Roi Carthy

Israeli Correspondent

Roi Carthy is the Managing Partner at Initial Capital.

Previously, Roi has worked at companies such as Soluto, Zend Technologies and 888.com.

Roi has been covering the Israeli startup scene for TechCrunch since 2007.

Born in Israel, Roi has spent many years abroad living in both the US (Boston, Olivet, DC) and in Europe (Budapest, Zurich).

Today, Roi works out of Tel-Aviv and lives in near-by Givatayim.

October 26th, 2010

Forget Realtime, Sequoia-Funded Taykey Shoots For Pre-Time

What makes Sequoia invest an undisclosed multi-million dollar round in a 22 year-old’s startup? The future. No, not in the sense that young entrepreneurs hold the future of our industry. Literally the future. Or to be more exact, selling advertisers future trends. Of course to pull that off one needs some precognition.

One route was to comb the earth for mutated humans and exploit their gift, but… → Read More

October 18th, 2010

TWS2010 Showcases 10 Promising Israeli Startups

I am at the fourth annual TWS Conference where ten Israeli companies will present their products on stage today. Yet again, Yaron Orenstein, the conference organizer, has lined-up an impressive list of judges to weed through the applications and presentations. These include: Ron Conway & David Lee from SV Angel, Emily Chang, Co-Founder, Ideacodes, Christine Herron, Principal, First Round… → Read More

October 13th, 2010

Paper Or Plastic? mySupermarket Bags $7.4 Million And A New CEO

Grocery shopping comparison site mySupermarket.co.uk has raised a third round of funding, bringing total financing to date to $21.4M. The $7.4 Series C round came courtesy of existing investors Greylock Israel and Pitango Venture Capital.

The company has also brought on-board Allon Bloch, previously President and Co-CEO at Wix, where he will remain on the company’s board. → Read More

October 2nd, 2010

Buy and Sell Your Unused Groupon-like Coupons on Lifesta [Disrupt Startup Alley]

What happens when that $145 tandem skydiving coupon you bought doesn’t seem like a good idea anymore? Or what if you can’t use it because you’re just bogged down with work? Fear not! Now you don’t have to let it go to waste… New site Lifesta.com has launched a daily deal exchange where Groupon-like coupons can be bought and sold.

Self-describing itself as ‘StubHub for daily deals,’ Lifesta… → Read More

October 2nd, 2010

Tawkon Debuts Free Cellular Radiation App for Android [Disrupt Startup Alley]

Tawkon, one of my favorite Israeli startups of the past year, was in San Francisco at the Disrupt Alley last week to debut the release of its cellular radiation measurement app for Android. This follows the company’s $9.99 Blackberry version, and its unsuccessful bid to push the same app through the iPhone App Store.

If you haven’t followed our coverage of the company, Tawkon developed a… → Read More

September 14th, 2010

Traffiliate Is A One Trick Landing Page Pony (Ad Network, That Is)

It’s easy to be cynical about ad networks. I remember a media exec I once had drinks with who equated the online ad business to prostitution: “They are the only two major industries working on prepayment basis because both promise much bigger fantasy than they ever deliver.”

Like I said, easy to be cynical.

Recently though, an ad network came my way that has interesting twist. Its name is… → Read More

September 8th, 2010

The Perfect Rosh Hashana Gift: An iPhone App That Measures Breast Size

Did you know eight out of ten women wear the wrong bra size? Of course you didn’t. Now, thanks to Israeli iPhone app dev house, Digital Relations, you can celebrate the Jewish New Year with the correct support your loved ones’ bosoms need. Say hello to FITS, the iPhone app that helps you measure breast size. Happy new year indeed!

The story behind the app is that one of the developers at Digital… → Read More

August 26th, 2010

Waste Not, Want Not – Monetize Thank You Pages With AfterDownload

Straight from the Benjamin Franklin department of “waste not, want not” comes upstart AfterDownload with a simple idea about how to enhance those typical download and ecommerce ‘Thank You’ pages … use them to promote more wares.

Good ol’ Ben would surely ask: ‘Why let them go to waste when you can squeeze them for some additional revenue? Am I right, or am I right?’ → Read More

August 25th, 2010

Taboola Turbo Charges Revision3's Video Uplift By 90%

Video recommendation startup Taboola has been having quite a year, signing up major Web publishers such as the Huffington Post and the online editions of Bloomberg and The New York Times. The driving force behind the company’s continued traction is their Text2Video product.

In fact, its most recent coup, Revision3, has seen a whopping 90% video uplift since adding Text2Video to their non-video… → Read More

August 19th, 2010

Rummikub: A Classic Boardgame Makes Its Way To The Facebook Platform

Sometimes, hurling a timeless classic into modern times can be a formula for success. Case-in-point P-Kama, an Israeli company with $1.8M in funding that purchased the licensing rights to market Rummikub online.

