How Ward van Gasteren thinks about growth hacking today
Ward van Gasteren embraces the “growth hacker” term, despite the fact that some in the profession prefer the term “growth marketing” or simply “growth.” What’s the difference to him? The hacking part should be a distinct effort on top of ongoing marketing, he says. “Growth hacking is great to kickstart growth, test new opportunities and … Continue reading How Ward van Gasteren thinks about growth hacking today
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