trends

  • Email is dying among mobile’s youngest users

    Email is dying among mobile’s youngest users

    In case there was any doubt that messaging apps were the future of communication in the mobile-first era, a new study released this morning puts some solid numbers behind their traction – and their increasing dominance over email, among today’s youngest users. According to a report from App Annie, email is effectively dying among this crowd. Those aged 13 to 24 now spend more than… Read More

  • Mobile App Usage Up 58 Percent In 2015, With Emoji Keyboards Leading The Pack

    Mobile App Usage Up 58 Percent In 2015, With Emoji Keyboards Leading The Pack

    The number of mobile addicts is increasing, according to a new report released this morning from Yahoo-owned mobile analytics firm Flurry, which found that 40 percent of the 58 percent total growth in mobile app sessions came from existing users in 2015. That’s a significant increase from the prior years, the company noted, as existing users only accounted for 20 percent of growth… Read More

  • iOS App Store Revenue Now 80 Percent Higher Than Google Play, Thanks To China

    iOS App Store Revenue Now 80 Percent Higher Than Google Play, Thanks To China

    The move to larger-screened iPhones has led to China becoming Apple’s most important market, according to a new report from App Annie analyzing the impact the country has had on App Store revenues in the region since the launch of the iPhone 6 and 6 Plus last year. According to the analytics firm’s findings, China led all countries in absolute growth in the third quarter of this… Read More

  • Even For The Kardashians, App Store Fame Can Be Fleeting

    Even For The Kardashians, App Store Fame Can Be Fleeting

    Kim Kardashian’s initial foray into the iTunes App Store with her “Kim Kardashian: Hollywood” game may have grossed the star and development partner $200 million in annual revenue, according to some reports, but the Kardashian sisters’ latest attempt at App Store domination is beginning to fall flat. Buoyed by tabloid-esque media reports, the new apps from Kim… Read More

  • New Study Shows A Rise In Cord Cutting – 8.2 Percent Ditched Pay TV In 2014, Up 1.3% YoY

    New Study Shows A Rise In Cord Cutting – 8.2 Percent Ditched Pay TV In 2014, Up 1.3% YoY

    There’s been some debate about how many consumers are actually cutting ties with their pay TV providers and replacing them with over-the-top streaming media services – a trend generally referred to as “cord cutting.” But a recent study  indicates that the number of cord cutters in North America is, in fact growing – in 2014, 8.2 percent of former pay TV… Read More

  • Consumers Spend 85% Of Time On Smartphones In Apps, But Only 5 Apps See Heavy Use

    Consumers Spend 85% Of Time On Smartphones In Apps, But Only 5 Apps See Heavy Use

    New research on mobile behavior released today points to the growing struggle that app businesses face in establishing themselves as a must-have download on users’ smartphones. Today’s consumers are spending over 85 percent of their time on their smartphones using native applications, but the majority of their time – 84 percent – is spent using just five non-native… Read More

  • Time Spent In Apps Up 63 Percent Over Past Two Years, But Apps Used Monthly Show Little Change

    Time Spent In Apps Up 63 Percent Over Past Two Years, But Apps Used Monthly Show Little Change

    Today’s app stores each may host well over a million apps, but consumers only use roughly 26 or 27 of these per month, according to new data from Nielsen out today. However, the time they spend engaging with those apps is increasing – up 63 percent over the past two years, the study found. In the fourth quarter of 2012, consumers spent 23 hours and two minutes per month engaging… Read More

  • 6.1B Smartphone Users Globally By 2020, Overtaking Basic Fixed Phone Subscriptions

    6.1B Smartphone Users Globally By 2020, Overtaking Basic Fixed Phone Subscriptions

    Today there are 2.6 billion smartphone subscriptions globally, and while growth has been levelling off in developed markets like the U.S. and Europe, it’s not stalling altogether by a long shot. By 2020, globally there will be 6.1 smartphone users led by huge growth in less mature markets. And with 6.1 billion smartphones in circulation, we will see a tipping point of sorts… Read More

  • Netflix, HBO Streaming Video Traffic Increases As BitTorrent Declines

    Netflix, HBO Streaming Video Traffic Increases As BitTorrent Declines

    A new report released today shows the continued domination Netflix has on North American Internet traffic patterns. According to broadband networking company Sandvine, which periodically releases its findings on web usage, Netflix now accounts for 36.5 percent of downstream traffic on fixed networks during peak evening hours, which is up from the 34.9 percent reported in the second half of 2014 . Read More

  • U.S. Mobile Users Spend The Most Time In Facebook And Instagram, Elsewhere Messaging Apps Dominate

    U.S. Mobile Users Spend The Most Time In Facebook And Instagram, Elsewhere Messaging Apps Dominate