What’s Rummikub, you ask? True, it’s not as synonymous with boardgames as Monopoly is, but the tile-based game sells 3 million units a year globally. Add an avid following since the… → Read More

August 9th, 2010

100% Proof From Tawkon: Death Grip Impacts iPhone 4, BlackBerry Bold & Nexus One (Video)

Remember how back during the Antennagate press conference, Steve Jobs explained that all smartphones have an Achilles Heel known as their antenna? Oh sure, we all rolled our eyes and then oohed and aahed when we learned we’d get bumpers. Well guess what… Jobs was right. Again. And now, courtesy of Tawkon we’ve got the proof.

A video produced by Tawkon clearly demonstrates that when the iPhone… → Read More

July 21st, 2010

With PokerBuddy Pro, You Can Go "All In" With More Confidence

Into Zynga Poker? Want a bit o’ artificial intelligence to tweak-up your game play? Then meet your new buddy, PokerBuddy Pro that is.

The PokerBuddy team spent nearly two years perfecting algorithmic and statistical analysis for no-limit Texas-Hold’em. The result is a Windows-only software client that provides players advice, in real-time, throughout their game play. In case you’re wondering… → Read More

July 15th, 2010

As OfferPal Stutters, MATOMY Innovates Offer Wall Engagement

If you’re reading into the OfferPal layoffs story that the ‘offer wall’ model itself is what is stuttering, think again.

With $1M in funding under its belt, Israeli MATOMY is announcing today the ‘Engage Bar‘, an offer wall based JavaScript widget that I expect many publishers will clamor for.

If you’re an offer wall hater though, start sharpening your pitchfork. → Read More

July 7th, 2010

Soho OS Lands $1M, Opens Business Management Suite To All Small Businesses

A couple of months ago we first covered Soho OS, describing its offering as a soup-to-nuts “hybrid of Quicken + Zoho + SalesForce”. Today, the company is announcing that it has secured $1 million in funding from The Time. This is on top of the $250K the company had raised in its pre-seed round.

In our initial post, the company offered 1000 beta invites to TechCrunch readers, and in response, 7000… → Read More

June 10th, 2010

eType Auto-Completes Your Writing. Everywhere. (1,000 Exclusive Invites)

It’s safe to assume that there’s no Web user out there that hasn’t experienced auto-complete. Whether on Google site search and toolbars, Facebook search, or on ecommerce sites like Amazon, auto-complete has become a de-facto usability feature. Its ubiquity means that there’s a very shallow learning curve for users to get accustomed to it when used outside of the browser setting, and that’s… → Read More

May 31st, 2010

SimilarWeb Changes Name To SimilarGroup, Raises More Funding

SimilarWeb, which will henceforth be known as SimilarGroup, has raised more funding, bringing the total of capital injected into the company to $1.1 million.

The fresh funding is considered to be the company’s Series A round and will be used to expand its line of products, based on the core technology we previously wrote about. → Read More

May 25th, 2010

A Taste of Startup Alley

A hundred startups lined-up the Startup Alley at TechCrunch Disrupt. Here’s just a small taste of some of the interesting companies that over 1,700 attendees were able to see:

6rounds, which we wrote about in a previous post can be best described as a snazzy one-on-one video chat product.

At TechCrunch Disrupt, 6rounds announced a new API for developers of game, entertainment and… → Read More

May 17th, 2010

Tawkon Releases BlackBerry Radiation App, Visits Apple To Discuss Rejection

Tawkon, whose cellular radiation measurement iPhone app was initially rejected by Apple, is today announcing availability of an app with identical functionality for BlackBerry.

TechCrunch’s initial review of Tawkon created a wave of interest for the iPhone app, along with additional frustration at Apple’s rejection of it. It seems this did not go unnoticed by the good folks at 1 Infinite Loop… → Read More

May 11th, 2010

Navigaya is One Ultra-Hot Content Platform (Exclusive TechCrunch Access)

What single adjective best describes Navigaya? Gorgeous? Stylish? Addictive? Having spent a few weeks playing with it, I’d have to concede, all of the above.

