Independent mobile ad network InMobi has released its Mobile Market 2011 Review report today, finding significant growth in mobile advertising over the past year, with global smartphone impressions up by 488%. The company also saw 251% growth in mobile impressions on its network, which includes tablet devices and smartphones combined.
Tablet impressions alone grew by an incredible 771% year-over-year, up to 1.2 billion. And the market is growing still, led by, of course, Apple’s iPad. → Read More
We know the iPhone 5 is being debuted soon and reports point to Sprint as the new carrier. But just how popular will the device be off the bat? InMobi, one of the largest independent mobile ad networks, is releasing a study that forecasts the scope and effect of the iPhone 5 announcement in North America.
The recent InMobi consumer smartphone survey uncovers that 41% of current mobile users in the U.S., Mexico, and Canada plan to buy an iPhone 5—potentially making it the most successful launch from the consumer electronics giant to date. The study also finds that over 50% of those users will make the purchase within the first six months of the iPhone 5 launch, which inMobi says could take Apple significantly ahead of its June 2011 market position, and increase its mobile platform market share from 27% in June (comScore) to 41%. → Read More
InMobi, which bills itself as the world’s largest independent mobile ad network, has raised a whopping $200 million in funding from Softbank. The investment will come in two tranches: half this month, the other half in April 2012.
Softbank joins existing backers Kleiner Perkins Caufield & Byers and Sherpalo Ventures as investors in the company, which recently acquired HTML5 ad builder Sprout. → Read More
Mobile ad network operator InMobi says it has grown its US network to reach more than 83 million US mobile consumers through 6 billion monthly ad impressions, after launching in North America only a year ago.
Anne Frisbie, InMobi VP and Managing Director, North America, says the company expects to reach over 100 million mobile users – or 75 percent of all smartphone users – in the US by the end of 2011. → Read More
Independent mobile ad network InMobi has signed a “multi-million dollar” partnership with Amobee, which provides “end-to-end mobile advertising solutions and services”.
The partnership will span three years, in which several million will pass hands as Amobee runs campaigns via InMobi’s ad network, giving a potential reach of 300 million consumers across 200 countries. The scale of the partnership is evidence, says the two companies, of the “massive growth occurring in the mobile advertising industry”, which is hard to argue with as a whole bunch of startups and major players such as Google, Apple and Microsoft are battling it out for a slice of the mobile advertising pie. → Read More
The evidence is mounting that Android phones are surging past the iPhone in terms of subscribers and now mobile ad impressions, at least in the U.S. A new report put out this morning by mobile ad network InMobi shows that mobile ad impressions on Android devices eclipsed Apple’s iOS devices in January, representing 37 percent of all U.S. mobile ad impressions on its network versus 23 percent for the iPhone.
Android’s share jumped a full 21 percentage points since InMobi’s last report in October, 2010. (Android actually passed the iPhone for the first time in December). The iPhone’s overall share of mobile ad impressions actually dropped 1.3 percent. → Read More
Global mobile ad network InMobi is making a big push to gain smartphone ad share. Back in June, it announced a $2 million promotion to get Apple and Android mobile app developers to serve up its mobile ads. By October, 2010, it was serving up 5.8 billion ad impressions on smartphones, according to a report it just put out (embedded below).
That represents 24 percent of the global ad impressions InMobi serves overall. In 90 days it increased its overall global ad impressions by 3.7 billion, up 18 percent. The ad impressions were split 40 percent in the U.S. and 60 percent globally. → Read More
Research from mobile ad network provider InMobi has found that iPhone OS currently dominates the European mobile ad market with a 31.9% share, while Nokia’s share has slide to 19.7%, putting it in second place.
Android OS, meanwhile, is making its way after a slow start in these parts: the platform has gained +9.5 share points between July 2010 and October 2010, growing to a 12.9% share.
The rapid decline of Nokia (-6.0 share points in the past 90 days alone) is a major inflection point for the European mobile advertising community, remarks James Lamberti of InMobi. → Read More
Research from mobile ad network provider InMobi has found that iPhone OS currently dominates the European mobile ad market with a 31.9% share, while Nokia’s share has slide to 19.7%, putting it in second place.
