Energica Motor Company

Tarform unveils Luna e-moto for folks who may not like motorcycles

Brooklyn-based EV startup Tarform unveiled its Luna electric motorcycle in New York last week — a model designed for an audience that may not actually like motorcycles. The company’s first str

The missing links to grading Harley-Davidson’s EV pivot

As Harley-Davidson rounds year one on its electric debut, we’re still riding in the fog on how to evaluate the company’s EV pivot. The American symbol of gas, chrome and steel released its first p

Energica CEO plots her Italian EV company’s reboot from lockdown

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. The CEO of the high-performance Italian motorcycle manufacturer offered that point of o

Damon Motors targets Tesla owners with its 200 MPH hyper-safe e-moto

Damon Motorcycles doesn’t want to become the Tesla of e-moto companies. But the startup does believe its EV two-wheeler is the first to capture the ethos of Tesla owners. That’s the target

Talking to Zero Motorcycles’ CEO and taking home the 2020 SR/F

The motorcycle industry is shifting to electric. Harley-Davidson signaled the trend this year, becoming the first big gas manufacturer to release a street-legal e-motorcycle in the U.S., the LiveWire.

Update: EV startups Alta, Energica, and Zero could reboot the motorcycle industry

Jake Bright Contributor Share on X Jake Bright is a writer, author and advisor with a focus on global business, politics, and technology. From 2017 to 2020, he was a contributing writer and advisor at