There really is just no way around it, Navigaya is one of the most mesmerizing content products I’ve seen in a while. Just watch the video demo above for a taste, or better yet, be one of the 1000 TechCrunch Readers to gain exclusive access→ Read More

May 6th, 2010

Seeker Nails Hacker Pr0n

Do SQL injections turn you on? How about double SQL injections? If the answer is ‘yes’ then 1): Good luck with your dating life, and 2) Boy are you in some luck! A new of breed of security product called Seeker produces some vivid hacker pr0n in the form of a video (see above) of how it broke and exploited every nook and cranny of your unsecure code. Yes, I’m going to say it, Seeker might be the… → Read More

April 29th, 2010

Soho OS: Soup-to-Nuts Utility Platform for Small & Micro Businesses (1000 Invites)

If you are a regular TechCrunch reader, describing a product as a SaaS hybrid of Quicken + Zoho + SalesForce, would paint a fairly clear picture in your mind of the product. And this is pretty much what Soho OS is. Thing is, the odds that their target user bases, small and micro-business, are regular TechCrunch readers, are slim.

But let’s push the ‘how to succinctly describe the offering’ issue… → Read More

April 7th, 2010

UnitedParents To Provide Early Warning Against Online Predators, Cyberbullies

Stealth Israeli startup UnitedParents is stepping closer to the bright lights today by announcing a $900K seed round, and the beta availability of its online child safety product, aimed at alerting parents whenever their children become involved in a potentially dangerous relationship with online predators and / or cyber-bullying.

UnitedParents’ consumer product is a downloadable piece of… → Read More

March 4th, 2010

Tawkon Measures The Radiation Spewing From Your iPhone. No Wonder Apple Doesn't Approve It.

Here we go again . . . Apple App Store Fail No. 5102928. A few weeks ago stealth Israeli startup Tawkon gave me a sneak-peak developer build of what I believe is the most important app on my iPhone. What does it do? It analyzes the cellular radiation your iPhone emits at any given moment, at any given location, whether in standby mode, or within a call.

Sounds like science fiction, right? Well… → Read More

March 2nd, 2010

Kampyle Confirms Funding, Kicks Off Beta Test For Application Feedback Product

Kamyple , maker of a user feedback analytics platform, is finally confirming a round of financing it closed in 2009. I had a chance to sit down with Kampyle CEO Ariel Finkelstein who officially confirmed that Carmel Ventures led the company’s $1M Series A round, closed back in January 2009. He also shared with me that the company has begun beta testing a new feedback product for downloadable… → Read More

February 2nd, 2010

Israel's Time To Know Aims To Revolutionize The Classroom

This is the story of Time To Know, an enigmatic Israeli startup that has somehow managed to remain under the radar of Israel’s tightly knit startup scene. What makes this feat wondrous is not only because of the daunting challenge the company has chosen to meet, but that it has quietly ramped to 350 employees and no less than $60M in funding—all without attracting attention.

Time To Know is the… → Read More

January 7th, 2010

Followbase: A Twitter CRM Starter Kit

Although there is no shortage of businesses large and small making great use of Twitter, many are still trying to make heads-and-tales of how to harness its power to communicate with existing and prospective clients. CoTweet and HootSuite are trying to meet this opportunity with feature-rich CRM applications, but for businesses who are Twitter newbies, these apps can be daunting.

Followbase saw… → Read More

December 14th, 2009

Attn: Online Job Boards – Subject: RealMatch Breathing Down Your Neck.

If you think that the online job board vertical occupied by the likes of Monster.com can’t be shaken up, think again. Case in point: Realmatch, an Israeli founded startup that is climbing up the job classified food chain. In only three years, it has managed to form a 1200-strong partner network that is reaching 37 million job seekers per month with 60,000 positions available at any given… → Read More

December 1st, 2009

Need Help Selecting a Payment Processor? Look No Further Than Payments-R-Us

The irony is that many get pretty far down the development path before realizing that adding billing infrastructure to their offering may not be as simple as integrating with PayPal’s API or some other payment processor.

Choosing the right processor, and many times, processors, from a confusing multi-layered vendor ecosystem can be tricky. Poor decision-making when it comes to issues such as… → Read More

November 11th, 2009

Can Israel's RankAbove Become Kenshoo's Siamese Twin?

The importance of Search Engine Optimization (SEO) is nothing new. Yet, it seems that more and more advertisers are realizing that the significance of SEO to their business has risen as they have essentially hit a ceiling with their SEM activities. As the SEMPO State of Search Engine Marketing 2008 report puts it: “Despite increasing ad spend and year-to-year growth in the value of search engine… → Read More

October 23rd, 2009

To Revitalize iPhone App Sales, Get T-Mobile And Dana Carvey To Pimp A Copycat Android App

Here’s a quirky story: Israeli iPhone app dev house ApParty released an app back in December 2008 called iFog (iTunes link).

The premise being that the user selects a photo which then has a steam effect superimposed upon it. The steam can be wiped away by running a finger over the screen surface. Blowing on the iPhone microphone fogs the screen back up.

Cute. Simple. And lucrative—it was… → Read More