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Apple’s new ad shows how iPads are going to replace laptops

Apple has released a brand new ad for the iPad Pro. It features a young girl and a rose gold iPad Pro running iOS 11. And Apple’s pitch is quite clear here — the iPad is the future of computers. T

Crunch Report | Hey Dillon Francis, iPhone X Is Now Available For Pre-Order

Today we're hanging out with EDM artist Dillon Francis, Apple opens for iPhone X pre-orders and releases a sleeve for MacBooks, Walmart starts using robots in stores and Russia condemns Twitter for ba

Crunch Report | Benchmark vs Kalanick Goes Sour

Reddit is rolling out its own video platform, VR adtech company Immersv raises $10.5 million and Benchmark versus Kalanick goes sour. All this on Crunch Report

Apple’s new ad shows how Portrait mode changed this imaginary barbershop

Apple just released a new ad featuring the “practically magic” tagline at the end. The ad focuses on Portrait mode once again. It takes place in a barbershop in New Orleans. Portrait mode is a sof

Apple releases new colorful Apple Watch ad

Apple just released a new video ad on its YouTube channel for the Apple Watch Series 2. There are two interesting things about this ad. It’s a colorful, cheerful clip that wants to turn the Apple Wa

Apple’s new ‘Shot on iPhone’ billboard ads were all shot during the same night

Apple is introducing a new billboard campaign today. The various “Shot on iPhone” ads have been quite effective. Somehow, seeing a giant photo on a billboard and thinking that it was shot with the

Apple’s first AirPods ad reminds me of the iPod ads

Ever since the iPhone, iPad and Apple Watch took the spotlight, most of Apple ads have been focused on those devices. So it’s always nice to see the company try new things for less important devices

Here’s Apple’s new iPhone ad for Game 7 of the World Series

Apple released a new video ad just in time for Game 7 of the World Series (that’s baseball, and it’s not really a “world” cup). And this is a good one. Like previous ads, Apple is focusing on

Apple is going all-in on celebrities to sell new Apple TV

After <a href="https://beta.techcrunch.com/2016/03/16/apple-teams-up-with-cookie-monster-to-sell-you-on-hands-free-siri/">Cookie Monster</a>, <a target="_blank" href="https://twitter.com/ow/status/715

Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke

A few months ago, I wondered out loud if Twitter was missing the boat by not charging for its custom emojis. I mean, brands want to spend money on ads. I bet they’re salivating over having their

Apple’s Behind-The-Scenes For ‘The Song’ Reveals A Mix Of Old And New Tools

Apple’s “The Song” holiday ad has managed to pretty universally tug heartstrings, in keeping with its usual practices for this time of year, but the product story contained therein i

Apple’s Holiday Ad Paints The iPad As A Device That Bridges Generations

Apple’s marketing team does one thing especially well: Identifying how its products are being used and turning that into a point of emotional resonance via video advertising. The company’

Apple Is Figuring Out How To Sell An Archetype

Around the time of the iPhone 5’s release, I started thinking of Apple as an archetype factory. By removing extraneous detail and ornamentation, they were trimming down their devices to a definitive

Apple Pay’s First TV Ad Is A World Series Spot From MasterCard And MLB

Apple’s new payment system is live, and Apple Pay has already garnered more attention than most mobile payment efforts to date. It also has a new ad, which aired yesterday during the opening gam

Microsoft Paints Itself The Rebel With First Nokia Promo Video

Microsoft the rebel? That’s the image of the company you get in a new ad spot created for Nokia devices Redmond has released following the closing of its acquisition of the hardware division of

Samsung Calls Out iPhone Camera By Name In New Galaxy S5 Ad

Samsung is throwing shade once again, naming names in its latest Galaxy S5 TV spot. The promo for the new Android flagship calls out the fact that its camera takes pictures at “twice the resolut

Apple Profiles Apps Used To Create Its ‘Powerful’ New Ad

Apple has a new ad out that you may have seen, featuring a track by The Pixies and a whole lot of iPhone users employing mobile software to cover the song. The ad harkens back to earlier Apple ads whe

Apple Takes A Swing At Samsung In Full-Page Print Earth Day Ad

Apple has a new full-page ad appearing in some print newspapers today (via 9to5Mac), and it celebrates the company’s environmental record while simultaneously digging slyly at Samsung, its longt

Nokia’s Strategy For Selling The Lumia 2520 Windows 8 Tablet Is To Make You Very Uncomfortable

I remember in the early 2000s a friend of mine through college had a mullet zine, which was an actual print photocopied irregular publication that featured candid photos he'd taken of mullets in the w

Apple’s New Holiday Ad Flips Your Expectations And Tugs The Old Heartstrings

Oh brooding teenage boy apparently dejected at holiday family gathering, I was you once. But unlike the character in Apple's note-perfect holiday commercial embedded above, I was just doing terrible t
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