trends

  • Social Networks Report Record Numbers Around Super Bowl Conversations

    Social Networks Report Record Numbers Around Super Bowl Conversations

    More people than ever reacted to last night’s Super Bowl using social media, according to reports from a number of tech companies. Facebook today says that this year’s Super Bowl was the biggest yet on its social network, and YouTube says more people than ever before watched ads and teaser videos on its site. Meanwhile, Twitter set a new record for Super Bowl tweets. Across the… Read More

  • “Zombie” Apps On The Rise – 83% Of Apps Not On Top Lists, Up From 74% Last Year

    “Zombie” Apps On The Rise – 83% Of Apps Not On Top Lists, Up From 74% Last Year

    With the app economy showing no sign of slowing, the iOS App Store, too, continues to grow, and has now reached over 1.42 million apps, according to a new report out this morning from app analytics firm adjust. One interesting metric the report uncovered is just how many of the apps are effectively invisible to consumers – something adjust lovingly refers to as “zombie… Read More

  • App Annie Reveals The Top 9 App Trends From 2014

    App Annie Reveals The Top 9 App Trends From 2014

    Mobile analytics provider App Annie, the market leader in the app measurement business today, is out this morning with its annual report that takes a look back at the app trends that defined the past year. The report includes a look at app category growth, like the expansion of mobile messaging services, mobile video streaming, “sharing economy” apps and more, as well as growth of… Read More

  • Report: Google Play’s App Store And Developer Community Grew Faster Than Apple’s In 2014

    Report: Google Play’s App Store And Developer Community Grew Faster Than Apple’s In 2014

    According to a new report out this morning from appFigures, the Google Play mobile application market surpassed Apple for the number of new apps for the first time in 2014, and its developer community growth also exceeded Apple’s for the third year in a row, now distributing apps from 388,000 different developers. Much of that growth took place in the latter half of the year, the… Read More

  • App Usage Grew 76% In 2014, With Shopping Apps Leading The Way

    App Usage Grew 76% In 2014, With Shopping Apps Leading The Way

    According to a year-end report put out by the now Yahoo-owned mobile analytics firm Flurry, mobile app usage continued to see significant growth over the past year, with overall app usage up by 76% in 2014. Top app categories including Shopping, Utilities & Productivity, and Messaging also saw triple-digit growth in the past year, and contributed greatly to the overall increased usage… Read More

  • Mobile App Download Volumes Hit Record High In November

    Mobile App Download Volumes Hit Record High In November

    Downtime from work and other responsibilities over the Thanksgiving break here in the U.S. saw consumers downloading applications in record numbers, according to a new report out this morning from mobile marketers Fiksu. The firm says its “App Store Competitive Index,” which tracks the aggregate average daily download volume of the top 200 free iOS apps, reached 8.1 million… Read More

  • The “Snappening” Had No Impact On Snapchat Growth, Usage Or Engagement

    The “Snappening” Had No Impact On Snapchat Growth, Usage Or Engagement

    No single bad PR incident can impact Snapchat’s growth or popularity, it seems. Earlier this year, the mobile social network made headlines when thousands of Snapchat accounts were hacked, causing around 200,000 private photos – many of a decidedly racy nature – to be leaked publicly to the web. Meanwhile, Snapchat’s tone-deaf response to the event – dubbed… Read More

  • Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study

    Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study

    The battleground for app discovery in the leading mobile app stores, iTunes and Google Play, has more to do with where an app ranks in the search results, than where it ranks in the charts. Or at least that’s what a new study from ad attribution and analytics company TUNE is saying, citing data that shows how around half of mobile users found the last app they downloaded via app… Read More

  • The Hollywood-ification Of The App Store

    The Hollywood-ification Of The App Store

    Kim Kardashian: Hollywood’s success in the App Store could open the doors to future celebrity-publisher partnerships, suggests app analytics firm App Annie in a new report out this morning which looks back on the latest in app store trends. The game, a joint effort between the celeb and publisher Glu, was the most downloaded game on iOS in July, and helped Glu become the number one… Read More