trends

  • U.S. Mobile Users Spend The Most Time In Facebook And Instagram, Elsewhere Messaging Apps Dominate

    U.S. Mobile Users Spend The Most Time In Facebook And Instagram, Elsewhere Messaging Apps Dominate

    Messaging apps are becoming the most heavily-used type of app in a majority of key markets worldwide, based on both smartphone sessions and time spent in apps. However, according to new data from App Annie, the U.S. is an exception to that trend. Here, Facebook still dominates in terms of smartphone sessions, while both Facebook and Instagram led by time spent in apps. The data collected… Read More

  • Revenue Gap Between iOS And Android Apps Grows, Thanks To China

    Revenue Gap Between iOS And Android Apps Grows, Thanks To China

    Due to Android’s sizable market share, Google Play apps have historically led iOS apps in terms of the number of downloads, while iOS apps have consistently beat out Google Play apps in revenue. But according to new data out this morning from app store analytics firm App Annie, that gap is still widening – in a large part due to iOS’s growth in China. As of Q1 2015, iOS… Read More

  • In Emerging Markets, Internet Blamed For Having Negative Impact On Morality

    In Emerging Markets, Internet Blamed For Having Negative Impact On Morality

    A new study out this morning from Pew Research takes a deep dive into the impact that Internet access is having on emerging markets, especially in terms of how it’s shaping public opinion. Today, tech companies like Facebook and Google have made significant investments in bringing Internet access to developing countries, the former with initiatives like Internet.org designed to offer… Read More

  • Social Networks Report Record Numbers Around Super Bowl Conversations

    Social Networks Report Record Numbers Around Super Bowl Conversations

    More people than ever reacted to last night’s Super Bowl using social media, according to reports from a number of tech companies. Facebook today says that this year’s Super Bowl was the biggest yet on its social network, and YouTube says more people than ever before watched ads and teaser videos on its site. Meanwhile, Twitter set a new record for Super Bowl tweets. Across the… Read More

  • “Zombie” Apps On The Rise – 83% Of Apps Not On Top Lists, Up From 74% Last Year

    “Zombie” Apps On The Rise – 83% Of Apps Not On Top Lists, Up From 74% Last Year

    With the app economy showing no sign of slowing, the iOS App Store, too, continues to grow, and has now reached over 1.42 million apps, according to a new report out this morning from app analytics firm adjust. One interesting metric the report uncovered is just how many of the apps are effectively invisible to consumers – something adjust lovingly refers to as “zombie… Read More

  • App Annie Reveals The Top 9 App Trends From 2014

    App Annie Reveals The Top 9 App Trends From 2014

    Mobile analytics provider App Annie, the market leader in the app measurement business today, is out this morning with its annual report that takes a look back at the app trends that defined the past year. The report includes a look at app category growth, like the expansion of mobile messaging services, mobile video streaming, “sharing economy” apps and more, as well as growth of… Read More

  • Report: Google Play’s App Store And Developer Community Grew Faster Than Apple’s In 2014

    Report: Google Play’s App Store And Developer Community Grew Faster Than Apple’s In 2014

    According to a new report out this morning from appFigures, the Google Play mobile application market surpassed Apple for the number of new apps for the first time in 2014, and its developer community growth also exceeded Apple’s for the third year in a row, now distributing apps from 388,000 different developers. Much of that growth took place in the latter half of the year, the… Read More

  • App Usage Grew 76% In 2014, With Shopping Apps Leading The Way

    App Usage Grew 76% In 2014, With Shopping Apps Leading The Way

    According to a year-end report put out by the now Yahoo-owned mobile analytics firm Flurry, mobile app usage continued to see significant growth over the past year, with overall app usage up by 76% in 2014. Top app categories including Shopping, Utilities & Productivity, and Messaging also saw triple-digit growth in the past year, and contributed greatly to the overall increased usage… Read More

  • Mobile App Download Volumes Hit Record High In November

    Mobile App Download Volumes Hit Record High In November

    Downtime from work and other responsibilities over the Thanksgiving break here in the U.S. saw consumers downloading applications in record numbers, according to a new report out this morning from mobile marketers Fiksu. The firm says its “App Store Competitive Index,” which tracks the aggregate average daily download volume of the top 200 free iOS apps, reached 8.1 million… Read More