Mobile advertising network InMobi today took one more step in its bid to be a one-stop shop for developers’ app marketing needs, in the process taking advantage of the massive fragmentation that exists on the Android platform. It has launched App Publish, a distribution platform specifically for Android apps, which lets developers push their free, paid, or freemium apps to many different Android… → Read More
As Rovio plans its entry into the cartoon business, the company has announced a round of new hires that will comprise its revamped Brand Advertising Partnership team, making the Finnish-based gaming company “a direct media partner to some of the largest brands in the world.”
“Our new Brand Advertising Partnership Team in the U.S. will enable us to now partner directly with other lifestyle… → Read More
Mobile ad network InMobi continues to make use of the $200 million in financing it received in 2011 from Softbank: today it is announcing the acquisition of Overlay Media, a UK-based developer of “context-aware” computing technologies. Among other things, InMobi will use Overlay Media to improve how it targets and personalizes ads to specific users. Financial terms of the deal were… → Read More
Thanks in part to some recent acquisitions, InMobi has been expanding its services for mobile developers. Its latest feature is something called the Lifetime Value Platform, which will help developers divide their audience into different segments and customize the experience accordingly. In InMobi’s words, it’s going to be “democratizing the understanding of user behavior.” → Read More
The shopping spree for InMobi continues apace: today the mobile advertising network has announced the acquisition of UK-based Metaflow Solutions, a mobile app management and distribution company. Financial terms of the deal have not been disclosed; we’re looking and will update as we learn more.
The news comes in the same month that InMobi announced the acquisition of MMTG Labs, another… → Read More
Independent mobile ad network InMobi has released its Mobile Market 2011 Review report today, finding significant growth in mobile advertising over the past year, with global smartphone impressions up by 488%. The company also saw 251% growth in mobile impressions on its network, which includes tablet devices and smartphones combined.
Tablet impressions alone grew by an incredible 771%… → Read More
We know the iPhone 5 is being debuted soon and reports point to Sprint as the new carrier. But just how popular will the device be off the bat? InMobi, one of the largest independent mobile ad networks, is releasing a study that forecasts the scope and effect of the iPhone 5 announcement in North America.
The recent InMobi consumer smartphone survey uncovers that 41% of current mobile users… → Read More
InMobi, which bills itself as the world’s largest independent mobile ad network, has raised a whopping $200 million in funding from Softbank. The investment will come in two tranches: half this month, the other half in April 2012.
Softbank joins existing backers Kleiner Perkins Caufield & Byers and Sherpalo Ventures as investors in the company, which recently acquired HTML5 ad builder … → Read More
Mobile ad network operator InMobi says it has grown its US network to reach more than 83 million US mobile consumers through 6 billion monthly ad impressions, after launching in North America only a year ago.
Anne Frisbie, InMobi VP and Managing Director, North America, says the company expects to reach over 100 million mobile users – or 75 percent of all smartphone users – in the US by the end… → Read More
Independent mobile ad network InMobi has signed a “multi-million dollar” partnership with Amobee, which provides “end-to-end mobile advertising solutions and services”.
The partnership will span three years, in which several million will pass hands as Amobee runs campaigns via InMobi’s ad network, giving a potential reach of 300 million consumers across 200 countries. The scale of the partnership… → Read More
The evidence is mounting that Android phones are surging past the iPhone in terms of subscribers and now mobile ad impressions, at least in the U.S. A new report put out this morning by mobile ad network InMobi shows that mobile ad impressions on Android devices eclipsed Apple’s iOS devices in January, representing 37 percent of all U.S. mobile ad impressions on its network versus 23 percent for… → Read More
Global mobile ad network InMobi is making a big push to gain smartphone ad share. Back in June, it announced a $2 million promotion to get Apple and Android mobile app developers to serve up its mobile ads. By October, 2010, it was serving up 5.8 billion ad impressions on smartphones, according to a report it just put out (embedded below).
That represents 24 percent of the global ad impressions… → Read More
Research from mobile ad network provider InMobi has found that iPhone OS currently dominates the European mobile ad market with a 31.9% share, while Nokia’s share has slide to 19.7%, putting it in second place.
Android OS, meanwhile, is making its way after a slow start in these parts: the platform has gained +9.5 share points between July 2010 and October 2010, growing to a 12.9% share.
The… → Read More
Research from mobile ad network provider InMobi has found that iPhone OS currently dominates the European mobile ad market with a 31.9% share, while Nokia’s share has slide to 19.7%, putting it in second place.
Android OS, meanwhile, is making its way after a slow start in these parts: the platform has gained +9.5 share points between July 2010 and October 2010, growing to a 12.9% share.
The… → Read More
Today at our Social Currency CrunchUp in Palo Alto, CA, James Lamberti, VP of Global Research and Marketing for InMobi, sat down with our Michael Arrington to tell us a bit about mobile advertising.
InMobi is the largest independent mobile ad network in the world. Overall, they’re number two behind Google’s AdMob. That earned them an $8 million investment from Kleiner Perkins and Sherpalo… → Read More
InMobi, the largest mobile ad network that hasn’t been acquired, has raised another $8 million in funding. The round was led by existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures and brings their total raised capital to $15.6 million.
We’ve estimated that the company did around $35 million in revenue in 2009, and may hit $75 million for all of 2010.
We’ve covered this… → Read More
Yesterday I wrote about InMobi’s bold plan to grab mobile advertising market share while the getting is good. Apple and Google are distracted in an ugly turf war over iPhone/iPad advertising; meanwhile, InMobi, one of the largest international mobile advertising networks and backed with U.S. venture capital, is just starting to make inroads into the U.S. They soft launched in the U.S. earlier this… → Read More
Mobile advertising network InMobi has come a long way since we first covered them in April 2008 (they were then called mKhoj). Today they are probably the second biggest mobile advertising network in the world, with nearly 17 billion monthly impressions combined on mobile apps and mobile websites. Google’s AdMob has 18 billion impressions/month).
Most of InMobi’s ad impressions are outside of the… → Read More
We recently wrote about InMobi, a mobile ad network that has seen success in Asia and Africa and was beginning to see traction in Europe. In order to jumpstart growth, InMobi has hired Rob Jonas, Google’s Director of Strategic Partnerships for Europe, Middle East and Africa to lead operations cor the mobile ad network’s European sector.
InMobi is currently being used in 37 countries around the… → Read More
In August, we covered mobile ad network InMobi, which was been performing very well in the Asia and Africa and beginning to expand to Europe. My colleague Robin Wauters wrote that while InMobi was seeing success in some global markets, traction in Europe is key for the ad network to really take off. Four months later, InMobi is now profitable and seeing a fair amount of growth in Europe and South… → Read More
Global mobile advertising network operator mKhoj shall henceforth be known under the name InMobi, which is infinitely easier to pronounce in the Western world. The company felt the rebranding was necessary given that it will be shifting more of its focus to Western Europe – where its services are currently already live in the UK, France, Italy, Germany and Spain – after gaining sufficient scale on… → Read More
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