How much does Google make in advertising from mobile? Cowen analyst Jim Friedland estimates that Google is generating $7 per year from each smartphone (and tablet). This includes both search and display advertising in mobile apps on both Android and iOS (iPhones and iPads). Thanks to the rapid growth in smart mobile devices from an estimated 509 million last year to nearly double that in 2012 to an estimated 914 million, Google’s mobile ad revenues are expected to more than double from an estimated $2.5 billion last year to $5.8 billion in 2012 (see chart).
New data from search marketing platform Efficient Frontier and Ben Schachter, a stock analyst at the Macquarie Group, indicates that mobile search advertising is at an important inflection point and may be ready to take off next year. Mobile search currently accounts for about 6 percent of the search advertising dollars in the U.S. as represented by Efficient Frontier’s clients. And that is up 2.7 times from 2010. But by the end of next year, it is projecting that mobile search could account for between 16 percent and 22 percent of total search advertising spending.
If the growth rate of mobile search continues, it will be on the conservative end of that projection, and if it accelerates, it could be closer to the 22 percent. Schachter expects the “growth to accelerate in 2012 and beyond as more and more mobile devices with full Internet browsers enter the market.” → Read More
A la 2006, today, Google, Microsoft, and Yahoo collectively announced that they will be partnering to create schema.org, a resource for site owners and developers to learn about structured data and gain insight into how to improve their sites’ search results. The site adds more than 100 new forms of website markup for content ranging from movies to places in an effort to standardize, and thus improve, how websites are crawled and presented in search results. “The site aims to be a one stop resource for webmasters looking to add markup to their pages”, Google’s announcement reads. → Read More
Search is about to change quite radically. For more than a decade, search has been stagnant: the core product has not changed much. Users have changed radically in that time frame. Even though the kind of content users consume is different, search engines are still focused mostly on web pages. Users have become less patient and have less time on hand, while search engines still require users to dig through and extract information from the web pages to find what they’re looking for. In addition, users are spending more and more time on their mobile phones and other connected devices, which require a completely different kind of user experience for search. → Read More
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