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This Week in Apps: Apple and Google team up on trackers, Google I/O preview, apps hit NewFronts
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app economy in…
YouTube gives advertisers new ad formats across Shorts
As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding…
YouTube Music officially rolls out podcasts for listeners in the US
YouTube Music is officially adding podcasts to its platform in the United States on Android, iOS and the web. The rollout comes a few months after YouTube podcasting head Kai Chuk…
YouTube Music contractors win historic union vote
YouTube Music contractors have officially unionized with the Alphabet Workers Union-CWA after winning a historic vote through the National Labor Relations Board (NLRB). Forty-one workers voted yes out of a…
YouTube continues to see ad revenue decline, 2.6% drop YOY
Alphabet reported Tuesday its latest earnings, citing that YouTube saw ad revenue fall 2.6% year over year as advertisers pulled back from the platform due to economic uncertainty. YouTube only…
YouTube updates its policies on eating disorder content, will ban videos showing ‘imitable behavior’
YouTube is updating its guidelines for dealing with eating disorder content on its platform, the Google-owned company announced on Tuesday. Although the platform has long removed content that glorifies or…
3 ways to step up your short-form video and TikTok growth strategy
The fact that influencers are shifting their strategies to shorter-form content is a clear signal for startups to follow suit.
US tech giants warn India’s fact-checking rule will ‘profoundly infringe’ on press freedom
The Asia Internet Coalition, an influential industry organization representing technology giants such as Facebook, Twitter, Google, Apple and Amazon, has voiced concerns over a recent amendment to India’s IT rules,…
YouTube starts presales of NFL Sunday Ticket subscription
YouTube is starting presales of NFL Sunday Ticket subscriptions starting today. The company is selling the add-on to subscribers of the YouTube TV Base plan at $249 for the season.…
YouTube Premium adds more perks with SharePlay support, higher quality video and more
YouTube Premium, the $11.99 per month ad-free version of YouTube, is today introducing a number of new features aimed at attracting and retaining subscribers. Most notably, the subscription plan will…
India amended its IT law on Thursday to prohibit Facebook, Twitter and other social media firms from publishing, hosting or sharing false or misleading information about “any business” of the…
YouTube will livestream all six Coachella stages across both weekends
YouTube announced today that for the first time it will be livestreaming all six stages during both weekends of Coachella. In the past, the Google-owned company only livestreamed three stages.…
YouTube’s new metric shows an artist’s reach across all formats, including Shorts
YouTube announced today that it is expanding its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which gives artists and their teams an overview…
A TikTok ban in the U.S. will likely benefit Meta, YouTube and Snap’s revenue and hence their stocks the most, per a Bernstein note.
YouTube is shutting down its live social commerce app, Simsim, less than two years after acquiring the Indian startup. However, the video platform insisted that it is committed to building…
YouTube announced today that former President Donald Trump’s YouTube channel will no longer be suspended. The account had been restricted in the week after the January 2021 riot on the…
A new class action lawsuit alleges that several well-known finance YouTubers, including Graham Stephan, Andrei Jikh, Jaspreet Singh and others, should be held responsible for promoting now-disgraced cryptocurrency exchange FTX.…
YouTube TV hikes price to $72.99 per month due to rising ‘content costs’
YouTube has announced that it’s raising the price of its YouTube TV subscription to $72.99 per month. The new monthly price is an $8 increase from the current $64.99 monthly…
YouTube TV launches early access to a ‘multiview’ feature for watching four streams at once
YouTube TV is today announcing a new feature that may help the live TV service attract more subscribers — and particularly those who like to watch live sports. The company…
YouTube relaxes controversial profanity and monetization rules following creator backlash
YouTube announced today that it’s relaxing the controversial profanity rules that it introduced toward the end of last year. The company says the new rules ended up creating a “stricter…
YouTube’s new head talks 2023 priorities, including AI, podcasting, Shorts and more
YouTube’s new head Neal Mohan penned his first letter to creators emphasizing that the company in the year ahead aims to continue supporting the community by giving them more tools…
Though YouTube is a hotbed for video podcasts, the Google-owned platform hasn’t cracked straight-up audio shows just yet. YouTube podcasting head Kai Chuk announced Thursday that podcasts will be added…
YouTube launches a multi-language audio feature for dubbing videos, previously tested by MrBeast
The Korean-language Netflix series “Squid Game” became one of the streaming service’s most popular shows of all time, thanks to the ability to subtitle or dub episodes in the viewer’s…
YouTube Music’s latest feature lets users create custom radio stations
YouTube Music is introducing a new radio experience that lets users create their own custom stations, the company told TechCrunch on Tuesday. Prior to the launch of this feature, users…
YouTube CEO Susan Wojcicki steps down, will assume advisory role at Google and Alphabet
Susan Wojcicki is stepping down as YouTube CEO after nine years at the helm. In a letter to employees (first published by Recode), Wojcicki says that she’s leaving in order…
YouTube launches its new commercial music licensing resource, Creator Music
YouTube today announced its new marketplace, Creator Music, is now fully open to all YouTube Partner Program participants in the U.S. First announced last September, the online destination offers a…
NFL considers a cheaper Sunday Ticket offering on YouTube with fewer games
Update on February 13, 2023: During the 2023 Super Bowl, YouTube announced that YouTube TV members would get a discounted price on the Sunday Ticket offering. Customers that don’t have…
TikTok is crushing YouTube in annual study of kids’ and teens’ app usage
For another year in a row, TikTok has found itself as the social app kids and teens are spending the most time using throughout the day, even outpacing YouTube. According…
All social media companies are in a race to win the short video war and Google is showing some progress against TikTok and Instagram. The search giant said during its…
YouTube unveils new program that enables students to earn college credits
YouTube announced today that it’s partnering with Arizona State University and educational video company Crash Course to launch a new program that enables students to earn college credit. The Google-owned…