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Hello and welcome to Daily Crunch for Wednesday, March 23, 2022! Lots to talk about today, including bushels of news from both startups and Big Tech alike. But as we are entering Event Season, a reminder that you can showcase your startup at our upcoming climate event, and that Early Stage should feature some pretty solid small group chats. – Alex

Showcase your early-stage startup at TC Sessions: Climate 2022

The TechCrunch Top 3

Startups and VC

The pros and cons of pro rata: Before we get into discrete funding events and startup product launches, a word about pro rata. Pro rata rights are privileges investors often work into deals so that they can defend their ownership percentage in a startup over time. With pro rata, investors that buy 5% of a company early on can pay up in later rounds to ensure that they are not overly diluted. However, VSC Ventures’ Vijay Chattha thinks that the practice of pro rata is effectively outdated and should go. Food for thought.

Today in mega-rounds: Back in the day, a $100 million Series A fund was news. Today, nine-figure startup rounds can slip through the cracks. To avoid that, TechCrunch wrote up RapidAPI (third-party API integration) raising $150 million, Island (enterprise browser tech) raising $115 million and Astronomer (data orchestration tooling) raising $213 million and buying Datakin.

And the first Nothing phone is coming this summer. So if you are not enthused by current handset OEMs, well, you have a new option coming.

The product-led growth playbook

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In a previous era, companies threw elbows and money around as they entered new markets and acquired customers. Today, a decade or more into the End User Era, consumers are the tail that wags the dog.

Product-led growth models have been widely embraced: Instead of devoting resources to customer acquisition, PLG companies scale faster and more efficiently.

Vidya Raman, a partner at Sorenson Ventures and former product manager, shared her prerequisites with TechCrunch+ for making PLG efforts more successful and sustainable.

“Think in bite-sized experiences, each of which would be a meaningful outcome for the customer,” she says.

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

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