live video

  • Applause Connects Brands With Livestream Stars

    Applause Connects Brands With Livestream Stars

    We’ve seen startups helping brands tap influencers to promote themselves on social media platforms like Vine and Instagram, so it might be time for a new influencer marketing startup, Applause, that’s focused on live video — particularly Twitter’s Periscope app. It’s certainly a platform that CEO Jon Jacques is familiar with. In addition to working for a couple… Read More

  • With LiveAd, Ustream Customers Can Promote Their Video Content With Interactive Ads

    With LiveAd, Ustream Customers Can Promote Their Video Content With Interactive Ads

    Live video company Ustream has been quietly transforming itself, according to co-founder and CEO Brad Hunstable, who said the company has switched from being an ad-supported media business to a technology provider that makes money from software-as-a-service subscription fees. Today Ustream is introducing a new service to its SaaS customers — advertising. Hunstable said that as… Read More

  • With $1M In New Funding, Betterfly Launches Live Video Platform Tailored To Online Learning

    With $1M In New Funding, Betterfly Launches Live Video Platform Tailored To Online Learning

    Chicago-based self-improvement startup Betterfly has been connecting teachers and students in real life for music lessons, relationship coaching, juggling instruction and just about anything you can imagine. But the startup is finally bringing its model online thanks to a live video platform launch today. Betterfly LIVE connects students and teachers for real-time video chat, with a platform… Read More

  • YouTube Live Turns One: Adds Pay-Per-View And Real-Time Analytics

    YouTube Live Turns One: Adds Pay-Per-View And Real-Time Analytics

    YouTube Live, Google’s live streaming platform, celebrated its first birthday over the weekend. To mark this event, YouTube is adding a number of new features to Live today. Most of these (new production software, improved publishing flows and real-time analytics) are mostly of interest to video producers. The most important new feature, though, is the addition of pay-per-view as a… Read More

  • Live Streaming Video Platform IntercastNetwork Brings Real-Time Feedback To Online Broadcasters

    Live Streaming Video Platform IntercastNetwork Brings Real-Time Feedback To Online Broadcasters

    IntercastNetwork is a rich-media interactive platform that allows brands to connect to audiences using a combination of live-streaming video, real-time polling, live chat, Q&A, payment processing and more. The resulting platform works well for live broadcasters, who can track audience engagement levels and feedback during in real-time, and adjust their message accordingly. Unlike… Read More

  • Tony Hawk Was Live On YouTube, And Less Than 500 People Were Watching

    YouTube is testing out live video streaming with a few video partners today such as RocketBoom, Howcast, and Young Hollywood. Gathering a live audience on the Web to watch video is hard because there are no schedules and people are used to clicking on videos on their own schedule. But if anyone can make live video a mass market experience, it should be YouTube, right? Throw in a celebrity… Read More

  • From The Trenches: The Problem With Live Web Video And How To Set It Free

    Editor’s note: Michael Seibel is the CEO of Justin.tv, the largest live video site on the Web. In this guest post, he addresses the challenges of live video on the Web and how to set it free (hint: it’s all about mobile). I spend a lot of time talking about the challenges that live video will face in growing from an intriguing group of startups to an obvious part of the everyday… Read More