Whatever you do, don't refer to LG's incubator program LG Nova as a corporate venture capital (CVC) outfit.
Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.
How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.
Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on marketing. Period.
It’s been a crazy year in growth marketing, what with the meteoric rise of TikTok, radical iOS privacy shifts and a staggering $240 billion poured into U.S. startups as of September 30.
When cookies finally disappear, companies will have to evolve how they drive ad revenue. It will no longer be as easy as plugging into an exchange and watching revenue skyrocket.
The flow of capital in SaaS is becoming increasingly bifurcated. There are the "haves" (public companies with revenue growth of over 30%) and the "have nots" (everyone else) of B2B software.
What does 2022 mean to marketers?
Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees
To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup's homepage.
A true ethos can’t be prescribed or copied. It must be extracted from the people building your company. That’s where the visioning workshop comes in.
If there’s one lesson learned amid the pandemic, it’s that we can’t take anything for granted -- whether it’s continued growth or another flood of funding.
CROs will often try to brute-force growth by adding more sales reps. That’s one way, but there are other approaches, especially in a market where finding talent has its own challenges.
As we wrap the year, it’s become clear that "normal" is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t tomorrow
Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.
This year's re:Invent felt more like Amazon was checking boxes and filling in holes in the product road map. Maybe that's what we all needed.
Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority. They need an amplified marketing strategy.
Expanding internationally can exponentially impact your bottom line, business and brand. Scaling your business beyond borders, however, is a path riddled with obstacles.