Instagram Direct

  • Instagram launches “Stories,” a Snapchatty feature for imperfect sharing

    Instagram launches “Stories,” a Snapchatty feature for imperfect sharing

    People only post the highlights of their life on Instagram, so today the app adds its own version of “Stories” to poach goofy, off-the-cuff, everyday content from Snapchat. It works exactly like Snapchat Stories, allowing you to post 24-hour ephemeral photo and video slideshows that disappear. But because Instagram Stories appear at the top of the old feed, your followers will… Read More

  • Instagram Direct’s 85M Users Can Now Reply With Photos In Snapchat-Style Visual Convos

    Instagram Direct’s 85M Users Can Now Reply With Photos In Snapchat-Style Visual Convos

    Instagram Direct felt half-baked when the in-app chat feature launched without the ability to send photo replies in December 2013. Still, the private group messaging feature built an audience of 85 million monthly users, and now it’s getting upgrades that make it a true visual communication tool to rival Snapchat. Read More

  • Instagram Direct Isn’t Dead, The Messaging Feature Has 45 Million Users

    Instagram Direct Isn’t Dead, The Messaging Feature Has 45 Million Users

    Seven months after launching Instagram Direct, 45 million of Instagram’s 200 million users are actively sending or opening Direct messages, the company tells me. This 23% monthly usage rate indicates Direct is far from stillborn. While I haven’t seen or heard of many friends using the ephemeral private sharing channel, it may be quietly gaining steam with those who use Instagram… Read More

  • Instagram Direct | Fly or Die

    Fly Or Die: Instagram Direct

    As you may have already figured out, Instagram has launched private messaging this month, calling it Instagram Direct. It lets users send a photo up to 15 people without publicly broadcasting that photo to their entire following. Recipients can like the photo and participate in live chat underneath it. So, what do we think? Read More

  • Too Different, Not Different Enough: Why Instagram Direct May Fail

    Too Different, Not Different Enough: Why Instagram Direct May Fail

    My friends aren’t using Instagram Direct, at least not yet. I’ve received just two IGD messages since it launched Thursday. In the meantime, over 20 close friends I regularly message with elsewhere have posted publicly to Instagram, and I’ve received about 60 Snapchat Snaps from 18 different people. It’s obviously early, but right now, I’m more inclined to bet… Read More