freemium

  • SlideShare Axes Its Freemium Model, Makes ‘Pro’ Features Like Analytics Free

    SlideShare Axes Its Freemium Model, Makes ‘Pro’ Features Like Analytics Free

    SlideShare, the LinkedIn-owned site that lets you upload and distribute presentations online, is turning over a new leaf today. The service, which has 60 million users, is going free. In tandem with that, SlideShare is dropping its PRO tiers, once priced at $19/month and $49/month, and making extra features like analytics, which used to come at a price, free for all. The premium tiers were… Read More

  • Japan Is The Most Potentially Lucrative Market For Gaming Apps, Says Distimo

    Japan Is The Most Potentially Lucrative Market For Gaming Apps, Says Distimo

    Mobile analytics firm Distimo just released a new report showing how the most successful apps monetize around the world. According to it, the five most potentially lucrative markets for gaming apps are Japan, Australia, South Korea, the United Kingdom, and the United States, in that order. In addition, Japan and China were the two countries where the largest amount of revenue was generated… Read More

  • App Annie 2013 Index Flags Up Freemium’s Onward March & Why Many Devs Still Go iOS First

    App Annie 2013 Index Flags Up Freemium’s Onward March & Why Many Devs Still Go iOS First

    Mobile app analytics firm App Annie has put out a retrospective report on app trends in 2013 and there are few interesting tidbits worth flagging for developers. Notably the continued dominance of the freemium business model — especially for games. Read More

  • Freemium Is Irresistable, Even For Successful Game Companies

    Freemium Is Irresistable, Even For Successful Game Companies

    The freemium debate continues to rage on. Some say it’s the future of how business will be run, while others say it’s synonymous with casual games (read: not for hardcore gamers). Now the tide appears to be changing for the latter group, spurred by the success of companies like Supercell (Clash of Clans’ maker) and King (which makes Candy Crush), that have inverted the… Read More

  • FreedomPop Will Take On Carriers This Summer By Offering Smartphones And A New Freemium Phone Plan

    FreedomPop Will Take On Carriers This Summer By Offering Smartphones And A New Freemium Phone Plan

    Freemium wireless internet startup FreedomPop has been out to undercut traditional wireless carriers on data plan costs for over a year now, but now the company wants to up ante once more. In exchange for a recurring monthly fee of $0, users of the company’s forthcoming phone service will be able to get 500MB of wireless data access, 200 voice minutes, and unlimited messaging starting… Read More

  • Google Play, Apple’s App Store Might Face “Legal Undertakings” In OFT’s Investigation Of Freemium Games For Kids

    Google Play, Apple’s App Store Might Face “Legal Undertakings” In OFT’s Investigation Of Freemium Games For Kids

    The freemium kids’ app party that has seen some parents left with hefty bills because of their kids’ use of games could be heading for a sticky end — at least in the U.K. The Office of Fair Trading has announced a six-month investigation into whether children are being “unfairly pressured or encouraged to pay for additional content in ‘free’ web and… Read More

  • Should Your Startup Go Freemium?

    Should Your Startup Go Freemium?

    Editor’s note: Jules Maltz is a general partner at IVP. Daniel Barney is a senior associate at IVP. For some, freemium is a business model that sacrifices revenues and forces startups to support freeloaders who will never become paying customers. For others, it is the logical conclusion of a world in which the cost of bandwidth, storage, and information processing approaches zero. Read More

  • FreedomPop Opens Its Freemium Internet Service To The Masses With New Public Beta

    FreedomPop Opens Its Freemium Internet Service To The Masses With New Public Beta

    It’s been nearly a year since a company called FreedomPop announced its intentions (through a cryptically ambitious press release, no less) that it planned to bring “free broadband” to data-hungry users nationwide. The early FreedomPop site didn’t inspire much confidence, but it wasn’t long before the team’s practical vision came to light. Put simply… Read More

  • The Complete Guide To Freemium Business Models

    The Complete Guide To Freemium Business Models

    The idea of offering your product or a version of it for free has been a source of much debate. Pricing is always tricky. Unfortunately, many entrepreneurs don’t give it enough thought. They will often copy the pricing strategy of similar products, base their decisions on pompous statements made by “experts” or rely on broken rationale (we worked hard so we should charge… Read More

  • blueKiwi Rides the Freemium Wave

    With the continued success of Twitter and other social networking tools, any criticism (or praise) of products and companies is becoming increasingly public. Finding a way to manage these external communications in the internal decision-making process is an ongoing challenge for many businesses. Today, in an effort to help marketers and community managers better deal with such outside… Read More