The big emphasis during Disney’s conference call discussing its acquisition of Lucasfilm for $4.05 billion was, not surprisingly, the enormous earnings potential of the Star Wars franchise. And that includes gaming — so one of the analysts on the call asked for more details about Disney’s interactive strategy.
CEO Bob Iger responded that the company is “likely to focus more on social and… → Read More
Star Wars and video games go hand-in-hand. There is a long line of Star Wars-themed games going back to the days of arcade games, and continuing through home console and mobile games. Now, the first augmented reality Star Wars game for the iPhone just hit the app store. It is called Star Wars Arcade: Falcon Gunner ($4.99, iTunes link).
The game starts with the scene from the original Star Wars… → Read More
George Lucas likes lawsuits. He also really likes the word “Droid“, which Lucasfilm holds the rights to (yes, Verizon actually licenses the word “Droid” for its handsets). In fact, Lucas likes the word so much that he (or at least, his law firm) will threaten to sue you for using it as the name of your company — even the letters DROID make up just part of your company name.
That’s what Matt… → Read More
Lucasfilm, “Star Wars” creator George Lucas’ film production company, recently filed a $5 million trademark-infringement lawsuit against Jedi Mind, a company that markets itself as allowing people to control computers with their brain waves (yes, really).
The feud between the two companies began in May 2009, when Lucasfilm sent Jedi Mind a cease-and-desist letter requesting that the startup… → Read More
One good idea. That’s all it takes. One. And then you can milk it forever, diluting the original source material until it is just a pale puddle worthy of no attention at all. Star Wars is going 3-D. The original six episodes are getting yet another treatment as Jeffrey Katzenberg from DreamWorks Animations confirmed that George Lucas has the will and the way. Look for Lucasfilm to add to its… → Read More
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