emarketer

  • People Spend As Much Time On Mobile As Reading Newspapers And Magazines

    The average time spent on the Internet by adults in the U.S. grew an estimated 6 percent in 2010 to 155 minutes a day, or about two and a half hours, according to new estimates from eMarketer. Compared to watching TV, which the average American adult does for 264 minutes a day (or four and a half hours), it still has a way to go in terms of becoming the media we spend our most time on. … Read More

  • U.S. Online Advertising Expected to Grow 14 Percent in 2010

    Online ad spending is expected to grow nearly 14 percent this year in the U.S. to $25.8 billion, according to a revised forecast by eMarketer. Its last forecast in May projected about 11 percent growth to $25.1 billion. The market research firm also expects U.S. online advertising to keep growing at double-digit rates through 2014, when it estimates the total will reach $40.5… Read More

  • Soon, There'll Be More Mobile Web Users In China Than People In The United States

    Not an easy thing to conceptualize indeed, but according to eMarketer there will be more mobile Internet users in China than the entire population of the US by the end of this year. For your reference, the 2010 estimate of the size of the United States population stands at roughly 310 million people according to Wikipedia, so that’s a whole lot of people browsing the Web from their… Read More