IIMAX, the company that makes really big movie screens and projectors to match, is winning the movie wars. The company hit earnings of $115 million this quarter, up 37% since last year. Avatar gave them a huge boost last quarter but grosses are still up especially with 3D movies like Toy Story 3 and Iron Man 2 bringing in the audiences.
nclude the two-part “Harry Potter and the Deathly Hallows,” “Batman 3” and “The Hobbit.” On June 23, Disney agreed to three additional 3D films with IMAX in 2011. “The IMAX Experience adds another level of impact and excitement to a movie,” said Chuck Viane, president of distribution, Walt Disney Studios Motion Pictures. The planned Disney titles include sequels to “Cars” and “Pirates of the Caribbean.”
Considering the only IMAX movies I ever watched before the resent spate of films was probably something about deep sea diving or the Arctic, those are amazing numbers for the company.