There is always an element of the confessional about interviewing people, but I really felt like a priest when I interviewed MySpace co-founder and CEO Chris DeWolfe earlier this week. DeWolfe was keynoting San Francisco’s FailCon conference and our conversation naturally focused on failure – and particularly, of course, the meteoric failure of MySpace.
This the second in a weeklong series… → Read More
You know what isn’t cool? $35 million isn’t cool … So in a move that makes truth stranger than fiction, Justin Timberlake, who played Facebook president Sean Parker in a movie called The Social Network, has taken an ownership stake in a real life social network as part of the Myspace sale. → Read More
Myspace CEO Mike Jones just sent out this mass internal email and press release confirming the company’s sale to Specific Media earlier this morning. Kara Swisher is reporting that the sale was for $35 million.
From what I’m hearing it’s been a rocky morning at the social network, which was bought by Newscorp in 2005 for $580 million. → Read More
With reports of social network Myspace about to sell for ~$30 million, the tech world eagerly awaits the HBS study for why the service, which was bought in 2006 by Newscorp for $580 million and was at some point valued at $1.5 billion (a quote in a Business Week article referred to it as “one of the best acquisitions ever”) ultimately failed. → Read More
We’ve confirmed the rumors of Myspace layoffs with our own inside source; From what I’m hearing the company expects to lay off at least 150 of its around 400 employees tomorrow (37.5% of its staff). According to the source, another group of around 150 employees will be put on a transition plan, where they will still be laid off but can work with pay for a few weeks while they search for another… → Read More
Sad news for some karaoke fans out there: MySpace Karaoke — a feature that launched back in 2008 — is no more.
A message now appears on the feature’s former home that states, “Karaoke has been discontinued…If you have any questions, please contact us by clicking the “Contact Myspace” link on Myspace help at http://www.myspace.com/help”. A MySpace spokesperson further confirms the news and… → Read More
Check out the graph in my March post about MySpace’s free fall in usage. After a long decline you’d expect a site like MySpace to plateau and find some sort of stable group of users. Instead, all the data says their decline is actually accelerating.
So I was surprised to see unique visitors level off over the last two months, according to Comscore. And by level off, I mean a straight line floor… → Read More
Back in 2008 MySpace was on a roll. They racked up $900 million in revenue and the company was still growing. But a year later top execs started to bail (the smart ones went early). Within two months cofounder and CEO Chris DeWolfe was gone.
We’ve gotten a copy of the confidential MySpace pitch book that parent company News Corp. has distributed to potential buyers. Notably, that pitch book… → Read More
“Tish Whitcraft recently joined MySpace as SVP of Customer Care responsible for delivering a world-class user experience to the 250 million + MySpace users,” the company said in mid 2008 when Whitcraft, a seasoned big company executive, joined the team. Now, three years later Whitcraft joins countless other MySpace execs, and about 190 million of those 250 million users, and leaves.
She’s joining… → Read More
Between January and February 2011, says Comscore, worldwide unique visitors to MySpace declined by a staggering 14.4% from 73 million visitors to 63 million visitors. It’s about half of the audience they had a year ago.
Everyone knows MySpace traffic is going the wrong way, but the accelerating decline (and big financial losses) is a serious problem. Parent company News Corp. is in the middle of… → Read More
Former VP of Product at Myspace Todd Leeloy and Myspace Product Manager Joe Munoz have launched a semantic tagging network and link curation service today called Tagging Robot. Tagging Robot currently crawls your Facebook newsfeed and separates your links based on topics, as well as giving you relevant topics data for each link.
Tagging Robot uses NLP and Machine Learning to build users a topic… → Read More
Remember MySpace Music? It was supposed to put online music streaming on the the right track. But with all the layoffs, shrinking audience and turmoil at parent MySpace, MySpace Music is singing the blues. According to comScore, only 17 million people in the U.S. visited MySpace Music in January, 2011, which is down 46 percent from the previous year. Pandora is now bigger on the Web, with an… → Read More
Songtrust (founded in October, 2010) and Myspace Music this morning announced a partnership to bring Songtrust’s music publishing management services to the social network’s (vast) audience of DIY songwriters and bands.
I recently over heard someone saying of MySpace – “It used to be dirty, underground, seedy and successful. Now it’s prom at a private school.” The company is struggling to reinvent itself. But traffic continues to plunge. Comscore says they had 80 million worldwide unique visitors in December. They had around 90 million in October before the big redesign. A year ago they had 120 million uniques… → Read More
eMarketer predicts that social network advertising will account for nearly 11% of all online ad spending in the United States by the end of this year. According to the research firm, US marketers will spend a little over $3 billion to advertise on social networking sites this year, up 55 percent from the $1.99 billion advertisers devoted to social networks in 2010.
eMarketer projects this number… → Read More
Whenever a company lays off 500 people, as MySpace did earlier this week when it gave half its employees walking papers, it generates quite a bit of anger and bitterness. The latest tip in our inbox from a dispirited former employee goes into a details about do-nothing managers who still have their jobs while all their underlings are now unemployed.
I won’t repeat the character assassinations… → Read More
Things only seem to be getting worse for MySpace. Amid reports that the troubled social network is for sale by parent company News Corp., MySpace has just announced massive layoffs at the company. According to PaidContent, MySpace has cut 47 percent of its staff or nearly 500 employees.
Apparently, CEO Mike Jones said the cuts were necessary to “provide the company with a clear path for sustained… → Read More