Katie Roof

Katie Roof is a senior writer and video host at TechCrunch. She has an interest in late stage venture capital, and is especially enthusiastic about commerce, social media and apps. Previously, Roof was a tech reporter for FOXBusiness.com and has been a contributor at Reuters, TheStreet and Forbes. She has held television production roles at CNN and Bloomberg TV.

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  • Kik CEO explains why its doing an ICO instead of venture fundraising

    Kik CEO explains why its doing an ICO instead of venture fundraising

    Ted Livingston, CEO of messaging app Kik, spoke on stage at TechCrunch’s event in Shenzhen, China on Tuesday. Moderator Jon Russell asked him about why the company is doing an initial coin offering (ICO), a newly popularized method of fundraising. It’s “a way to raise funding” and “a way to get money into the company,” he said about the ICO, which was… Read More

  • Will Amazon become a force in fintech?

    Will Amazon become a force in fintech?

    Amazon is the tech giant most likely to become a dominant player in fintech, predicted James Lloyd, Ernst & Young’s fintech lead, when speaking on stage at TechCrunch and TechNode’s event in Shenzhen, China on Monday. Lloyd told TechCrunch that he expects Amazon to expand further into payments, lending and credit scoring. “They’ll get into everything that… Read More

  • Highspot raises $15 million to perfect your sales pitch

    Highspot raises $15 million to perfect your sales pitch

    Salespeople have a lot of things to sell and the latest technology can help them sell even more. Do you think you have the perfect pitch? Highspot will tell you if you’re wrong. Or at least that’s their pitch. Highspot’s software analyzes various communications with prospective clients, including presentations, case studies and training videos. Then it provides data about… Read More

  • Box introduces desktop app Box Drive

    Box introduces desktop app Box Drive

    Box just made it a little easier to access your files while you’re at your computer. The company is introducing Box Drive, a desktop application that works on Windows and MacOS. People will be able to credit, edit, find and share files without pulling up a web browser. This is the “final frontier,” CEO Aaron Levie told TechCrunch. With Box Drive, you’ll have… Read More

  • Inturn raises $22.5 million to help you buy clothes at a discount

    Inturn raises $22.5 million to help you buy clothes at a discount

    Managing inventory is one of the most challenging parts of running a retail business. It’s not easy to predict exactly how popular each item will be. That’s why retailers often offload their unsold clothing and products to other businesses. Some of these designs find their way into”off-price” stores like T.J. Maxx or Ross, known for their perpetually low prices. Now… Read More

  • The chat fiction apps that teens go crazy for

    Have you ever heard of chat fiction apps? If not, then you’re probably not a teenager. These digital book alternatives, which are presented as text messages, have been dominating the app charts for the past few months. The format may seem a little strange for people who are used to paperback books, but at least young people are reading. These are the popular ones. Hooked Hooked is the… Read More

  • Snapsheet raises $12 million to save you time after a car accident

    Snapsheet raises $12 million to save you time after a car accident

    Chicago-based Snapsheet has raised $12 million to streamline the process after car accidents. The company has built a mobile application that surveys the vehicle damage and serves as a virtual appraiser. The latest round of funding is led by Tola Capital and comes just months after a $20 million Series C. “Snapsheet’s virtual claims platform streamlines and simplifies the… Read More

  • Clutter raises $64 million to store what won’t fit in your closet

    Clutter raises $64 million to store what won’t fit in your closet

    If you heard venture investors were pouring tens of millions into storage, you might think it was cloud storage or flash storage. But that’s not the kind of storage we’re talking about with Clutter. The Los Angeles-based startup, which helps customers store their physical belongings like clothing and furniture, has closed a $64 million funding round from big name investors. The… Read More

  • HelloSign raises $16 million so you can stop signing paper documents

    HelloSign raises $16 million so you can stop signing paper documents

    HelloSign, the eSignature platform, is announcing a $16 million financing round led by Foundry Group and Zach Coelius. Greylock Partners, U.S. Venture Partners and Tien Tzuo also participated. Although the San Francisco-based company has been around since 2010, they are calling it a Series B, since they’ve raised little outside capital. The business is cash flow positive… Read More

  • Uber is in talks to acquire valet startup Luxe’s tech and engineers

    Uber is in talks to acquire valet startup Luxe’s tech and engineers

    Uber is in late-stage talks to acquire some technology and team members from Luxe, the on-demand car valet service. The deal hasn’t closed, and therefore could unravel. Read More

