Growth

LG and the hunt for the next-gen corporate incubator

Whatever you do, don't refer to LG's incubator program LG Nova as a corporate venture capital (CVC) outfit.

Setting up high-conversion lead magnets that deliver value

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.

Don’t trust averages: How to assess and strengthen the health of your business

How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.

After talking to marketing leaders for a year, here’s my advice for CEOs

Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on marketing. Period.

5 growth marketing predictions for 2022

It’s been a crazy year in growth marketing, what with the meteoric rise of TikTok, radical iOS privacy shifts and a staggering $240 billion poured into U.S. startups as of September 30.

Where will our data go when cookies disappear?

When cookies finally disappear, companies will have to evolve how they drive ad revenue. It will no longer be as easy as plugging into an exchange and watching revenue skyrocket.

How to be one of the ‘haves’ of SaaS

The flow of capital in SaaS is becoming increasingly bifurcated. There are the "haves" (public companies with revenue growth of over 30%) and the "have nots" (everyone else) of B2B software.

10 growth marketing experts share their 2022 predictions and New Year’s resolutions

What does 2022 mean to marketers?

2 exercises that will bring your brand persona to life

Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees

Carve out a place for your brand with a positioning statement

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.

Create target customer personas to develop successful growth strategies

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.

Demand Curve: How Ahrefs’ homepage educates prospects to purchase

This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup's homepage.

Start building your brand book with a visioning workshop

A true ethos can’t be prescribed or copied. It must be extracted from the people building your company. That’s where the visioning workshop comes in.

More than another check, founders need activation energy

If there’s one lesson learned amid the pandemic, it’s that we can’t take anything for granted -- whether it’s continued growth or another flood of funding.

How optimizing presales productivity can help startups multiply revenue growth

CROs will often try to brute-force growth by adding more sales reps. That’s one way, but there are other approaches, especially in a market where finding talent has its own challenges.

3 disruptive trends that will shape marketing in 2022

As we wrap the year, it’s become clear that "normal" is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t tomorrow

How to acquire customer research that shapes your go-to-market strategy

Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.

AWS re:Invent 2021 was more incremental than innovative

This year's re:Invent felt more like Amazon was checking boxes and filling in holes in the product road map. Maybe that's what we all needed.

How to execute an amplified marketing strategy

Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority. They need an amplified marketing strategy.

4 key strategies for succeeding at international expansion

Expanding internationally can exponentially impact your bottom line, business and brand. Scaling your business beyond borders, however, is a path riddled with obstacles.
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