Sega Toys

  • Orgel Spa: Hear music in your bathtub, feel extreme relaxation

    Sega Toys in Japan is selling a waterproof “music ball” that helps you relax while you take a bath. Dubbed Orgel Spa [JP], the small device (8cm in diameter and 6cm high) is part of the company’s toy series that’s geared towards grown-ups and further includes the Homestar Planetarium, for example. Read More

  • Homestar Extra: Sega Toys' Homestar Planetarium gets an upgrade

    Sega Toys Japan introduced a mini planetarium for bathrooms in June (available for people living outside Nippon here) and now updates its super-successful home planetarium series with the Homestar Extra [JP, PDF], which was unveiled today. Read More

  • Sega Toys Japan introduces mini jukebox for home use

    Sega Toys Japan today announced they will start selling a mini jukebox [JP, PDF] on October 22. The $300-device is Japan-only at this point. Sized at 200×160×340mm (weight: 2kg), the audio player comes pre-loaded with 20 classic songs from the Universal Music group such as Louis Armstrong’s “What a wonderful world”. Just like with a real jukebox, users can operate the… Read More

  • Sega Toys sells ultra-cute and girls-only portable music player

    Sega Toys has started selling Soundcarrier Party on the Japanese market, a portable music player “for females only”, as the company says in the official press release [JP, PDF]. It’s available in white and, of course, pink. No word on a possible US-release yet but in Japan, the player costs just under $100. The Soundcarrier Party (what a name), which also features a small… Read More

  • Sega Toys presents a new robot animal, the dream hamster

    Following robot cats, baby biddies and scary big dogs, Sega Toys now announced [JP, PDF] they will start selling a robotic hamster starting August 8th. The company plans to produce no less than 100,000 units yearly. Sega Toys says their main target group are not kids, but females between 20 and 40 years old (at least in Japan). Dubbed Yume Hamusutaa (Dream Hamster), the robot will start… Read More

  • Sega Toys/Hasbro won't give us their music robot A.M.P. anytime soon, it seems

    Sega Toys in Japan seems to have postponed the release of the “Automated Music Personality” robot A.M.P. for an unknown time period. Apparently, potential buyers in the US, where Hasbro will be responsible for marketing the robot, are affected as well. The A.M.P. was originally slated for release in October in the US and one month later in Japan. Japanese buyers will not be able… Read More

  • Sega Toys Japan unveils overly cute robot dog that responds to commands

    From August 8th, Sega Toys Japan will start selling a robot dog [JP, PDF] specifically designed for children between 4-8 years old. The “Uchi no Suupa Doggu Sakadachi Rakki” (My Super Stand-up-and-beg Dog Lucky) can respond to a total of 13 spoken phrases. Sega Toys said the dog was developed with the voices of around 100 children who helped to improve the speech recognition… Read More

  • Tokyo Toy Show coverage, part 3 (final): The coolest electronic toys on video

    The following videos I shot show some of the coolest electronic stuff (not including robots) I have come across at this year’s Tokyo Toy Show. Takara Tomy’s Aero Spider was especially impressive. The same company didn’t allow me to shoot a video of their awesome QFOs (mini UFOs attacking Tokyo). Sorry, but the pictures must do. More videos below… Read More

  • Tokyo Toy Show 2008: All award winners, first impressions, pictures


    Today I went to Odaiba, a strangely futuristic island just off the coast of Tokyo Bay, to cover this year’s Tokyo Toy Show. The event takes place every June and is one of the biggest and most important toy exhibitions in the world. Last year’s show attracted over 110,000 visitors. The picture above shows a huge crowd watching a Power Rangers dance show. Sorry, I didn’t see… Read More

  • Sega introduces a planetarium for your bathroom

    Sega Toys officially announced its newest update to the Homestar (home planetarium) series, the Homestar Spa planetarium [JP, PDF].
    The water-resistant device, which is shaped like the planet Saturn, has 3 different modes for enhancing your bathing pleasure. The bath star mode will produce a simulation of a starry sky right in your bath room. Using the rose bath mode, the Homestar Spa is… Read More

  • New kissing robot from Japan

    Sega Toys today announced [JP, PDF] they will start selling a new humanoid robot in Japan, E.M.A., on September 26th. E.M.A. stands for “Eternal, Maiden, Actualization” (whatever that means). The robot is supposed to be female and stands 38 cm tall. Sega says E.M.A. is especially remarkable because of its “glamorous body” and high level of interactivity. The robot is… Read More