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Hello and welcome to Extra Crunch for August 5, 2021. What goes up must come down. Mostly. That’s the lesson from Robinhood’s stock this week. It shot higher yesterday. And today it fell sharply. Something something stonks. Regardless, we have big news from Apple, Facebook, a host of startups and even some drones for you today.

A quick reminder that tomorrow is the last day for early-bird Disrupt tickets. Be there or be a big lame! We’re also excited to announce that TechCrunch is launching another newsletter! This Week in Apps by Sarah Perez launches this Saturday morning, August 7, and is the place to go for all of your app news goodness. Be sure to sign up here. — Alex

The TechCrunch Top 3

Startups/VC

We have a strong batch of startup stories below, but to kick things off have a bite of the latest drone story from Brian Heater. It’s rather tasty. Heater dug into the warehouse drone space, a somewhat natural environment for the tech as large storage buildings aren’t bothered by buzzy sounds, and often boxes in those buildings feature bar codes and are stacked vertically.

Now, our usual rundown:

TechCrunch’s Ron Miller covered a huge $125 million Series E for Bluecore today. The new capital made the e-commerce personalization platform the world’s newest unicorn. At least for a few hours. I asked Miller why he covered the round. Here’s what he said:

Bluecore is part of the omnichannel personalization market. It’s an area that thrived during the pandemic as more commerce shifted online and it became more imperative to offer more targeted messaging. The round is a sign that investors see the value in this and are willing to bet big money on companies like Bluecore being successful long term.

There, a look behind the curtain!

A blueprint for building a great startup founding team

Assembling a startup’s team is harder than assembling 10 IKEA dressers and the stakes are much higher.

Starting with the assumption that 90% of startups will fail and the most successful ones take an average of six years to IPO, founders have to make careful decisions about who they invite to join the founding team.

Is a stellar engineer a great choice? Or a terrible choice? Should your product person be opinionated or a team player? Are you even the best choice for CEO?

ThoughtSpot CEO Sudheesh Nair shared some of his thoughts about building a sturdy leadership team and drafted a thorough checklist for entrepreneurs who are putting a crew together. His initial advice?

“Investors love founder-CEOs, and founders are often fantastic candidates for this role. But not everyone can do it well, and more importantly, not everyone wants to.”

A blueprint for building a great startup founding team

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

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Which person should you hire: A growth hacker or a digital marketer?

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