martech
Blueshift, a marketing automation startup, raises $40M in debt
Blueshift, a San Francisco–based startup that taps AI to help brands automate and personalize engagement across different marketing channels, has secured $40 million in debt financing from Runway Growth Capital.…
Connectly taps automation to nudge shoppers to complete purchases
Most consumers interact with e-commerce brands through social media, text and email. Brands reach out with promotions and discounts. But the engagement and read rates tend to be low; according…
Aampe, a marketing automation platform for mobile apps, recently closed a $7.5 million funding round led by Matrix India and Peak XV, the company announced last week. Bringing Aampe’s total…
Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, today announced that it raised $85 million in a Series C1 round led by Touring Capital with…
Haus, which helps companies measure marketing ROI, raises $17M
Several years ago, Zach Epstein was leading marketing measurement initiatives at Google, helping large corporate customers to build out measurement infrastructure. After leaving the tech giant, Epstein — who observed…
Terragon’s $9M raise gives credence to the market maturity in Africa’s cloud and martech space
As one of the well-known data and cloud martech companies in Africa, Terragon, via several products, gives its clients (primarily telecommunications and financial services companies) data on the continent’s growing…
Soci raises $120M in debt and equity to grow its marketing management platform
Soci (pronounced “soh-shee”), a marketing automation platform with customers including Ace Hardware, Jersey Mike’s, Pet Supplies Plus and Ford, today announced that it raised $120 million in a financing round…
Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which…
Lavender lands $13.2M for its AI-powered email marketing engine
Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the…
Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC
The IPO window is all but closed right now, but a few things appear still to be getting through the cracks and there are big sums attached to that. Today,…
AI content platform Jasper raises $125M at a $1.5B valuation
An earlier version of this article incorrectly stated that Jasper’s valuation is $1.7 billion. It’s $1.5 billion; we regret the error. As the enthusiasm around AI image and text generators…
Rephrase.ai lands fresh investment to grow its synthetic media platform
Rephrase.ai, a self-described synthetic media production platform, today announced that it raised $10.6 million in a Series A round led by Red Ventures with participation from Silver Lake and 8VC.…
Falkon closes $16M round to automate sales workflows and analyses
Falkon, a sales analytics platform that uses AI to attempt to show where successful product sales are occuring in an organization, today announced that it raised $16 million in a…
Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America
Convertedin, an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. Other participating investors…
Shopify makes $100M strategic investment in marketing automation startup Klaviyo
E-commerce marketing automation platform Klaviyo has received a $100 million strategic investment from Shopify, according to documents filed with the U.S. Securities and Exchange Commission. The disclosure coincided with the…
Cordial, which personalizes and automates cross-channel messaging campaigns, raises $50M
Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from new investor ABS Capital.…
Why investors see the potential in AI-powered, copy-generating adtech companies
Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories,…
Marketing automation startup Retail Rocket nabs $24M for expansion
Retail Rocket, a retention management platform for brands, today announced that it raised $24 million in a Series A round led by Cyprus-based private equity fund Flintera. In addition to…
Customer engagement platform Batch raises $23 million after years of bootstrapping
If you’ve been working in the French tech ecosystem, you may remember a startup called AppGratis. The app discovery and promotion startup basically had to stop operating overnight following a…
Twilio delves more deeply into marketing with new tool built on $3.2B Segment acquisition
When Twilio bought Segment last year for a hefty $3.2 billion, you knew it was going to put it to work. Today at the company’s Signal customer conference, it announced…
Facebook will begin beaming advertisements into virtual reality
Well, it was only a matter of time. Advertising giant Facebook announced Wednesday that they’re going to begin testing advertising inside virtual reality titles on its Oculus platform soon. The…
Zeta Global’s IPO filing uncovers modest growth, strong adjusted profitability
With a rising adjusted EBITDA result and improving adjusted EBITDA margins, Zeta has a profit story to tell investors along with possibly accelerating revenue growth.
Invoca acquires DialogTech for $100M to expand its conversational intelligence tools
On the heels of expanding its marketing call analytics platform last year to provide more insights to help those in sales, e-commerce and customer experience, Invoca is making its first…
Amplitude, the well-funded product intelligence startup that helps businesses use their data to predict which features will drive the best business outcomes for them, today announced that it has acquired…
The closest match to the growing e-commerce stack is the marketing automation stack, making it worthwhile to compare and contrast the growth of these ecosystems and what drives consolidation.
Zeta Global, the marketing technology company founded by David A. Steinberg and former Apple CEO John Sculley, is announcing an additional $222.5 million in new debt financing. The company has…
Blueshift raises $30M for its AI-based, integrated approach to marketing
The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and…
3 adtech and martech VCs see major opportunities in privacy and compliance
There seems to be plenty of activity in adtech and martech, particularly across the commerce ecosystem with tools that support monetization for small merchants.
Zeotap raises $18.5M for a customer ID platform it says was built with privacy in mind
As the online world slowly moves to a more privacy-focused environment free of cookies, startups building alternative ways to help businesses manage customer identity and build marketing around that are…
France’s Sendinblue, an all-in-one digital marketing platform, raises $160M
As more companies and brands put the internet at the core of how they run their businesses these days, it’s giving a strong push to the growth of startups that…
