphone ecosystem, largely at the expense of Samsung. A new report from the digital media analytics company comScore suggests that Apple's iPhon

What You Need To Know About Online Video Platforms

On this 10th anniversary of the first video being uploaded to YouTube, it’s important to look at how the online video industry has changed in the last two years -- because the changes have been as s

Comscore’s Latest Says Apple Top Smartphone OEM, But Android Still Top Platform In U.S.

Ahead of Apple’s WWDC event, analytics firm comScore released on Friday a new report detailing Apple’s mobile operating system iOS’s growth in the U.S. market. The reported noted th

Brazil’s Samba Ads Raises R$3 million To Take Premium Video Advertising Off YouTube

Editor’s note: Julie Ruvolo is a freelance writer and editor of and  Sao Paulo-based startup Samba Ads is announcing a R$3 million ($1 million) investment from a coal

WPP To Pay $46.13/Share For 15-20% Of ComScore In New Kantar Partnership

Some consolidation in the world of market analysis. Kantar, the research division of advertising giant WPP, has entered into a global alliance with comScore, the company that measures traffic and oth

comScore Says AOL (Including Just-Acquired Is The Biggest Video Ad Property In The US

We're number one! We're number one! And by "we," I'm referring to AOL, which owns TechCrunch. comScore is releasing its Video Metrix report for September, and while AOL only ranked third among vide

ComScore Says 5.3 Trillion Ads Shown In 2012, But 3 In 10 Are Never Seen

<a target="_blank" href="">comScore</a> just released its <a target="_blank" href="

comScore: U.S. Holiday Shoppers Spent $42.3B Online, Up 14% From Last Year

After announcing some early post-Christmas numbers, comScore just released its final analysis of U.S. online holiday spending for 2012: shoppers bought a total of $42.3 billion worth of goods online f

Samsung, Android Remain On Top In U.S. Mobile, Apple Supplants LG As No.2 With 53% Smartphone Penetration: comScore

By one account Apple is having a very strong quarter in the U.S. in smartphone sales on the strength of the iPhone 5, but overall, Android and specifically Samsung are continuing to dominate the marke

Thanks To Free Shipping Offers, Online Holiday Sales Surge 16 Percent To $39B

Holiday season retail e-commerce spending for the first 51 days of season is up 16 percent to $38.7 billion, <a target="_blank" href="

Holiday E-Commerce Sales Up 13 Percent To $34B; This Past Week Was Heaviest Online Shopping Period On Record

comSocre just <a target="_blank" href="">released</a> its holida

Digital Sports Report: Perform Overtakes ESPN In Online Video Viewership, Reaching 24.5M Uniques In November

Sports is in the process of becoming the next big market to be transformed by the digital revolution, as fans are increasingly turning to mobile devices and second, third and fourth screens to consume
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