search ads

Apple says a processing error led it to send developers wrong app install and ad spend details

Yesterday, we noted and reported on how Apple was sending developers emails with install and ad spend details for other developers’ apps. Today, Apple has sent out a note to developers to say th

Apple is sending some developers ad spend and install details for other people’s apps

An issue at Apple appears to be resulting in app developers getting emails of ad spend and install summaries for apps belonging to other developers. The issue — which appears specific right now

Apple introduces a new pay-per-install ad product called Search Ads Basic

Apple today is introducing a new way for app developers to acquire users for their apps: it’s launching a pay-per-install advertising product called Search Ads Basic. The “basic” bra

Apple invites developers to test the new App Store Search Ads

Over the weekend, Apple began inviting developers to beta test the App Store’s new Search Ads. Announced in advance of the company’s 2016 Worldwide Developer Conference this month, Search

Apple’s App Store at the end of the app era

Like a fly frozen in amber, the App Store’s fundamental deal has remained unmoving since its inception. As an enormous ecosystem swelled around it, crystalline structures of new rules and avenues of

Ad Tech And Mobile In Focus In Microsoft And Yahoo’s Renewed Search Deal

After months of negotiations, Microsoft and Yahoo today finally¬†announced a renewed search alliance, which includes amendments to the two companies’ earlier partnership. It will give Yahoo more

Google AdWords Removes Advertisers’ Ability To Match Only Exact Keywords

Google's AdWords is about to get a small but important update in September, the company announced today. Until now, advertisers had two options when it came to how the company matches their ads to sea

Yandex, The Google Of Russia, Beats Estimates On Sales of $290M As Search Volume Grows, But Domestic Share Stagnates At 60.5%

<a target="_blank" href="">Yandex</a>, the "Google of Russia" that runs the country's dominant search engine along with a number of cloud-based apps, has just <a target="_blank" h