FameBit
YouTube’s FameBit rebrands as YouTube BrandConnect, shuts down its self-service program
FameBit, YouTube’s influencer marketing platform acquired by Google in 2016, is today undergoing a rebranding. The new platform will now be called YouTube BrandConnect, and will remain open to eligible…
Featured Article
TV advertising didn’t die, it just moved online
The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As the massive $35 billion in advertising revenue captured by YouTube and Instagram in 2019 indicated, online advertising around social media, influencers and streamers already represents…
YouTube’s new AR feature lets you virtually try on makeup while watching videos
Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use…
YouTube’s new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews
Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is…
Talking diversity, going global at the TC Meetup + Pitch-off in Seoul
You might have already read about our forthcoming TC Meetup + Pitch-off in Seoul next week. But what you might not know is that we’re integrating more content into the…
Fast chat with L.A-based Science about its third exit this year (and more)
It’s been a good week for Science, a five-year-old, L.A.-based startup studio that’s known for both funding nascent startups and incubating them, including FameBit, a three-year-old outfit that helps marketers connect with digital influencers and which sold on…
Google acquires FameBit to connect YouTube creators with marketers
Google just announced that it has acquired FameBit, a marketplace that connects video creators with marketers who want to sponsor their content. This could be an important step for Google’s…
Ad Startup FameBit’s Long Tail Of Creators Grows To More Than 9K YouTubers
We hear more and more about the big stars of YouTube, but what about the creators who haven’t quite reached superstar status? Well, if they’re looking to connect with advertisers,…
500 Startups Launches Its First Two 500 Women Syndicate Companies
500 Startups has launched both Famebit and Wanderable, the first two companies out of its female founders 500 Women Syndicate. 500 Startups created the program earlier this year to support…
