More updates from not-for-profit climate action search engine Ecosia: It’s given itself its first major branding refresh since launch back in 2009 at the same time as announcing a shift from thr
Financial projections are essential for any business, but in the case of tech startups, a financial model is one of the most important and overlooked tools available to a founder.
As we wrap the year, it’s become clear that "normal" is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t tomorrow
Baidu keeps ramping up its autonomous driving ambitions. The Chinese tech company made its name in search engines and still relies greatly on search ads for revenues. But it’s hoping that its he
Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.
After launching five years ago in the United States, Apple’s search advertising service finally arrived in mainland China this week. The feature, called Apple Search Ads, lets developers bid on
Earlier this year, Google made a significant change to its Shopping search tab in the U.S. to allow the service to primarily feature free product listings selected by Google’s algorithms, instea
Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and...
Baidu, heralded as the Google of China, felt the heat from its continued spending on artificial intelligence and other next-gen technologies that have yet to reach the mass market as it unveiled troub
Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that. Earlier this year, the retailer consolidated ad s
China’s largest search engine Baidu is getting an offline revenue boost after it led a $300 million strategic round in Xinchao Media, a company that shows people ads when they’re waiting f
In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads
Yesterday, we noted and reported on how Apple was sending developers emails with install and ad spend details for other developers’ apps. Today, Apple has sent out a note to developers to say th
An issue at Apple appears to be resulting in app developers getting emails of ad spend and install summaries for apps belonging to other developers. The issue — which appears specific right now
Apple today is introducing a new way for app developers to acquire users for their apps: it’s launching a pay-per-install advertising product called Search Ads Basic. The “basic” bra
Over the weekend, Apple began inviting developers to beta test the App Store’s new Search Ads. Announced in advance of the company’s 2016 Worldwide Developer Conference this month, Search
Like a fly frozen in amber, the App Store’s fundamental deal has remained unmoving since its inception. As an enormous ecosystem swelled around it, crystalline structures of new rules and avenues of
After months of negotiations, Microsoft and Yahoo today finally announced a renewed search alliance, which includes amendments to the two companies’ earlier partnership. It will give Yahoo more
Google's AdWords is about to get a small but important update in September, the company announced today. Until now, advertisers had two options when it came to how the company matches their ads to sea
<a target="_blank" href="http://www.yandex.com">Yandex</a>, the "Google of Russia" that runs the country's dominant search engine along with a number of cloud-based apps, has just <a target="_blank" h