A consortium of investors led by The Walt Disney Company is currently engaged in advanced talks to invest in Bus Online, China’s leading in-bus digital media and advertising company, sources tell Reuters.
The deal, which would provide Disney with a new platform to promote Mickey Mouse in China, is oddly said to involve Google, which is a minority investor in the consortium according to the news… → Read More
The Walt Disney Company has agreed to acquire Marvel Entertainment in a stock and cash transaction, the companies announced this morning. Under the terms of the agreement and based on last week’s closing price of Disney, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own.
Based on the closing price of Disney… → Read More
In 1992, Disney decided to build upon the huge success of its Disneyland and Disney World theme parks by opening Euro Disney in a suburb of Paris. The company had previously licensed its name for a resort abroad just outside Tokyo, but the European version was a more ambitious project being handled by the company. It started out as a nightmare. Simply put, people didn’t go to it. And now you can… → Read More
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