IMAX is looking to reduce the ticket prices in China and open more than 100 new IMAX theaters. Talk about a bulk discount. IMAX CEO Richard Gelfond said, “IMAX is thinking of lowering the price in order to attract more people coming into theaters.” He added, “We have identified 350 locations that are suitable for opening IMAX theaters in China.” China is now the second largest market for IMAX movies in the world; the US is first. → Read More
There are rumors going around right now that Sony is going to make a play for IMAX. Since IMAX is a major (so to speak) venue for 3D films, it makes some sense, and the sale would put Sony in control of a large amount of high-profile theaters around the country. How does that sound to you? Not so good? Yeah, same here. → Read More
IMAX, the company that makes really big movie screens and projectors to match, is winning the movie wars. The company hit earnings of $115 million this quarter, up 37% since last year. Avatar gave them a huge boost last quarter but grosses are still up especially with 3D movies like Toy Story 3 and Iron Man 2 bringing in the audiences. → Read More
Just like clockwork more companies are announcing its plans for a 3D TV stations. ESPN’s plans were just announced and now we hear that Discovery, IMAX, and Sony have form a joint venture to develop a 3D station. → Read More
Did you know that not all IMAX screens are the same size? I had no idea. It seems that in order to expand its market, the company has installed smaller screens in some theaters. Actor/comedian Aziz Ansari (Observe and Report) didn’t like that his local theater has what’s now dubbed LIEMAX by some.
Wired talked to the CEO of IMAX and found that it’s true, not all IMAX screens are the same size. Traditionally, an IMAX screen was around 72-feet, but the company compromised in order to install more systems in more markets. According to the CEO though, it’s not just the screen that makes an IMAX special. → Read More
Didja catch Star Trek last weekend? Some people did ’cause the movie brought in an estimated $72.5 million. Anyway, one of Joel Johnson’s friends just so happens to be an IMAX engineer and offers up an explanation on why the new Star Trek isn’t a real IMAX film dispite being shown on IMAX screens. She goes into a bit more detail than “it isn’t IMAX ’cause it’s not film on IMAX.” → Read More
Just a heads up to the folks out in the crowd that “The Dark Knight” is back in theaters starting yesterday. Heh. If you didn’t get a chance to see it in IMAX when it came out last year then now’s your chance. Don’t let it pass you by, again. → Read More
Popular Mechanics has about 20 seconds of non-trailer footage of The Dark Knight wherein the director, Christopher Nolan, explains his decision to film certain parts of the movie using IMAX cameras. Of course, the video itself isn’t embedable, but a quick trip to YouTube fixed that problem. Thanks, Popular Mechanics! Possibly even better, the second, most recent trailer in Lego form. → Read More
Isn’t OMSI cool looking? IMAX theaters are set to rid themselves of 70mm film and replace it with TI’s fancy DLP Cinema digital movie files for 2D and 3D movies. So I guess those cool viewing bays with the film going around are now obsolete, which is kind of sad because that was neat to look at while waiting on line. At least it was at the OMSI in Portland. But the DLP cinema projectors will surely do a bang up job. IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler went ahead and said, “We’ve evaluated competing cinema projection technology and found DLP Cinema to be the ideal match for IMAX.” → Read More
