giphy

  • Tenor hits 12B GIF searches every month

    Tenor hits 12B GIF searches every month

    David McIntosh’s startup Tenor builds a GIF keyboard — but he actually hopes you’ll spend as little time searching on it as possible. Instead, Tenor’s aim has been to collapse the amount of time it takes you to find a GIF you like and send it to a friend. Read More

  • Snapchat adds GIF stickers via Giphy, plus new Friends and Discover screen tabs

    Snapchat adds GIF stickers via Giphy, plus new Friends and Discover screen tabs

    Snapchat is bringing one of the best recent features of Instagram Stories to its own app, with the ability to add GIF stickers from Giphy to your posts. This is a notable reversal of the typical pattern we’ve seen of Instagram cloning Snapchat features, but it’s a good one for users since GIF stickers for Stories are basically the greatest thing ever invented on social media. The… Read More

  • Gfycat picks up movie-marketing app MovieLala

    Gfycat picks up movie-marketing app MovieLala

    Gfycat, a player on the smaller side of the consumer-facing explosion of GIFs, has generally spent a lot of time trying to build out a suite of creator tools — and now it looks like it’ll get another piece to add to that with a small acquisition today. The startup said it’s acquiring MovieLala in a deal where the terms were not disclosed. MovieLala was originally birthed as… Read More

  • Giphy builds transparent GIF library for Instagram Stories

    Giphy builds transparent GIF library for Instagram Stories

    Instagram now lets some users slap background-less GIFs sourced from Giphy onto their Instagram Stories. Rolling out for wider testing with a Giphy-branded design, the new GIF sticker engine could further differentiate Instagram Stories from Snapchat, which has yet to embrace the animation trend. Read More

  • Gfycat hits 130M monthly active users as short form video heats up

    Gfycat hits 130M monthly active users as short form video heats up

    GIFs — or, let’s call it for what it is: short-form video — were always pretty popular, but it still seems surprising that we would embed them into our phone’s keyboards. But here we are in 2017, and there is a group of startups that are looking to bring the usage, or in the case of Gfycat the creation, of GIFs closer and closer to an everyday thing. So it’s… Read More

  • Giphy wants you to put stickers on your favorite website

    Giphy wants you to put stickers on your favorite website

    It’s no secret that Giphy thinks the future of communication is visual. And of course stickers are a big part of that – Japanese chat app Line makes hundreds of millions of dollars a year just from selling stickers. But Giphy thinks that stickers can be used as visual commentary in places beyond chat. So today they’re launching Giphy Sticker Embed, which is a tool that… Read More

  • With 200M daily users, Giphy will soon test sponsored GIFs

    With 200M daily users, Giphy will soon test sponsored GIFs

    And it’s about time. Giphy, the four-year-old search engine for GIFs, is going to finally start testing monetization. According to a source close to the company, Giphy will begin testing sponsored GIFs within messaging experiences. This means that users who search for GIFs may be served a sponsored GIF within the messaging tab. There are some obvious use-cases here: A search for… Read More

  • Giphy quietly acquired imoji to build out its emoji and sticker business

    Giphy quietly acquired imoji to build out its emoji and sticker business

    Last week, GIF-finding platform Giphy revealed a new line of business offering artist-created stickers in Apple’s iMessage app. But what it didn’t announce was that it also made an acquisition to bolster this new sticker strategy. TechCrunch has learned and confirmed that Giphy quietly acquired imoji, a startup that had developed a popular platform for creators to build… Read More

  • Giphy is getting into the sticker business with 12 artist-created iMessage sticker packs

    Giphy is getting into the sticker business with 12 artist-created iMessage sticker packs

    Remember when Emojis were niche? Now, everyone and their mom (literally) uses them. Messaging stickers seem to be in the middle of a similar transition, slowing but surely becoming more regularly used in our messaging conversations having initially made it big in Asia. And GIPHY, the ‘Google of GIFs’ which raised over $120 million last year alone, of course thinks these… Read More

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