behavioral advertising

Meta’s behavioral ads will finally face GDPR privacy reckoning in January

Major privacy complaints targeting the legality of Meta’s core advertising business model in Europe have finally been settled via a dispute resolution mechanism baked into the EU’s General Data Pr

Meta urged to pay reparations for Facebook’s role in Rohingya genocide

Meta is facing a fresh call to pay reparations to the Rohingya people for Facebook’s role in inciting ethnic violence in Myanmar. A new report by Amnesty International — providing what it

Adtech’s compliance theatre is headed to Europe’s top court

For those watching the slow motion unpicking of surveillance advertising in the European Union here’s a fresh development on the long and winding road to a long-overdue legal reckoning: Multiple

Sensitive data ruling by Europe’s top court could force broad privacy reboot

A ruling put out yesterday by the European Union’s top court could have major implications for online platforms that use background tracking and profiling to target users with behavioral ads or

TikTok ‘pauses’ privacy policy switch in Europe after regulatory scrutiny

TikTok has agreed to pause a controversial privacy policy update in Europe, which had been due to happen tomorrow, and would have meant the platform stopped asking users for their consent to be tracke

EU unveils tougher industry Code to combat disinformation

The European Commission has just taken the wraps off a beefed up industry Code of Practice for tackling online disinformation across the EU. Signatories to the Code — who include tech giants lik

Report reveals Big Tech’s last minute lobbying to weaken EU rules

A new report has peeled back the curtain on big tech’s frenzied lobbying of European Union lawmakers as they finalize a major series of updates to the bloc’s digital rulebook. It reveals s

On Meta’s ‘regulatory headwinds’ and adtech’s privacy reckoning

What does Meta/Facebook’s favorite new phrase to bandy around in awkward earnings calls — as it warns of “regulatory headwinds” cutting into its future growth — actually

Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR

A piece of compliance theatre that the behavioral ad industry has for years passed off as “a cross-industry best practice standard” — claiming the consent management platform allowed

Europe’s top privacy regulator calls for ban on political microtargeting

The European Union’s chief privacy and data protection regulator has urged EU policymakers to strengthen proposed ‘transparency’ rules for political ads — calling instead for m

European parliament backs big limits on tracking ads

The European Parliament has definitively backed major limits on behavioral advertising during a plenary vote on amendments to the pan-EU Digital Services Act (DSA). The move looks set to crank up pres

Give users genuine control over ad targeting, MEPs urged

Over 30 civil society organizations, pro-privacy tech businesses and European startups are making a last-ditch pitch to try to convince EU lawmakers to put stricter limits on surveillance advertising

Europe’s digital rules reboot could tame Facebook, whistleblower Frances Haugen tells EU Parliament

In her latest turn in front of a phalanx of lawmakers, Facebook whistleblower Frances Haugen gave a polished testimony to the European Parliament on Monday — following similar sessions in front

IAB Europe says it’s expecting to be found in breach of GDPR

Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship framework used by Google and scores of other advertisers for gathering claimed consent from web users for cree

Researchers show Facebook’s ad tools can target a single user

A new research paper written by a team of academics and computer scientists from Spain and Austria has demonstrated that it’s possible to use Facebook’s targeting tools to deliver an ad ex

At social media hearing, lawmakers circle algorithm-focused Section 230 reform

Rather than a CEO-slamming sound bite free-for-all, Tuesday’s big tech hearing on algorithms aimed for more of a listening session vibe — and in that sense it mostly succeeded. The hearing cen

EU plan for risk-based AI rules to set fines as high as 4% of global turnover, per leaked draft

European Union lawmakers who are drawing up rules for applying artificial intelligence are considering fines of up to 4% of global annual turnover (or €20M, if greater) for a set of prohibited use-c

FTC settles with mobile ad company Tapjoy over deceptive practices

Mobile advertising company Tapjoy has settled with the U.S. Federal Trade Commission over allegations that it was misleading consumers about the in-app rewards they could earn in mobile games. Accordi

Apple takes aim at adtech hysteria over iOS app tracking change

Apple has used a speech to European lawmakers and privacy regulators today to come out jabbing at what SVP Craig Federighi described as dramatic, “outlandish” and “false” claim

UK’s ICO faces legal action after closing adtech complaint with nothing to show for it

The UK’s data watchdog is facing a legal challenge after it took the decision to quietly close a complaint against the adtech industry’s high velocity background trading of personal data.
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