trends

  • Report: Google Play’s App Store And Developer Community Grew Faster Than Apple’s In 2014

    Report: Google Play’s App Store And Developer Community Grew Faster Than Apple’s In 2014

    According to a new report out this morning from appFigures, the Google Play mobile application market surpassed Apple for the number of new apps for the first time in 2014, and its developer community growth also exceeded Apple’s for the third year in a row, now distributing apps from 388,000 different developers. Much of that growth took place in the latter half of the year, the… Read More

  • App Usage Grew 76% In 2014, With Shopping Apps Leading The Way

    App Usage Grew 76% In 2014, With Shopping Apps Leading The Way

    According to a year-end report put out by the now Yahoo-owned mobile analytics firm Flurry, mobile app usage continued to see significant growth over the past year, with overall app usage up by 76% in 2014. Top app categories including Shopping, Utilities & Productivity, and Messaging also saw triple-digit growth in the past year, and contributed greatly to the overall increased usage… Read More

  • Mobile App Download Volumes Hit Record High In November

    Mobile App Download Volumes Hit Record High In November

    Downtime from work and other responsibilities over the Thanksgiving break here in the U.S. saw consumers downloading applications in record numbers, according to a new report out this morning from mobile marketers Fiksu. The firm says its “App Store Competitive Index,” which tracks the aggregate average daily download volume of the top 200 free iOS apps, reached 8.1 million… Read More

  • The “Snappening” Had No Impact On Snapchat Growth, Usage Or Engagement

    The “Snappening” Had No Impact On Snapchat Growth, Usage Or Engagement

    No single bad PR incident can impact Snapchat’s growth or popularity, it seems. Earlier this year, the mobile social network made headlines when thousands of Snapchat accounts were hacked, causing around 200,000 private photos – many of a decidedly racy nature – to be leaked publicly to the web. Meanwhile, Snapchat’s tone-deaf response to the event – dubbed… Read More

  • Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study

    Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study

    The battleground for app discovery in the leading mobile app stores, iTunes and Google Play, has more to do with where an app ranks in the search results, than where it ranks in the charts. Or at least that’s what a new study from ad attribution and analytics company TUNE is saying, citing data that shows how around half of mobile users found the last app they downloaded via app… Read More

  • The Hollywood-ification Of The App Store

    The Hollywood-ification Of The App Store

    Kim Kardashian: Hollywood’s success in the App Store could open the doors to future celebrity-publisher partnerships, suggests app analytics firm App Annie in a new report out this morning which looks back on the latest in app store trends. The game, a joint effort between the celeb and publisher Glu, was the most downloaded game on iOS in July, and helped Glu become the number one… Read More

  • Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

    Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

    U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web… Read More

  • An Upper Limit For Apps? New Data Suggests Consumers Only Use Around Two Dozen Apps Per Month

    An Upper Limit For Apps? New Data Suggests Consumers Only Use Around Two Dozen Apps Per Month

    There are now well over a million mobile applications in both Google Play and the iTunes App Store alike, and growth of those app marketplaces shows no sign of slowing down. However, according to new data from Nielsen out this morning, there may be an upper limit to how many apps people will interact with over the course of a month, and that number – just over a couple dozen –… Read More

  • Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines

    Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines

    New data from app analytics provider Flurry released today states that native app usage on smartphones is continuing to grow at the expense of the mobile web. The company claims that users are now spending 2 hours and 42 minutes per day on mobile devices as of March 2014, up from 2 hours, 38 minutes as of a year ago. Meanwhile, mobile app usage accounts for 2 hours and 19 minutes of that… Read More