A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple introducing ads in
If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a lengthy and time consuming task
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts present
Online advertising is generally terrible and our expectation that “information should be free” has tragically even ended up powering disinformation-filled social networks like Facebook. Ma
Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.
Outbrain, an adtech company that provides clickbait ads below news articles, has raised $200 million in funding — Outbrain didn’t disclose the valuation of the company for this deal. The Baupo
Spotify is launching new analytics tools to help artists and their teams better understand how well their ads are working. The company today says it’s rolling out new streaming conversion metric
Apple always has an interesting ad for the holiday season. This time, it’s a cute little animated short film. It feels like a hybrid between a Pixar movie and a Wes Anderson creation. Named “Share
Apple has released a brand new ad for the iPad Pro. It features a young girl and a rose gold iPad Pro running iOS 11. And Apple’s pitch is quite clear here — the iPad is the future of computers. T
Today we're hanging out with EDM artist Dillon Francis, Apple opens for iPhone X pre-orders and releases a sleeve for MacBooks, Walmart starts using robots in stores and Russia condemns Twitter for ba
Reddit is rolling out its own video platform, VR adtech company Immersv raises $10.5 million and Benchmark versus Kalanick goes sour. All this on Crunch Report
Apple just released a new ad featuring the “practically magic” tagline at the end. The ad focuses on Portrait mode once again. It takes place in a barbershop in New Orleans. Portrait mode is a sof
Apple just released a new video ad on its YouTube channel for the Apple Watch Series 2. There are two interesting things about this ad. It’s a colorful, cheerful clip that wants to turn the Apple Wa
Apple is introducing a new billboard campaign today. The various “Shot on iPhone” ads have been quite effective. Somehow, seeing a giant photo on a billboard and thinking that it was shot with the
Ever since the iPhone, iPad and Apple Watch took the spotlight, most of Apple ads have been focused on those devices. So it’s always nice to see the company try new things for less important devices
Apple released a new video ad just in time for Game 7 of the World Series (that’s baseball, and it’s not really a “world” cup). And this is a good one. Like previous ads, Apple is focusing on
After <a href="https://techcrunch.com/2016/03/16/apple-teams-up-with-cookie-monster-to-sell-you-on-hands-free-siri/">Cookie Monster</a>, <a target="_blank" href="https://twitter.com/ow/status/71588443
A few months ago, I wondered out loud if Twitter was missing the boat by not charging for its custom emojis. I mean, brands want to spend money on ads. I bet they’re salivating over having their
Apple’s “The Song” holiday ad has managed to pretty universally tug heartstrings, in keeping with its usual practices for this time of year, but the product story contained therein i
Apple’s marketing team does one thing especially well: Identifying how its products are being used and turning that into a point of emotional resonance via video advertising. The company’
Load More