trends

  • Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study

    Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study

    The battleground for app discovery in the leading mobile app stores, iTunes and Google Play, has more to do with where an app ranks in the search results, than where it ranks in the charts. Or at least that’s what a new study from ad attribution and analytics company TUNE is saying, citing data that shows how around half of mobile users found the last app they downloaded via app… Read More

  • The Hollywood-ification Of The App Store

    The Hollywood-ification Of The App Store

    Kim Kardashian: Hollywood’s success in the App Store could open the doors to future celebrity-publisher partnerships, suggests app analytics firm App Annie in a new report out this morning which looks back on the latest in app store trends. The game, a joint effort between the celeb and publisher Glu, was the most downloaded game on iOS in July, and helped Glu become the number one… Read More

  • Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

    Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

    U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web… Read More

  • An Upper Limit For Apps? New Data Suggests Consumers Only Use Around Two Dozen Apps Per Month

    An Upper Limit For Apps? New Data Suggests Consumers Only Use Around Two Dozen Apps Per Month

    There are now well over a million mobile applications in both Google Play and the iTunes App Store alike, and growth of those app marketplaces shows no sign of slowing down. However, according to new data from Nielsen out this morning, there may be an upper limit to how many apps people will interact with over the course of a month, and that number – just over a couple dozen –… Read More

  • Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines

    Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines

    New data from app analytics provider Flurry released today states that native app usage on smartphones is continuing to grow at the expense of the mobile web. The company claims that users are now spending 2 hours and 42 minutes per day on mobile devices as of March 2014, up from 2 hours, 38 minutes as of a year ago. Meanwhile, mobile app usage accounts for 2 hours and 19 minutes of that… Read More

  • Mobile Games Not As Popular With Millennials, Compared With Other Smartphone Users

    Mobile Games Not As Popular With Millennials, Compared With Other Smartphone Users

    At the SourceDigital13 conference this morning, Flurry CEO Simon Khalaf offered a look into how mobile users on iOS are spending their time in apps, as well as the differences between men and women’s app usage, and trends particular to advertisers’ favorite demographic (those aged 25 to 34), the latter which led to some surprises. Read More

  • Google Adds Monthly Top Charts To Google Trends, And A Beautiful New Search Trend Visualizer

    Google Adds Monthly Top Charts To Google Trends, And A Beautiful New Search Trend Visualizer

    Every year Google creates a summary Zeitgeist feature to sum up the year in search data, showing what has been the most popular among its users. Now, it’s rolling out Top Charts, a new monthly series of lists similar to that year-end feature, available on Google Trends as of today. It’s built on Google’s Knowledge Graph, and provides a representation of the actual things… Read More

  • Flurry: U.S. App Audience Now Roughly Equal To Internet Users On Laptops & Desktops

    Flurry: U.S. App Audience Now Roughly Equal To Internet Users On Laptops & Desktops

    While the time spent in apps may be starting to challenge television, mobile analytics firm Flurry examined today what it takes to reach a TV-sized audience on mobile, comparing U.S. app usage to traditional media as well as to other online audience measurements. During “primetime,” which for apps also includes those “after-work” hours of around 7 to 10 p.m., app… Read More

  • Reports Detail Amazon Appstore’s Growing Influence, Revenue Potential

    Reports Detail Amazon Appstore’s Growing Influence, Revenue Potential

    Amazon doesn’t share details on how well its Amazon Appstore apps sell, but according to mobile app analytics firm App Annie, the app marketplace is seeing growing traction among developers. The company surveyed over 1,500 developers, and found that 22.5 percent of them were now publishing to the Amazon Appstore, and half of that group (50 percent) cited the game category on the… Read More