martech

Blueshift, a marketing automation startup, raises $40M in debt

Blueshift, a San Francisco–based startup that taps AI to help brands automate and personalize engagement across different marketing channels, has secured $40 million in debt financing from Runway Gr

Connectly taps automation to nudge shoppers to complete purchases

Most consumers interact with e-commerce brands through social media, text and email. Brands reach out with promotions and discounts. But the engagement and read rates tend to be low; according to Gart

Aampe aims to personalize app marketing with algorithms

Aampe, a marketing automation platform for mobile apps, recently closed a $7.5 million funding round led by Matrix India and Peak XV, the company announced last week. Bringing Aampe’s total rais

Pixis, an AI-powered full-stack marketing platform, raises $85M

Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, today announced that it raised $85 million in a Series C1 round led by Touring Capital with participation

Haus, which helps companies measure marketing ROI, raises $17M

Several years ago, Zach Epstein was leading marketing measurement initiatives at Google, helping large corporate customers to build out measurement infrastructure. After leaving the tech giant, Epstei

Terragon’s $9M raise gives credence to the market maturity in Africa’s cloud and martech space

As one of the well-known data and cloud martech companies in Africa, Terragon, via several products, gives its clients (primarily telecommunications and financial services companies) data on the conti

Soci raises $120M in debt and equity to grow its marketing management platform

Soci (pronounced “soh-shee”), a marketing automation platform with customers including Ace Hardware, Jersey Mike’s, Pet Supplies Plus and Ford, today announced that it raised $120 mi

Breef raises $16M to match brands with marketing agencies

Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by G

Lavender lands $13.2M for its AI-powered email marketing engine

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the

Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC

The IPO window is all but closed right now, but a few things appear still to be getting through the cracks and there are big sums attached to that. Today, Banzai — an engagement marketing startu

AI content platform Jasper raises $125M at a $1.5B valuation

An earlier version of this article incorrectly stated that Jasper’s valuation is $1.7 billion. It’s $1.5 billion; we regret the error.  As the enthusiasm around AI image and text generato

Rephrase.ai lands fresh investment to grow its synthetic media platform

Rephrase.ai, a self-described synthetic media production platform, today announced that it raised $10.6 million in a Series A round led by Red Ventures with participation from Silver Lake and 8VC. CEO

Falkon closes $16M round to automate sales workflows and analyses

Falkon, a sales analytics platform that uses AI to attempt to show where successful product sales are occuring in an organization, today announced that it raised $16 million in a funding round led by

Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

Convertedin, an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. Other particip

Shopify makes $100M strategic investment in marketing automation startup Klaviyo

E-commerce marketing automation platform Klaviyo has received a $100 million strategic investment from Shopify, according to documents filed with the U.S. Securities and Exchange Commission. The discl

Cordial, which personalizes and automates cross-channel messaging campaigns, raises $50M

Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from new investor ABS Capital.

Why investors see the potential in AI-powered, copy-generating adtech companies

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays,

Marketing automation startup Retail Rocket nabs $24M for expansion

Retail Rocket, a retention management platform for brands, today announced that it raised $24 million in a Series A round led by Cyprus-based private equity fund Flintera. In addition to the fundraisi

Customer engagement platform Batch raises $23 million after years of bootstrapping

If you’ve been working in the French tech ecosystem, you may remember a startup called AppGratis. The app discovery and promotion startup basically had to stop operating overnight following a long a

Twilio delves more deeply into marketing with new tool built on $3.2B Segment acquisition

When Twilio bought Segment last year for a hefty $3.2 billion, you knew it was going to put it to work. Today at the company’s Signal customer conference, it announced a new omni-channel marketi
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