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Hello and welcome to Daily Crunch for June 23, 2021. The value of leading cryptocurrencies has rebounded some in the last day or so. Congrats to the hodlrs out there. If you are a nocoiner, don’t worry; stocks are also up. If you want more on the topic, the TechCrunch crew held a Twitter Space recently on the current state of crypto. Now, the news. — Alex

The TechCrunch Top 3

Startups

Why Amazon should pay attention to Shein

In the last year, online apparel shopping app Shein grew active daily users by 130%, reports Apptopia.

Each day, thousands of new products arrive on the app’s virtual shelves. Items are rapidly designed and prototyped before Shein’s contractors put them into production in Guangzhou factories — two weeks later, those SKUs arrive in fulfillment centers around the globe.

TechCrunch reporter Rita Liao examined how the company’s agile supply chain has become hot talk among e-commerce experts, but beyond a strong logistics game and data-driven product development, Shein’s close relationships with suppliers are integral to its success.

She also tried to answer a question many are asking: Is Shein a Chinese company?

“It’s hard to pin down where Shein is from,” answered Richard Xu from Grand View Capital, a Chinese venture capital firm.

“It’s a company with operations and supply chains in China targeting the global market, with nearly no business in China.”

Why Amazon should pay attention to Shein

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

We’re taking a break from politics today, so if you wanted even more updates about how India is taking on one American tech company or another, we are sorry. A lot of other stuff happened, however, that is pretty neat:

TechCrunch Experts: Growth Marketing

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We’re reaching out to startup founders to tell us who they turn to when they want the most up-to-date growth marketing practices.

Fill out the survey here.

Here’s one of the recommendations we received:

Name of marketer: Karl Hughes, draft.dev.

Name of recommender: Joshua Shulman, Bitmovin.com.

Recommendation: “Karl is incredibly knowledgeable in the field of content and growth marketing to a large (and equally niche) target audience of developers. He and his team at Draft.dev are some of the best at ‘developer marketing,’ which is a greatly underrated target audience.”

Community

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Yo dawg, we heard you liked audio … so we put audio in your audio!

Yesterday, we had a super fun Twitter Spaces chat (with a few hundred of our closest friends) about Bitcoin and crypto in general. It was led by the Equity Podcast crew, but a few of our other writers joined in on the fun. Some of it even made its way into the latest episode of Equity, so have a listen (and keep an eye out for our next live chats).

TC Eventful

It’s pretty simple — In a few short weeks, startup founders from around the world will join our bootcamp series TC Early Stage 2021: Marketing & Fundraising, happening on July 8 and 9. You’ll choose from a wide range of presentations that span the fundamentals of launching and growing your business, whether you are bootstrapping or have just secured your first investment funds. Register before this Friday and get 50% off with promo code DAILYCRUNCH50.

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