Lingerie

Direct-to-consumer lingerie brand Lively acquired for $85M

Lively, a lingerie business founded and led by former Victoria’s Secret executive Michelle Cordeiro Grant, has sold to intimate apparel brand Wacoal for $85 million. The deal includes up to an addit

ThirdLove, the direct-to-consumer lingerie startup, gets a $55M boost

Direct-to-consumer startups — making products that leverage the internet to bypass third-party marketplaces and retailers to engage with and sell directly to their customers — have been on

Lively raises $6.5M to bring its comfortable and inclusive lingerie to brick-and-mortar stores

Roy Raymond opened a little store called Victoria’s Secret, now one of the most popular lingerie businesses in the world, because he was embarrassed to buy lingerie for his wife in department st

Bra startup True&Co sold to Calvin Klein owner PVH

True&Co., an e-commerce company founded with the mission of disrupting the lingerie industry by creating a new business model for selling bras and other undergarments, has been sold. Phillips Van

Lively racks up $4 million to become the Warby Parker of lingerie

Following in the footsteps of Warby Parker, Everlane and Bonobos, a New York City startup called Lively has raised $4 million in seed funding to grow its direct-to-consumer lingerie brand. Incorporate

ThirdLove Raises $8M To Take On The Lingerie World With A Phone-Based Fitting App

Of the many categories of products that are hard to buy online, one of the most challenging is underwear — and specifically bras. Even at the best of times — when you are physically in a

Backed By $5.6M From NEA, a16z And More, ThirdLove Launches iOS App That Uses Selfies To Find The Best Bra For You

<a target="_blank" href="http://www.thirdlove.com/">ThirdLove</a> -- the first brand to come out of the longtime-stealth, well-backed <a target="_blank" href="https://angel.co/mecommerce">MeCommerce

ThirdLove Raises $5.6M To Help You Find The Right Bra Size By Using Your iPhone

If you’ve ever had trouble finding the right bra size, now a couple of iPhone photos is all you’ll need. ThirdLove, a new clothing brand under parent company MeCommerce, has designed an

Fast Fashion Lingerie E-Tailer Adore Me Takes $8.5M In Series B Funding

Adore Me, a fast fashion lingerie and swimwear site, has closed its Series B venture capital round at $8.5 million. The investments from Upfront Ventures, Mousse Partners, and Redhills Ventures bring

Adore Me Raises $2.5 Million For Personalized Lingerie Showrooms

NYC-based <a target="_blank" href="http://www.adoreme.com/">Adore Me</a>, yet another player in the subscription-based e-commerce business, has raised a second round of funding totaling $2.5 million.

Lingerie has built-in GPS: Safety measure or unnecessary spying?

Leave it to the Daily Mail to bring this controversy to light. What is it all about, you ask? A Brazilian designer has created lingerie that has built-in GPS. This has caused women’s rights grou

Cellphone Garter for Sexy, Sexy Geeks, Lonely Girls, Your Realdoll

This is a garter with a slim pocket for cellphones. That is all this is. We’re not sure who this is for. We’re not sure who would buy this for themselves. Even more, we’re not sure w