No, spiders don’t want to mate with your viral body butter

Skincare girlies, fear not — your moisturizer probably does not attract spiders. Sol de Janeiro’s Delícia Drench Body Butter, which launched earlier this month, is quickly becoming a holy gra

Pink Sauce went viral on TikTok. But then it exploded (literally).

Over the last month, a chef in Miami has been taking over TikTok with her signature product: Pink Sauce. Carly Pii, who uses the handle @chef.pii, posted a series of videos promoting her homemade cond

Tap your community and the K factor to drive viral growth

Going viral is the dream, but most projects need a little push.

SiriusXM partners with TikTok on a new music channel, Pandora Playlists and more

SiriusXM is leaning into TikTok. The satellite radio company and Pandora parent today announced a partnership with the social video platform to power several new initiatives, including a TikTok channe

TikTok funds first episodic public health series ‘VIRAL’ from NowThis

TikTok is taking another step toward directly funding publishers’ content with today’s announcement that it’s financially backing the production of media publisher NowThis’ new

Apple tries out the ‘choose-your-own adventure’ Twitter thread format that recently went viral

It looks like choose-your-own-adventure Twitter games won’t be a one-hit wonder, now that Apple’s social team has adopted the format. A new tweet from the @AppleTV Twitter account today he

Blindfolded Bird Box Challenger crashes car

Remember, way back on January 2 when Netflix issued a warning to its customers over the viral Bird Box challenge meme to “PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE?” Tha

Twitter quietly retires Magic Recs, a DM bot that recommended viral accounts and Tweets

As Twitter tries out bigger things to spur growth activity — like changing the order and length of tweets — it is turning away from others. Twitter has quietly retired Magic Recs, a

The Ice Bucket Challenge, By The Numbers

The ALS Ice Bucket Challenge has shown that other things besides Grumpy Cats and silly dance videos can go viral – even charitable giving. And while some questioned if having people dumping bu

Video Site Upworthy Closes $8M Round, Will Build Revenue Through Sponsored Content

<a target="_blank" href="">Upworthy</a>, the website aiming to make meaningful videos go viral, has raised $8 million in Series A funding led by <a target="_blank" href="http:/

How A Teacher Turned To Technology To Solve A Thorny Problem And Raised $100K

The clincher, the thing that made Quick Key go viral, was a poorly-lit video of an excitable guy holding his iPhone up to a Scantron page, one of those test pages you used to fill out in school. He th

Fandrop Debuts A Digg-Like Service For Viral Media, Hacks Its Way To Over 1 Million Pageviews Monthly

<a target="_blank" href="">Fandrop</a>, a new content sharing site started by a group of growth hackers, is debuting today to help you find out what's trending across the web. T

Let's Kill "Viral": It's Time For a New Word

<img src="" width="215" height="193" /><i>This guest post is by Adam L. Penenberg, author of <a HREF="https://techcr

Nokia's viral campaign unlocked, is pretty pointless

Remember that Nokia viral campaign we mentioned a few days ago? In that post, I said: The obvious bet would be something involving the phone shown in the countdown (the 7610 Supernova) – but tha

Nokia announcing something on October 13th

Another day, another viral campaign. This time, the mystery fun is brought to us by Nokia. Visiting the page will playback a video outlining the woes of three people who have lost their phones, highli

Sony Ericsson will do anything to sell the Xperia X1

In fact, they’ll even create a viral campaign based on a square-jawed man who can’t seem to remember where and who he is. I’m not quite sure what this has to do with a high-end phone

Caution: Samsung Omnia box may contain little exploding people

Looks like Samsung is sending little exploding paraders as ambassadors for the Omnia. Check out the video over at MobileCrunch >> (Thanks, David!)

Samsung Omnia unboxing goes viral

You’ve set the bar high for yourselves, Samsung. If a parade of tiny exploding people doesn’t rain out while I unbox my Omnia, I will be sorely disappointed. (Thanks, David!)

Is Apple Telling You to Vote Democrat in iPhone Demos!?

While it’s no secret that Steve Jobs is a lefty, lost in today’s WWDC hubbub of what did and didn’t happen is the idea that Apple might be planting viral lefty political messages on

Sidekick ID: Now Works in All 360 Degrees

Dear Marketing Executives: Please don’t release viral video into the wild. You’ll eventually find it on YouTube where people will immediately realize it’s some sort of strange attemp