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  • Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke

    Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke

    A few months ago, I wondered out loud if Twitter was missing the boat by not charging for its custom emojis. I mean, brands want to spend money on ads. I bet they’re salivating over having their own custom emoji on the platform. Wonder no more. Coke has gotten its own custom emoji (previously called hashflags), the company shared with me last night. Until now, Twitter has only… Read More

  • Apple’s Behind-The-Scenes For ‘The Song’ Reveals A Mix Of Old And New Tools

    Apple’s Behind-The-Scenes For ‘The Song’ Reveals A Mix Of Old And New Tools

    Apple’s “The Song” holiday ad has managed to pretty universally tug heartstrings, in keeping with its usual practices for this time of year, but the product story contained therein is one of a creative workflow that involves most of Apple’s current product lineup. A new behind-the-scenes video the company has just published shows that Apple’s cutting edge tech… Read More

  • Apple’s Holiday Ad Paints The iPad As A Device That Bridges Generations

    Apple’s Holiday Ad Paints The iPad As A Device That Bridges Generations

    Apple’s marketing team does one thing especially well: Identifying how its products are being used and turning that into a point of emotional resonance via video advertising. The company’s new holiday ad, which is called “The Song,” uses Apple’s entire lineup to help the protagonist get creative with their Christmas gift, but the part that rings most true is the… Read More

  • Apple Is Figuring Out How To Sell An Archetype

    Apple Is Figuring Out How To Sell An Archetype

    Around the time of the iPhone 5’s release, I started thinking of Apple as an archetype factory. By removing extraneous detail and ornamentation, they were trimming down their devices to a definitive essence. They were making conscious decisions to spend money and man hours to improve technology in invisible, rather than visible, ways. But this decision is a double-edged sword. I wrote… Read More

  • Apple Pay’s First TV Ad Is A World Series Spot From MasterCard And MLB

    Apple Pay’s First TV Ad Is A World Series Spot From MasterCard And MLB

    Apple’s new payment system is live, and Apple Pay has already garnered more attention than most mobile payment efforts to date. It also has a new ad, which aired yesterday during the opening game of the 2014 World Series, from payment partner MasterCard. MasterCard’s ad accompanies its new rollout of contactless payments at food and beverage purchase points in MLB ballparks across… Read More

  • Microsoft Paints Itself The Rebel With First Nokia Promo Video

    Microsoft Paints Itself The Rebel With First Nokia Promo Video

    Microsoft the rebel? That’s the image of the company you get in a new ad spot created for Nokia devices Redmond has released following the closing of its acquisition of the hardware division of the Finnish gadget maker. Thematically, this ad calls to mind the early Apple ‘Think Different’ tagline more than maybe anything else, and while Microsoft may still be a giant in… Read More

  • Samsung Calls Out iPhone Camera By Name In New Galaxy S5 Ad

    Samsung Calls Out iPhone Camera By Name In New Galaxy S5 Ad

    Samsung is throwing shade once again, naming names in its latest Galaxy S5 TV spot. The promo for the new Android flagship calls out the fact that its camera takes pictures at “twice the resolution” of the iPhone 5s, which is sort of true in a barebones, numbers-on-paper kind of way, but not necessarily reflective of the relative merits of the actual experience of using both devices… Read More

  • Apple Profiles Apps Used To Create Its ‘Powerful’ New Ad

    Apple Profiles Apps Used To Create Its ‘Powerful’ New Ad

    Apple has a new ad out that you may have seen, featuring a track by The Pixies and a whole lot of iPhone users employing mobile software to cover the song. The ad harkens back to earlier Apple ads where people used a variety of software from the App Store to have fun with their devices, and as such represents a pretty strong return to form. I’ll forgive them the obligatory… Read More

  • Apple Takes A Swing At Samsung In Full-Page Print Earth Day Ad

    Apple Takes A Swing At Samsung In Full-Page Print Earth Day Ad

    Apple has a new full-page ad appearing in some print newspapers today (via 9to5Mac), and it celebrates the company’s environmental record while simultaneously digging slyly at Samsung, its longtime rival and current opponent in court. The ad features the phrase “There are some ideas we want every company to copy,” and has been spotted in The Metro and The Guardian to name just… Read More

  • Nokia’s Strategy For Selling The Lumia 2520 Windows 8 Tablet Is To Make You Very Uncomfortable

    Nokia’s Strategy For Selling The Lumia 2520 Windows 8 Tablet Is To Make You Very Uncomfortable

    I remember in the early 2000s a friend of mine through college had a mullet zine, which was an actual print photocopied irregular publication that featured candid photos he’d taken of mullets in the wild. That was the sort of thing that happened in the early 2000s, when mullets were a thing people loved ironically. Nokia thinks mullets are still a thing, and it built an entire ad around… Read More

  • Apple’s New Holiday Ad Flips Your Expectations And Tugs The Old Heartstrings

    Apple’s New Holiday Ad Flips Your Expectations And Tugs The Old Heartstrings

    Oh brooding teenage boy apparently dejected at holiday family gathering, I was you once. But unlike the character in Apple’s note-perfect holiday commercial embedded above, I was just doing terrible things like texting with my friends about how lame everything was and playing Snake, not capturing sentimental moments shared with family to surprise them with later. Read More