    Messaging apps are becoming the most heavily-used type of app in a majority of key markets worldwide, based on both smartphone sessions and time spent in apps. However, according to new data from App Annie, the U.S. is an exception to that trend. Here, Facebook still dominates in terms of smartphone sessions, while both Facebook and Instagram led by time spent in apps. The data collected… Read More

  • Revenue Gap Between iOS And Android Apps Grows, Thanks To China

    Revenue Gap Between iOS And Android Apps Grows, Thanks To China

    Due to Android’s sizable market share, Google Play apps have historically led iOS apps in terms of the number of downloads, while iOS apps have consistently beat out Google Play apps in revenue. But according to new data out this morning from app store analytics firm App Annie, that gap is still widening – in a large part due to iOS’s growth in China. As of Q1 2015, iOS… Read More

  • In Emerging Markets, Internet Blamed For Having Negative Impact On Morality

    A new study out this morning from Pew Research takes a deep dive into the impact that Internet access is having on emerging markets, especially in terms of how it’s shaping public opinion. Today, tech companies like Facebook and Google have made significant investments in bringing Internet access to developing countries, the former with initiatives like Internet.org designed to offer… Read More

  • Social Networks Report Record Numbers Around Super Bowl Conversations

    Social Networks Report Record Numbers Around Super Bowl Conversations

    More people than ever reacted to last night’s Super Bowl using social media, according to reports from a number of tech companies. Facebook today says that this year’s Super Bowl was the biggest yet on its social network, and YouTube says more people than ever before watched ads and teaser videos on its site. Meanwhile, Twitter set a new record for Super Bowl tweets. Across the… Read More

  • “Zombie” Apps On The Rise – 83% Of Apps Not On Top Lists, Up From 74% Last Year

    “Zombie” Apps On The Rise – 83% Of Apps Not On Top Lists, Up From 74% Last Year

    With the app economy showing no sign of slowing, the iOS App Store, too, continues to grow, and has now reached over 1.42 million apps, according to a new report out this morning from app analytics firm adjust. One interesting metric the report uncovered is just how many of the apps are effectively invisible to consumers – something adjust lovingly refers to as “zombie… Read More

  • App Annie Reveals The Top 9 App Trends From 2014

    App Annie Reveals The Top 9 App Trends From 2014

    Mobile analytics provider App Annie, the market leader in the app measurement business today, is out this morning with its annual report that takes a look back at the app trends that defined the past year. The report includes a look at app category growth, like the expansion of mobile messaging services, mobile video streaming, “sharing economy” apps and more, as well as growth of… Read More

  • Report: Google Play’s App Store And Developer Community Grew Faster Than Apple’s In 2014

    Report: Google Play’s App Store And Developer Community Grew Faster Than Apple’s In 2014

    According to a new report out this morning from appFigures, the Google Play mobile application market surpassed Apple for the number of new apps for the first time in 2014, and its developer community growth also exceeded Apple’s for the third year in a row, now distributing apps from 388,000 different developers. Much of that growth took place in the latter half of the year, the… Read More

  • App Usage Grew 76% In 2014, With Shopping Apps Leading The Way

    App Usage Grew 76% In 2014, With Shopping Apps Leading The Way

    According to a year-end report put out by the now Yahoo-owned mobile analytics firm Flurry, mobile app usage continued to see significant growth over the past year, with overall app usage up by 76% in 2014. Top app categories including Shopping, Utilities & Productivity, and Messaging also saw triple-digit growth in the past year, and contributed greatly to the overall increased usage… Read More

  • Mobile App Download Volumes Hit Record High In November

    Mobile App Download Volumes Hit Record High In November

    Downtime from work and other responsibilities over the Thanksgiving break here in the U.S. saw consumers downloading applications in record numbers, according to a new report out this morning from mobile marketers Fiksu. The firm says its “App Store Competitive Index,” which tracks the aggregate average daily download volume of the top 200 free iOS apps, reached 8.1 million… Read More

  • The “Snappening” Had No Impact On Snapchat Growth, Usage Or Engagement

    The “Snappening” Had No Impact On Snapchat Growth, Usage Or Engagement

    No single bad PR incident can impact Snapchat’s growth or popularity, it seems. Earlier this year, the mobile social network made headlines when thousands of Snapchat accounts were hacked, causing around 200,000 private photos – many of a decidedly racy nature – to be leaked publicly to the web. Meanwhile, Snapchat’s tone-deaf response to the event – dubbed… Read More

  • Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study

    Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study

    The battleground for app discovery in the leading mobile app stores, iTunes and Google Play, has more to do with where an app ranks in the search results, than where it ranks in the charts. Or at least that’s what a new study from ad attribution and analytics company TUNE is saying, citing data that shows how around half of mobile users found the last app they downloaded via app… Read More

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