  • Shedul raises $6 million for hair salon booking

    Shedul raises $6 million for hair salon booking

    Beauty parlors manage a lot of appointments, but about half of them are still using pen and paper, estimates Shedul. The startup is trying to change that, by offering scheduling software for the the salon and spa industry. And it’s been catching on because it’s free. Now they’re raising $6 million. Read More

  • Okta soars 5% after first earnings report

    Okta soars 5% after first earnings report

    Okta reported its first quarterly results since going public in April. The company managed to surpass investors’ expectations and went up 5 percent in initial after-hours trading. Okta, which provides identity management software for businesses, brought in $53 million in revenue, a 67 percent increase from the same period last year. Read More

  • Gunshot detection technology ShotSpotter soars 26% in public debut

    Gunshot detection technology ShotSpotter soars 26% in public debut

    Investors greeted ShotSpotter with a warm reception on Wednesday, on its first day as a public company. After pricing the IPO at $11, the stock closed at $13.86, or up about 26 percent. ShotSpotter notifies police departments about gun violence by using sensors that ignore ambient noise. Their sophisticated technology alerts authorities within 45 seconds of the trigger being pulled. Read More

  • Fashion magnate takes $225M+ stake in Swedish payment unicorn Klarna

    Fashion magnate takes $225M+ stake in Swedish payment unicorn Klarna

    Payments startup Klarna is ramping up its valuation again as it picks up a new, strategic investor. Last valued at $2.25 billion in 2015, the company today announced that Brightfolk, controlled by fashion tycoon Anders Holch Povlsen, is becoming a “qualified owner” of Klarna — that is, buying up at least 10 percent of the company. Read More

  • Scout RFP raises $15.5 million to help companies manage purchases

    Scout RFP raises $15.5 million to help companies manage purchases

    Running a company is expensive. And it’s more than just the product and employee costs that add up. From furniture to electronics, there’s a lot of day-to-day corporate spending that can be hard to keep tabs on. That’s why procurement software has become a big business. Investors are betting that Scout RFP will emerge as a leader in the space. Menlo Ventures is leading a… Read More

  • How can tech companies treat their contractors better?

    How can tech companies treat their contractors better?

    When it comes to the technology industry, “the reality is the money is there and it’s not trickling down,” said Derecka Mehrens, who helped form Silicon Valley Rising, an organization dedicated to raising wages and building affordable housing. At the TechCrunch Sessions: Justice event held in San Francisco today, she said her organization is “looking at how we can push… Read More

  • Autopilot raises $12 million to help businesses with targeted client emails

    Autopilot raises $12 million to help businesses with targeted client emails

    Why hunt for new customers when you can make more money from the ones you already have? At least that’s the idea behind Autopilot, a startup which helps businesses reach out to existing clients. Blackbird Ventures and Salesforce Ventures are part of a group betting $12 million that this is the software businesses need. Other investors include Rembrandt Venture Partners and Southern… Read More

  • Storage provider Tintri’s IPO filing shows mounting losses

    Storage provider Tintri’s IPO filing shows mounting losses

    Blue Apron wasn’t the only venture-backed business to announce its IPO this week. Tintri, an enterprise cloud platform company, unveiled its filing.  The stock market is doing well and there’s been a strong appetite for tech offerings, so it’s a good time to go public.  But Tintri’s mounting losses could prove to be problematic. Tintri brought in $125.1 million… Read More

  • Intel CEO explains why he spent $15 billion on Mobileye

    Intel CEO explains why he spent $15 billion on Mobileye

    Intel CEO Brian Krzanich was interviewed at Code Conference on Thursday, where he talked about his long-term vision for automobiles. He said his prediction that “the car of the future is going to look much more like a server” was a driving factor in their recent acquisition of Mobileye, the Israeli auto startup for which Intel paid more than $15 billion. Read More

  • M&A
    AT&T acquisition of Time Warner will not be blocked by Trump, CEO predicts

    AT&T acquisition of Time Warner will not be blocked by Trump, CEO predicts

    Time Warner CEO Jeff Bewkes talked about the pending sale to AT&T onstage at Code Conference on Wednesday. Bewkes told the largely tech and media crowd that he doesn’t think the Trump administration will have a big impact on the proposed deal, despite previous claims by the president that he’s against it. Read More

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