trends

  • Report: One-Third Of U.S. Moms Own Connected Devices, 97% Of iPad Moms Shopped From Their Tablet Last Month

    Report: One-Third Of U.S. Moms Own Connected Devices, 97% Of iPad Moms Shopped From Their Tablet Last Month

    Remember when everyone in the tech industry sort of took a step back, looked at Pinterest, and said, whoa, this whole digital moms demographic might have some legs to it? Well, as it turns out, moms aren’t just out there pinning recipes and home decor to their Pinterest boards – they’re heavy-duty digital consumers across all channels, including not only social media, but also… Read More

  • iPhone App Downloads Dropped Again In April, As Apple’s Bot Crackdown Continues

    iPhone App Downloads Dropped Again In April, As Apple’s Bot Crackdown Continues

    Mobile app downloads continued to decline in April and the cost to acquire loyal users picked up, reports mobile marketing firm Fiksu in its latest report out today. This downward trend was expected, as no major events sparked app discovery during the month, explains Fiksu CEO Micah Adler. However, mobile app marketers were particularly aggressive in the social networking and games… Read More

  • Flipboard Gets Retina-Ready, But Will Users Spend More Time In-App?

    Flipboard Gets Retina-Ready, But Will Users Spend More Time In-App?

    Good news, new iPad users: everyone’s favorite iPad news magazine Flipboard (OK, my favorite, but I hear the Flipboard / Zite battles get fierce) is now Retina-ready. I know, we all thought the enhanced app would be approved by tonight, but, as it turns out, the update was shipped a bit earlier. Consider this your PSA. However, in the brief note Flipboard sent me about the update… Read More

  • For The Young, Smartphones No Longer A Luxury Item

    For The Young, Smartphones No Longer A Luxury Item

    New data from Nielsen released this morning takes a look at the typical U.S. smartphone user, specifically their age and income, as well as the penetration of smartphones into various demographic groups. Data like this can help developers, publishers and advertisers better understand who owns a smartphone, but it can also help to determine if the devices are successfully penetrating the… Read More

  • The Number Of Mobile Devices Will Exceed World’s Population By 2012 (& Other Shocking Figures)

    The Number Of Mobile Devices Will Exceed World’s Population By 2012 (& Other Shocking Figures)

    Despite its long and boring name, Cisco’s “Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update” is one of the more fascinating data-filled reports you’ll read this year. The report examines the dramatic growth we’re seeing in the mobile Internet space, including the massive demands for mobile data, the growth of mobile video, and the rise of… Read More

  • When Will The Post-PC Era Arrive? It Just Did.

    When Will The Post-PC Era Arrive? It Just Did.

    There has been much debate about what the post-PC era is, when it will arrive, or whether it’s already here. But key pieces of new data, emerging last week, are making the case that we crossed the imaginary line from the “PC” era to the “post-PC” era at the end of 2011. According to analysts at Canalys, two major computing milestones were achieved at the end of… Read More

  • Games Decreasing In Popularity On Android, Entertainment Apps On The Rise

    Games Decreasing In Popularity On Android, Entertainment Apps On The Rise

    The mobile app ecosystem is growing so quickly – exponentially, even – that sometimes it’s hard to see the larger trends occurring in the space. To really gain insight, it helps to look back over a longer period of time, like a year for example, in order to take stock of the changes taking place. To that end, I reached out to mobile app search company Chomp, who kindly… Read More

  • Box: Mobile Adoption Is The Gateway Drug To The Cloud In The Enterprise

    Box: Mobile Adoption Is The Gateway Drug To The Cloud In The Enterprise

    Cloud storage platform Box (which you no longer have to refer to as Box.net as it now owns Box.com!), has seen incredible growth over the past year, both on the consumer and on enterprise side. Much of the growth has been driven by mobile, with the company seeing a 140% increase in mobile customer implementations each month in 2011, leading the total number of new mobile users to jump up by… Read More

  • Android Market’s “Featured Apps” Seeing Explosive Download Numbers

    Android Market’s “Featured Apps” Seeing Explosive Download Numbers

    Getting featured in the Android Market is starting to have a meaningful impact for mobile app developers. According to the recent news from fitness app maker RunKeeper, the company saw a 637% increase in downloads since November after just a few days of being a featured app in the Android Market “Health & Fitness” section. But is RunKeeper seeing the boost because of the… Read More

  • iPhone App Downloads In November Up 83% Over Last Year

    iPhone App Downloads In November Up 83% Over Last Year

    Marketing technology company Fiksu tracked the impact of the iPhone 4S on iPhone app downloads and found that download volume of the top 200 free apps increased 15% from October’s previous record high of 4.91 million daily downloads. In November, the firm’s “App Store Competitive Index,” which measures this trend, peaked at 5.65 million downloads per day – the… Read More