Magic Leap

Magic Leap has a new CEO

Five weeks ago, Magic Leap CEO Peggy Johnson joined me onstage at Disrupt. Much of the conversation focused on the augmented reality hardware company’s full pivot into enterprise applications with t

Magic Leap’s original headset will stop working at the end of 2024

As a company, Magic Leap moved on from its first headset some time ago. Along with a new CEO came a major pivot. With the Magic Leap 2, the startup went all in on enterprise — a far safer and mo

A brief history of VR and AR

By the time Howard Rheingold’s “Virtual Reality” was published in 1991, the Sensorama was already a “slowly deteriorating” relic stashed away in a cabana next the pool at its invento

Magic Leap’s CEO will discuss the future of AR at Disrupt’s Hardware Stage

In late 2020, Peggy Johnson took the reins as CEO and led Magic Leap’s pivot away from a consumer audience — those less able to swing $2,300 for a mixed-reality headset — to the deeper pockets o

The mixed messaging of mixed reality

I vividly remember my first Vive experience. It was many CESes ago. I was managing a different site. Budgets were tight and I had the most on-the-ground experience, so I went solo. I had a different k

Generative AI’s Magic Leap

Welcome back to Equity, the podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. Now that the weird “remember how to work” week is over, I&

After struggling with consumers, Magic Leap hang its hopes on enterprise

Something wasn’t working. In late 2020, Magic Leap announced a major change spearheaded by incoming CEO, Peggy Johnson. “[W]hat I found was nothing was really broken,” she told the press at the

Magic Leap details pricing for its next augmented reality device

It’s been an interesting life for Magic Leap, the augmented reality startup with big dreams and some big moments of hubris thus far. Today, the company detailed the availability and pricing of i

Niantic makes another acquisition, absorbing AR studio NZXR

Just a month after its last acquisition of the WebAR development platform 8th Wall, Niantic announced its purchase of New Zealand-based augmented reality studio NZXR today. These strategic acquisition

AR glasses maker Nreal nabs $200M funding in 12 months

China’s augmented reality startup Nreal is on a roll. The company, which hopes to bring AR to the masses by making bright-color, lightweight smart glasses, has just received $60 million in a Se

Augmented reality’s half-decade of stagnation

Hello readers, and welcome back to Week in Review! Last week, I talked about the future of this newsletter and what’s coming next. The short of which is that in the coming weeks I will be windin

How long can Zuckerberg afford to bankroll the AR/VR market?

Hello friends, and welcome back to Week in Review! Last week, we talked about the “de-stonkifying” of the market. This week, we’re looking at a wounded Facebook/Meta that finds itsel

Magic Leap grants healthcare startups access to its new AR headset ahead of mid-2022 release

Ahead of a planned enterprise release later this year, Magic Leap has provided a group of healthcare companies with early access to its second-generation augmented reality headset.

Dent Reality raises $3.4M to bring augmented reality into the grocery store

Despite Apple and Facebook investing billions into a “metaverse” future, in recent years there’s been a distinct drop-off in venture deals for startups focused on finding opportuniti

Data scientists & engineers: Up your game at iMerit ML DataOps Summit 2021

This call goes out to all the data devotees, engineering enthusiasts, AI aficionados and machine-learning mavens. Clear your schedule on December 2, because you do not want to miss a moment of the iMe

Public cloud security startup Laminar emerges from stealth with $37M

The cloud may be the direction that much of enterprise IT is moving today, but it still remains a major source of security issues, with some 98% of all enterprises in a recent survey reporting that th

Register today for the iMerit ML DataOps Summit

You know the expression “garbage in, garbage out,” right? There’s absolutely no place in artificial intelligence or machine learning for bad data, and that’s just one reason TechCrunch is thri

Coinbase goes fishing for OpensSea’s catch

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. This week was one of our strongest shows yet, with a wide diversity

HTC reveals the $499 Vive Flow, a tiny VR headset with some big tradeoffs

Today, HTC has revealed their latest consumer-focused headset, the $499 Vive Flow. It’s designed for portability with a compact design and 189 gram weight, though there are some big caveats, whi

Seven years after raising $542M at a $2B valuation, Magic Leap raises $500M at a $2B valuation

Magic Leap has had one hell of a journey, and to their credit, it seems investors are still addicted to giving them money. The augmented reality startup announced today that they have raised $500 mill
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