trends

New Study Shows A Rise In Cord Cutting – 8.2 Percent Ditched Pay TV In 2014, Up 1.3% YoY

There’s been some debate about how many consumers are actually cutting ties with their pay TV providers and replacing them with over-the-top streaming media services – a trend generally r

Consumers Spend 85% Of Time On Smartphones In Apps, But Only 5 Apps See Heavy Use

New research on mobile behavior released today points to the growing struggle that app businesses face in establishing themselves as a must-have download on users’ smartphones. Today’s

Time Spent In Apps Up 63 Percent Over Past Two Years, But Apps Used Monthly Show Little Change

Today’s app stores each may host well over a million apps, but consumers only use roughly 26 or 27 of these per month, according to new data from Nielsen out today. However, the time they spen

6.1B Smartphone Users Globally By 2020, Overtaking Basic Fixed Phone Subscriptions

Today there are 2.6 billion smartphone subscriptions globally, and while growth has been levelling off in developed markets like the U.S. and Europe, it’s not stalling altogether by a long shot.

Netflix, HBO Streaming Video Traffic Increases As BitTorrent Declines

A new report released today shows the continued domination Netflix has on North American Internet traffic patterns. According to broadband networking company Sandvine, which periodically releases its

U.S. Mobile Users Spend The Most Time In Facebook And Instagram, Elsewhere Messaging Apps Dominate

Messaging apps are becoming the most heavily-used type of app in a majority of key markets worldwide, based on both smartphone sessions and time spent in apps. However, according to new data from App

Revenue Gap Between iOS And Android Apps Grows, Thanks To China

Due to Android’s sizable market share, Google Play apps have historically led iOS apps in terms of the number of downloads, while iOS apps have consistently beat out Google Play apps in revenu

In Emerging Markets, Internet Blamed For Having Negative Impact On Morality

A new study out this morning from Pew Research takes a deep dive into the impact that Internet access is having on emerging markets, especially in terms of how it’s shaping public opinion. Today

Social Networks Report Record Numbers Around Super Bowl Conversations

More people than ever reacted to last night’s Super Bowl using social media, according to reports from a number of tech companies. Facebook today says that this year’s Super Bowl was the

“Zombie” Apps On The Rise – 83% Of Apps Not On Top Lists, Up From 74% Last Year

With the app economy showing no sign of slowing, the iOS App Store, too, continues to grow, and has now reached over 1.42 million apps, according to a new report out this morning from app analytics fi

App Annie Reveals The Top 9 App Trends From 2014

Mobile analytics provider App Annie, the market leader in the app measurement business today, is out this morning with its annual report that takes a look back at the app trends that defined the past

Report: Google Play’s App Store And Developer Community Grew Faster Than Apple’s In 2014

According to a new report out this morning from appFigures, the Google Play mobile application market surpassed Apple for the number of new apps for the first time in 2014, and its developer community

App Usage Grew 76% In 2014, With Shopping Apps Leading The Way

According to a year-end report put out by the now Yahoo-owned mobile analytics firm Flurry, mobile app usage continued to see significant growth over the past year, with overall app usage up by 76% in

Mobile App Download Volumes Hit Record High In November

Downtime from work and other responsibilities over the Thanksgiving break here in the U.S. saw consumers downloading applications in record numbers, according to a new report out this morning from mob

The “Snappening” Had No Impact On Snapchat Growth, Usage Or Engagement

No single bad PR incident can impact Snapchat’s growth or popularity, it seems. Earlier this year, the mobile social network made headlines when thousands of Snapchat accounts were hacked, ca

Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study

The battleground for app discovery in the leading mobile app stores, iTunes and Google Play, has more to do with where an app ranks in the search results, than where it ranks in the charts. Or at leas

The Hollywood-ification Of The App Store

Kim Kardashian: Hollywood’s success in the App Store could open the doors to future celebrity-publisher partnerships, suggests app analytics firm App Annie in a new report out this morning whic

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including

An Upper Limit For Apps? New Data Suggests Consumers Only Use Around Two Dozen Apps Per Month

There are now well over a million mobile applications in both Google Play and the iTunes App Store alike, and growth of those app marketplaces shows no sign of slowing down. However, according to new

Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines

New data from app analytics provider Flurry released today states that native app usage on smartphones is continuing to grow at the expense of the mobile web. The company claims that users are now sp
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