Social news viewing app An update to social news viewing app Flipboard goes live in the app store today, with a new souped up 1.5 version that optimizes the reader experience even further. Earlier this week we had the chance to sit down with Flipboard CEO Mike McCue and did a demo of the new features, above.
McCue tells me that the redesign focused on three core points.
1. People can now navigate to an infinite number of feeds.
2. Navigation through content is much more efficient via a Content Guide.
3. Users can follow their LinkedIn graph through added LinkedIn integration. → Read More
This should be interesting. Flipboard is getting an editorial director from the world of print magazines: Josh Quittner, my former boss at Business 2.0 magazine and most recently the editor at Time Inc. behind many of its digital magazine initiatives. (Quittner is the one on the right of this picture from our B2.0 days, with Om Malik and me in the background).
I’ve been telling Josh for years that he should leave print behind and dive headfirst into digital, and I’m glad to see him finally taking my advice. When Josh talks about what a digital magazine should be, Flipboard is actually the first thing that comes to mind. He’s been toying with the idea of creating a purely digital magazine for the iPad, and it will be interesting to see if any of those ideas make it into Flipboard. Last time I spoke with Flipboard CEO Mike McCue, he had just come from a meeting at Time Inc. and he was taking just like Josh, saying, “people like to see their content atomized,” a Quittnerism I was familiar with. → Read More
As of today certain aspects of the Flipboard experience have been blocked for Chinese users, at the very least access to Facebook and Twitter according to Flipboard CEO Mike McCue. While direct access to Facebook and Twitter is routinely blocked in China, the Flipboard app talked to its own US-based servers, which in turn talked to Twitter and Facebook so this block is particularly interesting.
“Lots of folks in China had been using us happily until now,” McCue said, “Guess we had unwittingly poked a hole in their wall which has now been shut down… Presumably unless we block Facebook and Twitter ourselves in China.” The iPad app is still available in the Chinese app store. → Read More
When it comes to publishing apps on the iPad, there are two models: 1) social readers that bring all your realtime news feeds together like Flipboard; or 2) single-title apps from major publishers like the New Yorker, The Daily or the New York Times. Those two models are also dividing along the lines of subscriptions versus ad-supported/free.
In the video above, Flipboard CEO Mike McCue makes the case that in tablet publishing, “the bulk of the revenue will come from advertising.” To make his point, he shares some recent numbers from Flipboard, which is seeing more than 10 million “flips per day”, up from 3 million two months ago. A “flip” in the app is like a pageview (in the video, he says 10 million flips per day, but later he checked the number and it is actually 11.4 million). Of the 2 million people who have downloaded the Flipboard app to their iPads, I’ve heard from other sources that about half are active, which would mean that on average each user flips through 10 pages a day. → Read More
When Apple announced back in February that The Daily would be the first subscription news app on iTunes, it was seen by other publishers as the model going forward. Some like it, some don’t, but at least Apple knows how it wants to treat subscriptions going forward. Or does it?
Some subscription news apps seem to be in limbo right now while Apple figures out how to handle special situations. If you are a single-title publication like the New York Times, The Daily, or Businessweek, then it is pretty straightforward and the current rules apply. But what if you are a news reading app that brings together articles from many sources, some paid and some free? In other words, what if you are an aggregator app like Flipboard or Zite, but you want to charge a subscription for the app? How should that subscription be split up between the app and the publishers, and should Apple even be involved with policing those types of licensing and copyright issues? It’s all getting sorted out right now. → Read More
When news came out the other day that Flipboard just raised another $50 million at a $200 million valuation for its iPad news reading app, I gave CEO Mike McCue a hard time on Twitter and here on TechCrunch. Does an iPad app startup really need $50 million, or is this yet another sign of a bubble? McCue responded on Twitter, but yesterday we spoke by phone and he went into great detail about why exactly he thinks he needs $50 million.
He came up with the number a few months ago. It’s what he calculates he needs to get to cashflow positive, or at least pretty close (more on that below). Raising money is distraction, and his preference was to raise it all at once.
But towards the end of our conversation, he also mentioned another concern which was a factor in taking as much money as he can right now. “I see a lot of competition down the pike,” he says. Rumors have been reaching him that there is a team of engineers at Google who are “saying they are building a Flipboard killer.” He adds quickly, ” I have no idea what it is,” but hearing about “this desire to kill us” is unsettling and it does add “a little concern about the unknown.” → Read More
There is no question that Flipboard has an early lead in iPad news consumption. The company just raised a massive $50 million B round to cement that lead. This comes in between iPhone photo app Color raising a $41 million A round, and LivingSocial raising $400 million so that its founders and early investors could take half of that off the table. There is obviously a lot of venture money sloshing around, especially for high-quality companies and teams.
When investors offer startups a huge pile of cash at favorable terms, it is usually a good idea to take the money. And that’s exactly what Flipboard did. But does an iPad app company really need $50 million? And does taking too much money ever backfire? Flipboard is no lean startup. → Read More
What’s the Next Big Thing after social networking?
This has been a favorite topic of much speculation among tech enthusiasts for many years. I think we are already witnessing a paradigm shift – a move away from simple social sharing towards personalized, relevant content.
The key element of the next big thing is the increasing significance of the Interest Graph to complement the Social Graph. While Facebook, Twitter, and Google are already working on delivering relevant content, a slew of startups are focusing exclusively on it. → Read More