Magic Leap

  • Confirmed: Magic Leap acquires 3D division of Dacuda in Zurich

    Confirmed: Magic Leap acquires 3D division of Dacuda in Zurich

    Magic Leap, the augmented reality startup that has raised $1.4 billion in funding but has yet to release a product, has made an acquisition to expand its work in computer vision and deep learning, and to build out its operations into Europe. The company has acquired the 3D division of Dacuda, a computer vision startup based out of Zurich. One of Dacuda’s focuses had been… Read More

  • Former Magic Leap VP brought in to appeal to women is now suing for sexual discrimination

    Former Magic Leap VP brought in to appeal to women is now suing for sexual discrimination

    Making women like your technology starts with listening to the women working on it. That’s not what former VP of marketing at Magic Leap Tannen Campbell says she experienced while on the job. Campbell was brought in by the company to help improve Magic Leap’s appeal to women, but she is now suing the augmented reality startup for sexual discrimination. Read More

  • The reality of VR/AR growth Crunch Network

    The reality of VR/AR growth

    “VR will be big, AR will be bigger and take longer.” What sounded revolutionary when we first said it two years ago has become accepted wisdom. But now the market has actually launched, and we’ve got 12 months of real-world performance and major tech players’ strategies emerging. And that’s changed our views on VR/AR growth. A lot. Read More

  • What can we learn from Magic Leap’s latest PR trip?

    What can we learn from Magic Leap’s latest PR trip?

    Stealthy mixed reality startup Magic Leap has been having a bit of a tough time on the publicity front of late… which likely explains why CEO Rony Abovitz felt the need to leapt into 2017 by penning a blog post aimed at putting some positive puff back into Magic Leap’s image. Read More

  • Crunch Network

    Technology trends changing the world as we look ahead

    There’s an age old saying that humans tend to overestimate what can be accomplished in one day, but underestimate what can be accomplished in one year. As 2016 comes to a close, it is a good time to zoom out the lens, and get reflective on what has happened this year, and predictive about what we are excited about for the coming 3-5 years. Read More

  • Magic Leap may call its mixed reality device the Magic Leap One

    Magic Leap may call its mixed reality device the Magic Leap One

    In response to the news that Magic Leap’s VP of PR Andy Fouché is leaving the company for the same stealth startup its chief marketing exec left for last month, the secretive mixed reality company has released a smidgen of news related, assumedly, to its mixed reality device for consumers, the name. Magic Leap One. In a statement detailing that the company has hired National… Read More

  • Magic Leap loses its head of PR following rough week of bad PR

    Magic Leap loses its head of PR following rough week of bad PR

    Selling the future when you’re still grasping at it yourself can be a tough game. Mixed reality startup Magic Leap’s VP of Public Relations and Government Affairs Andy Fouché has left the company to join a stealth startup led by Andy Rubin, Recode reports. This comes just over a month after Magic Leap’s VP of marketing left for the same startup. Thrilled to join… Read More

  • Magic Leap goes to Finland in pursuit of Nordic VR and AR talent Crunch Network

    Magic Leap goes to Finland in pursuit of Nordic VR and AR talent

    Florida-headquartered Magic Leap has set up a company in Helsinki to gain access to Finland’s vast, Nokia- and gaming-driven reservoir of VR and AR talent. In July, Magic Leap registered a company in Helsinki with CFO Scott Henry as the chairman of the board. The company did not return my request for a comment. The Finnish VR and AR companies I spoke with would not confirm or deny… Read More

  • Escaping the trough of disillusionment for virtual and augmented reality Crunch Network

    Escaping the trough of disillusionment for virtual and augmented reality

    The desire for virtual reality is no new revelation. Since the renaissance artists have played with panoramas, depth, and other tools of perception to create illusions that are virtually or “almost” real. 21st-century virtual reality (with “virtual” now meaning software-rendered) is also a well-trod idea within the still nascent history of computing technology. VR has… Read More