Energica Motor Company

Brooklyn-based EV startup Tarform unveiled its Luna electric motorcycle in New York last week — a model designed for an audience that may not actually like motorcycles. The company’s first…

Tarform unveils Luna e-moto for folks who may not like motorcycles

As Harley-Davidson rounds year one on its electric debut, we’re still riding in the fog on how to evaluate the company’s EV pivot. The American symbol of gas, chrome and…

The missing links to grading Harley-Davidson’s EV pivot

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. The CEO of the high-performance Italian motorcycle manufacturer offered that point of optimism, as…

Energica CEO plots her Italian EV company’s reboot from lockdown

Damon Motorcycles doesn’t want to become the Tesla of e-moto companies. But the startup does believe its EV two-wheeler is the first to capture the ethos of Tesla owners. That’s…

Damon Motors targets Tesla owners with its 200 MPH hyper-safe e-moto

The motorcycle industry is shifting to electric. Harley-Davidson signaled the trend this year, becoming the first big gas manufacturer to release a street-legal e-motorcycle in the U.S., the LiveWire. But…

Talking to Zero Motorcycles’ CEO and taking home the 2020 SR/F

Three e-mobility startups are accelerating into the U.S. motorcycle market. Italy’s Energica and California based Alta Motors and Zero Motorcycles have revved up promotion, distribution, and sales. You may see their machines zip by on American…

Update: EV startups Alta, Energica, and Zero could reboot the motorcycle industry