With each of the six biggest global consumer technology companies now deeply invested and feverishly in development, VR/AR has become too big to fail. Facebook Oculus Rift, Samsung Gear VR (powered by
In a Google blog post today by Clay Bavor, Google’s new VP of VR, the company detailed a few quick stats on the company’s Cardboard program. This interestingly comes at a time when it̵
Since the 1950s, virtual reality (VR) has been hovering on the periphery of technology without achieving accepted mainstream application or commercial adoption. Since 2012, VR startups have raised mor
Google appears to be doubling down on virtual reality as they look to begin building “multiple” consumer hardware devices, according to new VR job postings on their site. Google’s c
When you think about virtual reality, you probably think about visuals and imagery and immersive far-off places. However, the key to a really fantastic immersive experience is not only what you see, b
In 2015, the virtual reality (VR) and augmented reality (AR) industry was widely heralded as the next tectonic shift in computing. But it’s also an industry that investors are cautious to enter whil
Although virtual reality (VR) and augmented reality (AR) have existed in some form for decades, only recently have they garnered mainstream attention. VR is blowing up right now, and its content and h
Reminder: Almost 90 per cent of the revenue of the company formerly known as Google — grandly rebranded Alphabet this fall, even if everyone, including me, is still going to call Google Goog
The Star Wars: Force Awakens train is a rollin’ and Google has gotten involved in a few different ways. One was by offering a special edition Google Cardboard in four Star Wars limited edition t
Pretty soon, you’ll be able to strap on a headset and spend a day immersed in the life of almost anyone on earth. Want to be Kanye West for a few hours, performing for a crowd of tens of thousands o
The Google Cardboard team has teamed up with Bank Of America and Visa to bring a new VR experience to Android and iOS. The subject is the New England Patriots and you’ll be able to immerse yours
The Star Wars marketing blitz is on, with everything from trailers hitting the Internet to cans of food donning the likeness of characters at the supermarket. People are flat out excited to see this n
We've been waiting for an official Star Wars virtual reality experience for some time. With the movie coming out next month, that time is almost now. In an announcement today on StarWars.com, we got s
Earlier this year, Google announced its so-called Expeditions Pioneer Program. This project aims to bring Google’s Cardboard VR viewer to students by bringing a full kit of gear for using virt
Trying to wade through the noise and hype that surrounds VR can be overwhelming, but there are clear real-world uses that make the future of the technology exciting. Lucid flew through that noise for
Google's YouTube app for Android now supports virtual reality (VR) video in combination with its Cardboard VR viewer.
VR video takes the 360-degree videos you may already be familiar with a step fu
A lot of us chuckled when we saw Google Cardboard for the first time, but it’s actually quite genius. Google shared today that its virtual reality experience Google Cardboard is now available in
Earlier this year at its I/O developer conference, Google announced 'Expeditions,' an app that lets teachers create synchronized virtual school trips using the company's Cardboard virtual reality view
Virtual reality is no longer just about video gaming; it holds promise as nothing short of revolutionary for just about every other industry, as well. Since 2012, there has been an incredible explosio
For the last 20 years VR has been just around the corner, but there have been three major hurdles in the way to mainstream adoption. Today, all three hurdles have been removed. It is no longer a case
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