FameBit

YouTube’s FameBit rebrands as YouTube BrandConnect, shuts down its self-service program

FameBit, YouTube’s influencer marketing platform acquired by Google in 2016, is today undergoing a rebranding. The new platform will now be called YouTube BrandConnect, and will remain open to e

TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As the massive $

YouTube’s new AR feature lets you virtually try on makeup while watching videos

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-

YouTube’s new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews

Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a not

Talking diversity, going global at the TC Meetup + Pitch-off in Seoul

You might have already read about our forthcoming TC Meetup + Pitch-off in Seoul next week. But what you might not know is that we’re integrating more content into the program so you can hear fr

Fast chat with L.A-based Science about its third exit this year (and more)

It’s been a good week for Science, a five-year-old, L.A.-based startup studio that’s known for both funding nascent startups and incubating them, including FameBit, a three-year-old ou

Google acquires FameBit to connect YouTube creators with marketers

Google just announced that it has acquired FameBit, a marketplace that connects video creators with marketers who want to sponsor their content. This could be an important step for Google’s YouT

Ad Startup FameBit’s Long Tail Of Creators Grows To More Than 9K YouTubers

We hear more and more about the big stars of YouTube, but what about the creators who haven't quite reached superstar status? Well, if they're looking to connect with advertisers, startup FameBit aims

500 Startups Launches Its First Two 500 Women Syndicate Companies

500 Startups has launched both Famebit and Wanderable, the first two companies out of its female founders 500 Women Syndicate. 500 Startups created the program earlier this year to support more women