Android OS, meanwhile, is making its way after a slow start in these parts: the platform has gained +9.5 share points between July 2010 and October 2010, growing to a 12.9% share.
The rapid decline of Nokia (-6.0 share points in the past 90 days alone) is a major inflection point for the European mobile advertising community, remarks James Lamberti of InMobi. → Read More
Today at our Social Currency CrunchUp in Palo Alto, CA, James Lamberti, VP of Global Research and Marketing for InMobi, sat down with our Michael Arrington to tell us a bit about mobile advertising.
InMobi is the largest independent mobile ad network in the world. Overall, they’re number two behind Google’s AdMob. That earned them an $8 million investment from Kleiner Perkins and Sherpalo Ventures a couple weeks ago. But what’s particularly interesting about InMobi is how well they’re doing outside the U.S. → Read More
InMobi, the largest mobile ad network that hasn’t been acquired, has raised another $8 million in funding. The round was led by existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures and brings their total raised capital to $15.6 million.
We’ve estimated that the company did around $35 million in revenue in 2009, and may hit $75 million for all of 2010.
We’ve covered this startup a lot recently. In particular they are are extremely well set up for explosive growth in the U.S., a new market for them. → Read More
Yesterday I wrote about InMobi’s bold plan to grab mobile advertising market share while the getting is good. Apple and Google are distracted in an ugly turf war over iPhone/iPad advertising; meanwhile, InMobi, one of the largest international mobile advertising networks and backed with U.S. venture capital, is just starting to make inroads into the U.S. They soft launched in the U.S. earlier this year, and turned things on formally a couple of weeks ago.
Today they’re announcing a $2 million world developer fund to encourage application developers to use InMobi for in-app advertising. Developers on Android, iPhone and iPad are eligible. → Read More
Mobile advertising network InMobi has come a long way since we first covered them in April 2008 (they were then called mKhoj). Today they are probably the second biggest mobile advertising network in the world, with nearly 17 billion monthly impressions combined on mobile apps and mobile websites. Google’s AdMob has 18 billion impressions/month).
Most of InMobi’s ad impressions are outside of the U.S. The bulk – 10 billion – are in Asia where the company first launched. 2 billion are in the U.S., where the company has had limited operations since January 2010. Africa takes 2.3 billion, Europe 1.6 billion and the Middle East .5 billion. A full U.S. launch took place last week, and a Japan launch is coming soon. → Read More
We recently wrote about InMobi, a mobile ad network that has seen success in Asia and Africa and was beginning to see traction in Europe. In order to jumpstart growth, InMobi has hired Rob Jonas, Google’s Director of Strategic Partnerships for Europe, Middle East and Africa to lead operations cor the mobile ad network’s European sector.
InMobi is currently being used in 37 countries around the world with over 7.5 billion ad requests monthly. In Europe alone, InMobi is now receiving 850 million mobile advertising requests monthly across all major European markets. → Read More
In August, we covered mobile ad network InMobi, which was been performing very well in the Asia and Africa and beginning to expand to Europe. My colleague Robin Wauters wrote that while InMobi was seeing success in some global markets, traction in Europe is key for the ad network to really take off. Four months later, InMobi is now profitable and seeing a fair amount of growth in Europe and South America.
Asia, where the ad network had a stronghold, currently employs the highest number of ad impressions for InMobi, with 4,950 million ads each month. In Africa, InMobi delivers 900 million impressions per month. But the rapid growth for InMobi has been concentrated in South America, where ad impressions have grown by 1306% in the last six months, and Europe, where InMobi has delivered 850 million impressions per month. InMobi also reports that it has delivered 7.5 billion monthly mobile advertising requests globally. → Read More
Global mobile advertising network operator mKhoj shall henceforth be known under the name InMobi, which is infinitely easier to pronounce in the Western world. The company felt the rebranding was necessary given that it will be shifting more of its focus to Western Europe – where its services are currently already live in the UK, France, Italy, Germany and Spain – after gaining sufficient scale on the Asian and African mobile markets.
The startup is certainly performing pretty well in a very crowded market.
Based on our understanding of their eCPMs and monthly ad impressions (which range up to 2 billion per month and growing), it looks like they are currently grossing over $1m in mobile ad revenues per month. → Read More
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